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HOW TO: CREATE INNOVATION CAPABILITY
SEB InnovationLAB
by bohman
NO YES
This feels exciting!
NO YES
I’m from this city originally!
NO YES
I’m a creative person!
NO YES
Is it really the least
creative age in a human life?
NO YES
42
WE ARE INNOVATION EXPLORERS SINCE 2000-11-04
Lithuania
Netherlands
Norway
Portugal
Saudi Arabia
Singapore
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
United Arab Emirates
United Kingdom
United States
Austria
Belgium
China
Colombia
Cyprus
Denmark
Estonia
Finland
France
Germany
Greece
Hong Kong
Iceland
Italy
Japan
Latvia
COLOMBIA
SO... CREATING INNOVATION CAPABILITY
DEFINITIONS
DIRECTION
MOTIVATION
MEASUREMENTS
TOOLS
DEFINITION CHECK
We like to say that CREATIVITY is the process of
creating original IDEAS and that INNOVATION is
the profitable implementation of creativity.
DEFINITION CHECK
YOU DON’T HAVE TO CARE ABOUT
OTHERS PEOPLES DEFINITIONS!
PEOPLE Motivation, Recruitment & New roles
EMPLOYEE MOTIVATION 2014
230.000 persons
140 countries
MOTIVATION - HOW?
Rethink your recruitment process.
Personal recognition is a powerful thing.
Rethink how you work with incentives.
You know what to do...
NO YES
Innovation is important for my organization!
NO YES
I know what innovation is!
NO YES
I’m really tired of the word innovation!
NO YES
Set innovationGOALS Innovation needs direction & meaning
TEN TYPES OF INNOVATION
WHERE ARE THE MOST EFFORTS SPENT?
WHERE IS THE MOST VALUE CREATED?
TOOLS Help people with the how, introduce light processes and tools.
EXAMPLE - OUR IDEA MANAGEMENT PROCESS
Need definition
Idea Generation
Screening
Enrichment
Result
WE LIVE IN THE ERA OF INNOVATION TOOLS
The Need:
How can we increase motivation
in a radical way?
EXAMPLE NEGATIVE IDEA GENERATION
Negative need definition:
How can we effectively kill every
drop of motivation?
ESTABLISHING YOUR OWN INNOVATION PROCESS
What are the logical steps from need to solution?
What are the inputs and outputs from each step?
What tools and what competency is needed?
MEASURE innovation
It’s not sexy but in order to improve you need to know the numbers
INNOVATION MEASUREMENT STUDY 2010
ABB
Alfa Laval
Arla
AssaAbloy
AstraZenica
Atria Scandinavia
DeLaval
Duni
Electra
Electrolux
Ericsson
Fritidsresor
Husqvarna
IKEA
Perstorp Gruop
Sandvik
SCA
Scania
SEB
Skanska
Sony Ericsson
Spendrups
SSAB
StoraEnso
Swedish Match
Tetra Pak
NUMBER OF INNOVATION METRICS USED
ABB 8
Alfa Laval 12
Arla 3
AssaAbloy 5
AstraZenica 2
Atria Scandinavia 2
DeLaval 13
Duni 4
Electra 2
SEB 1
Skanska 1
Sony Ericsson 1
Spendrups 2
SSAB 0
StoraEnso 5
Swedish Match 5
Tetra Pak 1
Electrolux 3
Ericsson 3
Fritidsresor 4
Husqvarna 1
IKEA 4
Perstorp Gruop 6
Sandvik 6
SCA 0
Scania 3
NUMBER OF INNOVATION METRICS USED
ABB 8
Alfa Laval 12
Arla 3
AssaAbloy 5
AstraZenica 2
Atria Scandinavia 2
DeLaval 13
Duni 4
Electra 2
SEB 1
Skanska 1
Sony Ericsson 1
Spendrups 2
SSAB 0
StoraEnso 5
Swedish Match 5
Tetra Pak 1
Electrolux 3
Ericsson 3
Fritidsresor 4
Husqvarna 1
IKEA 4
Perstorp Gruop 6
Sandvik 6
SCA 0
Scania 3
TOP 3 INPUT METRICS USED
Number of ideas generated 10
R&D Investment (as % of) 9
Number of patents 7
TOP 3 THROUGHPUT METRICS USED
Number of innovation projects running 6
Time to market 3
Number of projects passing stages at the
right time and right shape 3
TOP 3 OUTPUT METRICS USED
Shares of sales from new products 8
Number of new products/launches/line
extortions etc. 4
Return on innovation/R&D investments 2
THE ”LETS DO MORE INNOVATION” CHECKLIST
1. Define what innovation means for your organization.
2. Establish and clearly communicate your innovation goals.
3. Decide how to measure progress.
4. Assign responsibility, roles, budget.
5. Create time for innovation.
6. Try out simple tools and processes for innovation work.
7. Always work with prototypes and pilot customers (test and learn).
HOW TO: CREATE INNOVATION CAPABILITY
SEB InnovationLAB
by bohman
