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7/31/2019 How to Evaluate Business Strategies
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How to Evaluate Business StrategiesBy Evangeline Marzec, eHow Contributor
One of the most important and challenging parts of an executive's job is evaluating and
determining the company's strategy. The process can be intensive and often requires the
expertise of internal subject matter experts as well as outside consultants. Even in smallbusinesses, this process can take significant amounts of time and resources from the owner.
However, if done well, it can be the defining factor in the company's ultimate success.
Instructions
o 1
Analyze the company's industry and competitors. Describe the properties of the industry in
terms of its maturity, growth rate and fragmentation (whether there are a few major players or
hundreds of tiny competitors). List each of the major competitors and what role they plan in
the industry; for example, the low-cost leader, aspiration brand or up-and-coming startup.
Describe the customers available in the industry, such as small businesses, government
branches, middle-class consumers and so on.
o 2
Evaluate the capabilities of the business or its founders. Perform a SWOT (strengths,
weaknesses, opportunities, threats) analysis that lists the organization's internal strengths and
weaknesses, and its external opportunities and threats. Prioritize a list of the company's
strengths in order from strongest to weakest, and its weaknesses in order of most to least
crippling.
o 3
Assess the business's current strategic approach and how well it is implementing that
approach. If the business has positioned itself as the low-cost leader, examine whether it has
achieved that position. Some businesses may have not defined a strategy yet; in that case,determine what role it has been playing in the industry and how well it is performing
financially in comparison to its competitors.
o 4
Perform a gap analysis between the company's competencies and opportunities within the
marketplace or industry. Make a list of each market need that has not been completely
fulfilled, such as underserved customers, operational approaches that haven't been tried or a
lack of competition in one of the traditional roles, such as aspirational brand. Then compare
that list to the business's strengths and weaknesses. If the business has not performed as well
as its competitors nor reached its targets, the company may be trying to compete in an area
that is crowded or be relying on skills in which it is weak.
Komentar:
Artikel ini berbicara tentang cara atau langkah untuk mengevaluasi strategi bisnis perusahaan.
Evaluasi ini bertujuan untuk menilai apakah strategi perusahaan berjalan baik, dan apakah
perbaikan-perbaikan untuk strategi diperlukan. Penulis memberikan empat langkah untuk
melakukan evaluasi ini. Langkah pertama adalah menganalisis industri dan pesaing
perusahaan, kemudian, mengevaluasi kapabilitas bisnis, Menilai pendekatan strategi bisnis
dan sebaik apa pengimplementasiannya, dan yang terakhir adalah mengadakan analisis
kesenjangan antara kompetensi dan peluang pasar.