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This guide walk through generate lead using mobile marketing techniques . Hope this document help to increase your current bussiness revenue. Cheers !!!
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GENERATE LEADS WITH MOBILE MARKETING1
WWW.HUBSPOT.COMA publication of
GENERATE LEADS WITH MOBILE MARKETING2
WWW.HUBSPOT.COM
CONTENTS.
WHY A MOBILE STRATEGY IS BETTER THAN BUILDING AN APP.
05
GENERATING LEADS THROUGH MOBILE MARKETING.
15
BEST PRACTICES IN ACTION: UNLOCKING MOBILE ROI.
23
GENERATE LEADS WITH MOBILE MARKETING3
WWW.HUBSPOT.COM
What do you think about when you hear mobile marketing? Do you think about the pop-up ads that, well, pop up when you are playing :RUGV:LWK)ULHQGV"2UGR\RXWKLQNDERXW\RXUIDYRULWHUHVWDXUDQWV
ZHEVLWHDQGKRZGLIFXOWLWLVWRXVHRQ\RXUSKRQH"
Either way, whether you know it or not, you have been immersed in mobile marketing.
Mobile marketing is as simple as optimizing your marketing strategies IRUWKHSHRSOHXVLQJDPRELOHGHYLFHQRWWKHGHYLFHLWVHOI$FFRUGLQJ
to a Google report, 90% of online users utilize multiple screens sequentially to accomplish a task over time.
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HDFKRIWKHVHGHYLFHV
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design, lead generation, and mobile ROI. When you have a responsive GHVLJQ\RXUZHEVLWHZLOODSSHDUSURSHUO\IRUPDWWHGDQGGHVLJQHGDFURVV
INTRODUCTION:
What is mobile marketing?
GENERATE LEADS WITH MOBILE MARKETING4
WWW.HUBSPOT.COM
ABOUT THE AUTHOR:RACHEL SPRUNG@RSPRUNG
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your marketing.
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ZLWK\RXUHIIRUWV7KLVHERRNZLOOVKRZ\RXKRZLWVDOOGRQH
([FLWHGWRGLYHLQWRWKHZRUOGRIPRELOH"/HWVJR
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GENERATE LEADS WITH MOBILE MARKETING5
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WHY A MOBILE STRATEGY IS MORE THAN BUILDING AN APP.
CHAPTER
01
GENERATE LEADS WITH MOBILE MARKETING6
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Why a Mobile Strategy is More Than Building an App
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DPRELOHDSS
If so, stop it.
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to .3&%,QWHUQHW7UHQGV, RILQWHUQHWWUDIFFRPHVIURPmobile devices$VWKLVQXPEHUFRQWLQXHVWRJURZKRZGR\RXHQVXUHWKHDXGLHQFHFRPLQJWR\RXUZHEVLWHIURPPRELOHKDVWKHVDPH
H[SHULHQFHDVWKHDXGLHQFHFRPLQJWR\RXUZHEVLWHIURPGHVNWRS"
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5HVSRQVLYHGHVLJQLVDZHEGHVLJQDSSURDFKWKDWSURYLGHVDQRSWLPDO
YLHZLQJH[SHULHQFHIURPPRELOHSKRQHVWRWDEOHWVWRGHVNWRSFRPSXWHU
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EHWWHUH[SHULHQFHWKURXJKHYHU\WRXFKSRLQWWR\RXUZHEVLWHEXWLWPDNHV
mobile optimization easier on your end as the marketer.
15% of internet caMPP^\RbSa^\\^OWZRQReWPRbSource: KPBC
GENERATE LEADS WITH MOBILE MARKETING7
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7RSXWLWVLPSO\UHVSRQVLYHGHVLJQWDNHVDZHEVLWHDQGDXWRPDWLFDOO\
UHSDFNDJHVFRQWHQWWRWWKHGHYLFHYLHZLQJLW6RZKHWKHU\RXDUH
ORRNLQJDWDFRPSXWHUWDEOHWRUFHOOSKRQH\RXZLOOKDYHWKHVDPH
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ZHEVLWHUHSDFNDJHVLWVFRQWHQWRQHDFKSDJHWRHQVXUHWKDWWKHYLHZHULV
JHWWLQJWKHVDPHLQIRUPDWLRQQRPDWWHUZKDWGHYLFHWKH\DUHXVLQJ
New Breed Marketing has a responsive design cVMcMdc^\McWPMZZhP^]S^a\bc^cVRQReWPReWRfW]UWc
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Benefit #1: Responsive design results in higher conversions
+DYLQJDUHVSRQVLYHGHVLJQLVDFWXDOO\SUDFWLFDOIRU\RXUEXVLQHVV
$FFRUGLQJWRDGoogle report, 67% of users are more likely to purchase a product or service from a mobile-friendly site. That PHDQVWKHUHLVDODUJHSHUFHQWDJHRISHRSOHZKRZLOOOHDYH\RXUVLWHLILWV
QRWRSWLPL]HGIRUWKHLUFRQVXPSWLRQH[SHULHQFH,QIDFWFRPSDQLHVZLWK
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GENERATE LEADS WITH MOBILE MARKETING10
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Benefit #3: Responsive design improves SEO
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UHVSRQVLYHGHVLJQJLYHV\RXDQRWKHUZD\WRGRVR+HUHVKRZ
First, it is essential to optimize your webpages for keywords you are WU\LQJWRUDQNIRU%\KDYLQJRQHUHVSRQVLYHZHEVLWH\RXZLOORQO\KDYH
WRRSWLPL]H\RXUFRQWHQWRQFHDV\RXUSDJHVZLOODXWRPDWLFDOO\XSGDWH
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FRQWHQW
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$QGWKDWVQRWDOO
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responsive design. In its RIFLDOVWDWHPHQW*RRJOHH[SOLFLWO\VD\V
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)LUVW\RXDYRLGKDYLQJGXSOLFDWHFRQWHQWZKLFKFDQULVNEULQJLQJSHRSOH
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ZKLFKKHOSV\RXUZHEVLWHUDQNEHWWHU7KLVKHOSV6(2E\FKDQQHOLQJDOO
OLQNVLQWRDVLQJOH85/LQVWHDGRIVSOLWWLQJLWDFURVVGLIIHUHQWSDJHVJLYLQJ
DOORIWKHOLQNSRZHUWRDVLQJOH85/
Google has also said that it will rank sites optimized for mobile higher LQPRELOHVHDUFKHV$VZHVDLGHDUOLHURIDOO,QWHUQHWWUDIFFRPHV
IURPPRELOHGHYLFHVVRWKLVFDQUHDOO\PDNHDGLIIHUHQFHLQKRZRIWHQ
your website is found.
Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Googles algorithms assign the indexing properties for the content.
GENERATE LEADS WITH MOBILE MARKETING13
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Benefit #4: Responsive design calls for better usability
One of the best parts of having a website that is optimized for mobile is LWDOORZVIRUEHWWHUXVDELOLW\RQHDFKGHYLFHVRPHRQHLVXVLQJ$ORQJZLWK
DQQRXQFLQJLWSUHIHUVUHVSRQVLYHGHVLJQIRUZHEVLWHV*RRJOHUHOHDVHG
LPSRUWDQWIDFWVDERXWPRELOH
RIXVHUVZDQWDEXVLQHVVPRELOHVLWHWRWWKHVPDOOVFUHHQRItheir smartphone better.
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RIXVHUVFDOOHGIRUELJJHUEXWWRQVWKDWDUHIULHQGOLHUWRWKHLUIXPEOLQJQJHUV
RIXVHUVZDQWPRELOHVLWHVWRORRNFOHDQDQGHIFLHQW
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5HVSRQVLYHGHVLJQWVLQWRWKHYDU\LQJVFUHHQVL]HVPRELOHGHYLFHV
DOORZVXVHUVWRRQO\VFUROOXSDQGGRZQYHUVXVXSDQGGRZQ$1'ULJKW
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GENERATE LEADS WITH MOBILE MARKETING14
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had to zoom in and out, left and right, DQGFRQVWDQWO\WU\WRVHDUFKIRUWKH
information.
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but the responsive design positions FRQWHQWGLIIHUHQWO\DOORZLQJYLVLWRUVWR
take in the same information in an easy-
GENERATE LEADS WITH MOBILE MARKETING15
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GENERATING LEADS THROUGH MOBILE MARKETING.
CHAPTER
02
GENERATE LEADS WITH MOBILE MARKETING16
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DQ\ZD\
EWgFMPcWPbS^a8R]RaMcW]U>RMQbThrough Mobile Marketing
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Try a Simple Text Campaign
GENERATE LEADS WITH MOBILE MARKETING17
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Tactic 1: Employ Progressive Profiling Forms
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XVXDOO\WRRVPDOODQG\RXHQGXSFOLFNLQJWKHZURQJOLQH$OVRWKHIRUPV
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right information from your leads at the right times.
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GENERATE LEADS WITH MOBILE MARKETING18
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Tactic 2: Create Simple Calls-to-Action
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GENERATE LEADS WITH MOBILE MARKETING19
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Tactic 3: Provide Discounts & Customer Loyalty$QRWKHUZD\WRPHDVXUH\RXUPRELOHSUHVHQFHLVWKURXJKGLVFRXQWVDQG
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and like the Kings page.
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Now that Kings has Pdbc^\Rab\^OWZR]d\ORabcVRhPM]text them additional ^RabM]QQWbP^d]cb
GENERATE LEADS WITH MOBILE MARKETING20
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Tactic 4: Optimize Content for a Mobile Screen
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have a few minutes and are trying to kill time. You may be waiting for the QH[WVXEZD\WRFRPHRUDWWKHGRFWRUVRIFH(LWKHUZD\\RXRQO\KDYH
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start.
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short and tweetable. Do not write for the purpose of writing, but write FRQFLVHO\
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Tactic 5: Make Your Phone Number Clickable
;S;fM]cc^PMZZcVR4VRRbRPMYR7MPc^ahMZZ;]RRQc^Q^WbPZWPYthe number on their website. The option to PMZZW\\RQWMcRZh_^_bup making it easier for \Rc^P^\_ZRcRcVRPMZZ
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Tatic 6: Try a Simple Text Campaign
Stranger Lead Customer
HM]:RdbR]bPM\_MWU]cda]RQ\RSa^\MbcaM]URa c^MZRMQc^MPdbc^\Ra
GENERATE LEADS WITH MOBILE MARKETING23
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BEST PRACTICES IN ACTION: UNLOCK MOBILE ROI.
CHAPTER
03
GENERATE LEADS WITH MOBILE MARKETING24
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The Real Problem With Mobile
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simple, straightforward, and easy to measure.
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and online.
GENERATE LEADS WITH MOBILE MARKETING25
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What this means for your business
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How-to-Generate-Leads-with-Mobile-Marketing (cover)How-to-Generate-Leads-with-Mobile-Marketing