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How to design, and extend,great content experience:
A culinary, somewhat cautionary, taleWater, Lands and Ecosystems-ILRI Blogging Workshop
ILRI Nairobi 21 March 2014
Susan MacMillan ILRI Public Awareness
Make itAPPETIZING
• Pretty setting
• Tasty nibbles
• Pithy headlines
•Arresting pictures
• Engaging captions
• Punchy quotes
• ‘Display text’
• Spot colour
Make itDIGESTIBLE
•Arresting facts
•Memorable quotes
•Trenchant summaries
•Embedded videos
•Witty remarks
•(Parenthetical remarks)
•Symmetries / Poetries
• Jargon/acronym free
Make itNOURISHING
•Tell stories•State facts•Read others•Link others•Quote others•Credit others•Make it personal•Make it new•End it well
Acknowledgments
•ILRI KMIS / Angela Nekessa, Ben Hack
•ILRI bloggers / Paul Karaimu
•CGIAR, WLE / Abby Waldorf