7 SECRETS How to get A BUYER FOR YOUR HOME

Sellers who Read This Guide for Just 3 Minutes A Day

Sell their Home Quickly and For the Most Money

Master Real Estate Professionals The images and info in this booklet are about some of our home sellers

(some were also buying and selling)

and these are their stories.

This guide and its contents are property of the HomeTeam RCR

Part 1. How to Get A Buyer for Your home Part 2. Keep Your Leverage

7 secrets - How to get a buyer for your home Part 1.

SECRET # 1.

1. The 9 biggest mistakes Sellers Make

SECRET # 2.

2. What you’ll need

SECRET # 3.

In Just 15 Seconds….

3. Entryway

4. Living Room spaces

5. Formal Dining rooms

6. & 7. Kitchen / Kitchen contd. & Breakfast Nook

8. Office / Music / Play Rooms

9. Bedrooms

10. Bonus / office / media rooms

11. Bathrooms

12. Hall Bathrooms

SECRET # 4.

13. Why do ‘Pre- marketing’

13. Why do ‘Coming Soon’

SECRET # 5.

14. Exterior Curb Appeal

15. & 16. Front Yard

17. Back Yard / Decks / Patios / Enclosed Porch / Sunroom

SECRET # 6.

Helpful Tips

18. Tip 1… keep Your Leverage

Tip 2… Get an Appraisers Measure

Tip 3… Opportunists

Tip 4… Market Watch

Tip 5… Home Seller Consultation

SECRET # 7.

19. In a Nutshell

1

SECRET #1. 9 BIGGEST MISTAKES HOME SELLERS MAKE

Three things must happen for you to get buyers for your home

PRICE:

Mistake # 1…. Not knowing the right price to list their home for

Why is this SO important? Because by pricing your home just right you can sell your home quicker, and maybe for more money than you expected

PRESENTATION:

Mistake # 2…. Choosing the wrong interior color schemes

Mistake # 3…. Installing the wrong type, color/ style of flooring

Mistake # 4…. Not professionally Staging

Mistake # 5…. Using cell phone photographs or an amateur

photographer

Why is this important? Because 92% of buyers start their home search online and having the most appealing home possible helps you to accomplish your goal of being on a buyer Must See List

PROMOTION:

Mistake # 6…. Bypassing Pre-Marketing

Mistake # 7…. Not using the ‘Coming Soon’ strategy

Mistake # 8…. Lack of a Results Driven Marketing plan

Mistake # 9 …. Avoiding holding a Mega Open house

Why is this important? Because if you take the opportunity to put your home in front of buyers who are looking for a home just like yours, (while you are preparing and not yet on the market) you create a frenzy about your home and may receive multiple offers once it’s listed

2

SECRET #2. Regardless of which agent you choose to sell your home,

RESULTS

DRIVEN MLS STRATEGY

PROFESSIONAL HOME

MEASURE

COMPETATIVE PRICING ADVICE

PROFESSIONAL STAGING CONSULT

MAGAZINE QUALITY PHOTOS

Smart Seller MARKETING STRATEGY

COMING SOON

WEB PAGE

COMING SOON SIGN

& GIANT YARD SIGN

YOUR HOME ON BUYER'S MUST-SEE

LIST

HELP PREPARING

FOR SHOWINGS

App for you to Control

your SHOWINGS

MEGA OPEN HOUSE

MLS, ZILLOW, TRULIA AND

REALTOR.COM LISTING

HELP DEALING WITH BUYERS

AND NEGOTIATIONS

CONTRACT and PAPERWORK ASSISTANCE

SMOOTH SAILING TO

SETTLEMENT AND CLOSING

You’ll need

everything in

these charts and

more

You’ll want your

home to be on

a home buyer’s

Must-See List

You’ll need a savvy

negotiator

and help with

getting your home

to closing and

settlement

3

In Just 15 Seconds...

A buyer will determine if your home is going to go on

their Must-See list

People make snap decisions.

Your home needs to make an IMMEDIATE favorable impression on the snap

judgments of potential buyers.

SECRET #3. Have a Home Seller Consultation

It’s completely free and no matter what agent you choose, (and since this may be the largest sale of your lifetime) you’d be smart to ask for a private home seller consultation. Many sellers don’t even know what it is, why it’s so important, or are even offered this vital meeting. The best prepared sellers find the right buyer and sell for the best price. A consult usually takes 45 minutes to an hour at your home. You should get the following information:

• if it’s a buyers or sellers market

• how quickly homes in certain areas and neighborhoods are selling

• what types of homes are selling fast and why

• what homes are sitting on the market for weeks or even months and why

• a price range for your home

• receive secret Smart Home Seller strategies

• know how to be competitive in this market to get your home sold quickly and for the best price

Sellers had a free consult, followed the

Smart Home Selling strategies,

With the right negotiations, these sellers received an offer way beyond their expected selling price These sellers were looking for a smooth

transition to their new home. They needed to put their home on the market

and sell it at the right time in order to close on the new home simultaneously.

4

INTERIOR ENTRYWAYS

Gleaming floors, polished stair rail, new stair carpet. Windows washed. Washed and dusted windowsills and baseboards.

These sellers were able to buy another home, move

out, prepare their old home and then listed

this home for sale.

Neutral appealing paint scheme

tidy, correctly staged

Smart Home Seller consult, the right staging, photographs and marketing

strategies.

Results: With the right

negotiations, Sellers Received One Of The HIGHEST

PRICES EVER For A Home Sold In Their

Holly Springs Community

These sellers started out in this home, now they needed more room to grow their family and were up- sizing. Their home need to go to market and sell in conjunction with the closing of their new home. They are now enjoying living in their new beautiful spacious home, with 3 bedrooms and a bonus and huge kitchen.

5

LIVING ROOM SPACES

Steam cleaned carpet select pieces of furniture

Professionally staged

Sellers had Consult – all the right help, advice and guidance,

and with hard-line negotiations

Results: They Received

$20,000 Above List Price

By following the Smart Home Seller Listing and Marketing Strategies

Gleaming floors…freshly painted Smart Home Seller Consult,

Staged correctly, professional photos, priced correctly,

pre-marketing and “Coming Soon”

Results: With the right negotiations Sellers Received

$15,000 over their expected selling price

Smart Home Sellers consult, correctly priced, staging help, pre-marketing, coming soon,

MLS, Open house

Crowds of buyers at the Open House

sellers received multiple offers

These sellers were down-sizing in Cary They wanted a smaller home, less maintenance and easy landscaping. They got the smooth transition they wanted from this home to their new one. Today they are thoroughly enjoying their move to a beautiful brand new community, and absolutely love their new home.

6

FORMAL DINING ROOMS

These Sellers had a Smart Home Seller consult - help with staging, professional photography and access to a Remarkable Marketing Strategy

Each home SOLD quickly and for a very high price

7

KITCHEN

Clean, clean and clean like your sale depends on it - because it

does!

.

Correctly Staged, correctly priced, tile wall and back splash, low cost granite installed. Magazine Quality photos

Smart Home Seller consult + Remarkable Listing and Marketing

Strategy, At their Mega Open House crowds of

excited buyers came through and sellers received

Multiple Offers

New granite countertops…staged correctly Cabinets brought back to life - oiled and buffed…. All lights cleaned and new bulbs – Magazine Quality photos

Mega open House 40+ groups of serious buyers Results: Stood their ground

with negotiations - these Sellers received

$19, 000 more than they

expected they could list for

8

KITCHEN contd.

and due to a recent home sale

in the same community that sold for the

HIGHEST PRICE EVER – (who listed that home? Ask

us for the answer) these sellers were able to

get $12,500 more than

they were expecting

These Sellers just made HISTORY again and sold for the highest price again ever

in this community!

BREAKFAST NOOK The Mega Open House brought over 70 home buyers through the home, Sellers Received Multiple offers

Shining floors …clean table set for breakfast

All light fixtures cleaned Bulbs working

9

OFFICE / MUSIC ROOM / PLAYROOM

Thin out, pack or get rid of items not used for staging.

Buyers want to see an office, music or playroom for

themselves or their own family.

Sellers had 60 + groups of serious buyers through their home on their

Mega Open House and received Multiple Offers

Cary home

Cary home

Raleigh home

Smart Home Seller Consult, Staged correctly,

professional photos, priced right, pre-marketing “Coming Soon” Then MLS

multiple offers

Results: with the right negotiation strategy,

Theses sellers received the HIGHEST PRICE EVER PAID

for a home in their community

Sellers followed all the Smart Home Seller strategies to a ‘T’ Results:

Highest price EVER paid for a home in their NW Raleigh community

$mega dollars above their listed price

10

BEDROOMS

Floors vacuumed Nightstands clutter free, nice

lamp –Ceiling fan dusted

Seller Consult, priced right, Pre-marketing ‘coming soon’

MLS Mega Open House drew crowds

of serious buyers & sellers received Multiple Offers

The right color scheme, Clean baseboards and window sills Staged correctly – multiple offers

Clean, light bright and ready for showings

Sellers little girl got to take her

chandelier to her new home😊

11

BONUS ROOMS / MEDIA ROOM

Seller Consul, Professional staging

correctly priced, pre- marketing,

And “Coming Soon” Then MLS

80+ groups of serious buyers attended the

Mega Open house

sellers received Multiple Offers

Loft Retreat / Bonus Room Correctly Staged for maximum

effect. Ceiling fan dusted, cleaned and

all bulbs working. A few nice select items on show

Loft Bedroom

Thin out, stage the room correctly.

Buyers want to imagine themselves

in their office, or their kids /

teenagers playing, studying, playing

instruments.

Allow buyers to imagine how they could use the space.

12

BATHROOMS

Prepare bathrooms correctly - your sale depends on it

Smart Home Seller consult, Staged correctly, professional photos, priced right, pre-marketing, “Coming Soon” and MLS - Sellers received the most money any buyer has ever paid for a home in their Raleigh / Durham community

Plastic – no glass, for soaps, bath salts or other. Inexpensive, found at most home décor retailers

13

HALL BATHROOMS

Greenery for countertops - Inexpensive and found at Michaels, Walmart or Target

14

SECRET #4. Pre-Marketing and ‘COMING SOON’

What is this about and why is it So Important?

You may not be ready to open your home to all the buyers

at this moment because

• Your home needs some work done

• You need to start packing and going thru your stuff

to prepare your home

• You are going out of town and are not ready to

start showing

And actually, most home sellers are in one of these boats before

their home is available for sale and showings.

PRE - MARKETING What Is Pre-Marketing?

• Implementing a Remarkable Marketing Strategy way before your home goes to market.

• Creating a buzz about your home weeks before it hits the market

How Does Pre-Marketing Work? Potential buyers and thousands of Realtors are informed that a great home is coming

soon and they keep your home on their radar for when it comes active

‘COMING SOON’ What is ‘Coming Soon’?

• Closer to the time of listing, a post is installed in your yard with a For Sale sign and a top sign that says ‘coming soon’

Why do a ‘Coming Soon’? • Major advertising – a Coming Soon page will be sent out to over 10,000 agents in the

Triangle about your home

• Potential buyers will now be alerted to be ready to come and view when your home goes active available for sale.

Why is any of this important to you? Imagine if you have qualified buyers ready to buy your home before you even open the door to show it because you’ve had a Remarkable Marketing Strategy at work for you generating excitement and driving buyers to your home. It could bring a fast sale which means; less time on the market, less days having to show your home, potential multiple offers which could drive the price of your home higher.

15

SECRET #5. EXTERIOR

CURB APPEAL

15 Seconds To Make An Impression

Any agent will tell you that one of the worst things that happens to them during showing property to qualified buyers is to drive up to a home and have them say: “I don’t want to look at this house” - before they’ve even put the car in park. This impression is impossible to overcome. These buyers

move on and buy something else.

Always stay within the guidelines of your HOA or local town requirements. Check with them if you are

considering changing anything major on the interior or exterior of the home.

Landscaped, grass mowed, mulched and shrubs trimmed.

Exterior power washed windows / shutters cleaned

Raleigh community

16

FRONT YARD

All these sellers had;

qualified buyers, sold their homes quickly

and for a very high price

What brings the Most Buyers, sells a home Quickly and for the Most Money?

The Right Price, the Right Advice, the Right Staging, Magazine Quality photos –

AND Insane Marketing

SOLD for the highest price Ever paid for a home in this community

SOLD for the highest price ever in this community for this sq.ft.

SOLD for the highest price Ever paid for a home in this community

SOLD while in the pre-marketing and ‘coming soon’ stage for a price the seller could not pass on

17

BACK YARD & DECKS / PATIOS

SOLD before it hit the market – for the highest price Ever paid in this community

Lush green grass at time of listing Peaceful Relaxing space Buyers LOVE this.

These sellers made HISTORY – they sold for the HIGHEST PRICE EVER in their community

Power washed, tidy, no litter Deck swept, correctly staged

90+ serious buyers attended the Mega Open House – advertised by Pre- Marketing and ‘Coming Soon’ Sellers received Multiple Offers – Results: with the right negotiations these sellers also Made History in their neighborhood by selling for the highest price ever paid. Cary community

GARAGE

The garage is generally considered

as a masculine space.

Most men cannot wait to get to the

garage to see where they will put

their tools, park their collector car,

put up shelves for bicycles or just

figure out how they can have their

own space in a home.

Clean, clutter free and tidy helps him

visualize himself and his stuff

in this space.

18

ENCLOSED PORCH / SUNROOM

You want your home to be on a home buyer’s Must-See List, so you’ll want to prepare correctly.

People judge what they can see, make sure that what can be seen is presented perfectly.

That’s the purpose behind us writing this book for you.

Buyers LOVE this kind of space!

Relaxing and Peaceful… Smart Home Seller Consult, correctly priced, Professional staging, professional photography, pre-marketing, ‘Coming Soon’ and then MLS and Mega Open house…….hard-line negotiations

These Sellers also made History by selling for the HIGHEST PRICE EVER in their community These sellers were taking the furniture with them to their new home, so it was Money well spent.

This is the Result you’re aiming for

19

SECRET #6. HELPFUL TIPS

Tip 1. Keep Your Leverage

In the second part of How To Get A

Buyer for your Home; ● how to strategically price your home competitively ● how to really stage your home professionally ● how to prepare for you photographs ● what happens when you go on the MLS ● what to do to get ready for showings ● what happens on the Mega Open House day ● what not to do while your home is listed for sale ● how to avoid giving up your leverage by accident ● how to keep the most money during negotiations

And

● how to work with the buyer so your home goes to settlement and closing

Tip 2. Professional Home Measure Get a home measure

Q. Why do you need a professional home measure? A. To protect you. If you sell a home with the incorrect square footage

advertised, you leave yourself open to claims against you in the future.

Another tip: Don’t pay for an appraisal value, let your agent

give you a pricing strategy for free

Tip 3. Opportunists

When people realize you are going to list your home for sale, they

may knock on your door trying to get information from you about your

home and the price.

While this is flattering, please be very guarded, do not let them in

because it may not be safe.

Stop them at the door and have them talk to your agent who is

representing you. Serious buyers will get in contact with your list

agent - they won’t try getting into your home under some pretense.

Tip 4. Watch The Market Your agent should be watching what’s happening in the home market in the weeks running up to

listing your home. This way you’ll know if changes are occurring and you can be sure your home is

priced right for going to market.

Tip 5. Smart Home Seller Consultation Having a seller consult will give you the opportunity to ask any questions you have about selling,

help you overcome any fears about the process, address any concerns you have, and help you

understand how you can achieve your goals.

20

SECRET #7. IN A NUTSHELL – Here’s The Help You’ll Need

Home sellers often start preparing their home without any help or advice and that’s a shame because it’s completely free to have professional help early on in the process.

if sellers get help early on in the process they will

• receive all the right advice and guidance on pricing, staging and showing their home

• have maximum exposure to all the buyers out there WAY before their home goes to market

• have the opportunity to sell quickly and get the most money for their home

Are all these things important to you? Call this number (919) 400-0482 for

a conversation on how to get buyers for your home.

No obligation, simply helpful information.

Dealing With Buyers and Getting To Settlement

Help With Paperwork, Inspections & Negotiations

Help With Staging Your Home Correctly

To Price Your Home Competitively

To Sell Your Home Within Specific Time Frame

To Find Buyers For Your Home

We are in the business of Selling Homes, not just listing them.