How to Deal With Books

8/19/2019 How to Deal With Books

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BOOKS

The Publishing Industry


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AmazonKINDLE


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OTHE !not so re"ent# Trends

$ Harry Potter


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Trends

$ %The O&rah E'e"t(

http://www.oprah.com/entity/oprahsbookclubhttp://www.oprah.com/entity/oprahsbookclub


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History o) Boo*s

$ Pa&yrus Egy&t+ ,-.. B/0/ 1made)rom reeds


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Plato


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$ 0hina2 bamboo stri&s!34.. B0#


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History o) Boo*s

$ Par"hment1 treated animal s*in+

5.. B0


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History o) Boo*s

$ 6ellum1 the term )or high 7uality&ar"hment

$ Smooth

$ durable


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History o) Boo*s

$ 0ode8 1 &rotomodern boo* )orm+

,nd15rd "entury A/D/


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History o) Boo*s

$ Pa&er2 35th "entury

!"hea&er than

9ellum:#


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;anus"ri&t 0ulture

$ ;iddle Ages+ -..13


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$ ALLIN0APITALLETTESTHATANTO=ETHESOIT>ASEALL?HADTO

EADTHE>ODS


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History o) Boo*s


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History o) Boo*s


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PINTIN=


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PINTIN=

$ China: movable type, 1000 AD

$ Koreans: 1400 AD


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The =utenberg e9olution

$ 3-


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The =utenberg e9olution

$ So"ial trans)ormations 1 in)ormations&reads beyond lo"alities

$ Peo&le see themsel9es as individuals 11not solely de&endent u&on leaders and)amilies

$ 0an "hallenge traditional @isdom


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Boo*s in the /S/

$ 35.s 1 ma"hine1made &a&er

$ 0loth rather than leather "o9ers

$ mid13..s2 &a&erba"* boo*s

$ 34.s 1 &a&erba"* dime no9els

$Also *no@n as pulp fction


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Ad9an"es in Printing

$ Linoty&e2 mid3.s/ Allo@s

ty&e to be setme"hani"ally@ith ty&e@riter1li*e *eyboard/


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Ad9an"es in Printing$ O'set lithogra&hy2 Boo*s &rinted

)rom &hotogra&hi" &lates ratherthan metal "asts/


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Ty&es o) Boo*s


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Ty&es o) Boo*s

$ Trade Boo*s 1 )or generalreaders+ sold at boo*stores!C"tion and nonC"tion+biogra&hies+ literary "lassi"s+

art boo*s+ "oo* boo*s+ et"/#0an be hard or %7uality(so)tbound/

$ Is the largest segment in sales!#/

COLLEEN?


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Ty&es o) Boo*s

$ Pro)essional Boo*s 1 Target o""u&ational

grou&s+ not general&ubli"/ La@+business+ medi"ine+te"hni"al1s"ientiC"/


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Ty&es o) Boo*s

$ Te8tboo*s 1

$ El1hi

–inuen"e o) Te8as and 0ali)ornia

$ 0ollege

– A9erage "ost F,/5/

– A9erage student s&ends 5, ayear on te8tboo*s and su&&lies/


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Thin*1Pair1Share

3/ ho@ mu"h money did you s&endthis semester on te8tboo*sG

,/ @hi"h boo*s "ost the most moneyG

5/ i) you returned any boo*s lastsemester+ ho@ mu"h did youget ba"*G

-/ @hat "hoi"es are a9ailable at youruni9ersity or "ollege )or &ur"hasingte8tboo*sG


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;edia 0ulture

$ F/<

Authors2– i"hard 0am&bell2 /..

– Bettina Jabos2 F< "ents

– 0hris ;artin2 F< "ents

TOTAL2 3./


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$ Publisher !Bed)ordSt/ ;artins#– Pa&er+ &rinting+ editorial2 ,./


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Ty&es o) Boo*s

$ ;ass1mar*et &a&erba"*s 1 mostsold+ but not most &roCtable

segment !lo@ margins o) &roCt#$ eligious boo*s 1 most &o&ular

boo* o) all1timeG


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Ty&es o) Boo*s

$ e)eren"e Boo*s

$ ni9ersity Press Boo*s


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Ty&es o) Boo*s

$ e)eren"e Boo*s

$ ni9ersity Press Boo*s

– >rong Turn

http://www.uni.edu/fabos/publications/wrongturn.htmlhttp://www.uni.edu/fabos/publications/wrongturn.html


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Organization o) Industry

$ A"7uisitions editors

$ Subsidiary rights

$ Ad9an"e money

$ De9elo&mental editor

$ Promote boo*s @ith “dumps”


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Organization o) Industry

$ Su&erstores

– Borders1>aldenboo*s

–Barnes Noble+ B/Dalton+ Doubleday

$ Online stores

– Amazon/"om

–Barnesnoble/"om


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O@nershi& in Boo* Industry

$ Bertelsmann 1 o@ns andomHouse+ Bantam1Doubleday1Dell

$ 6ia"om 1 o@ns Simon S"huster$ Time >arner 1 Little+ Bro@n TimeLi)e Boo*s


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$ ;ore boo*s &ublished no@ thane9er be)ore2 34.+... annually in

/S/ alone/


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THINK PAI SHAE

$ What kinds o trade books !novels,non"#tion, et#$% do you like to read&

$ 'o( do you "nd out about a book you mi)ht like&

$ Where do you buy books&

$ Do you #he#k books out o a library&
http://www.barnesandnoble.com/http://www.barnesandnoble.com/

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How to Deal With Books