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DR. WILLIE JOLLEY'S
PREP 4 SPEAKINGTELESEMINAR SERIES
Segment #3 Summary NotesDIFFERENT BUSINESS MODELS:
GROW RICH IN A NICHE
There is no one way to approach the business ofspeaking! You can build your speaking revenue usingmany different combinations.
Grow Rich In A Niche
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected] 2
Often personality driven. Has a signature story. Can belabeled as a style speaker.
Keynote speaking to any type of audience or focusedon a particular market i.e. finance, real estate, networkmarketing, education, technology, healthcare, etc.)
Examples: W. Mitchell, Les Brown, Michael Aun
Keynote speaking to get long term consultingcontracts in a specific industry like the federalgovernment or private industry.
Example: Stephen Gaffney
Keynote speaking to groups or individuals to getcoaching contracts.
Model: Keynoter
Example: Alan Weiss
Note: expand the keynote model with virtual trainingusing video vignettes.
Example: LightspeedVT platform
Grow Rich In A Niche
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected]
3
Model: Trainer (Training and Development)
Shares their expertise with companies. Companiesmay have problems your skill set can solve!
Teach/train by working with pubic seminar companieslike: Dunn and Bradstreet, Padgett Thompson,SkillPath, Dale Carnegie, National Seminars, AmericanManagement Association. Companies pay a flat fee foryou to train audiences they select. This is a great placeto sharpen your skills and learn the business andprepare for your next move.
Teach/train programs you design, market, sell anddeliver.
Model: Consulting/Coaching
Grow Rich In A Niche
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected] 4
You are paid a fee to help work out solutions.
As an independent contractor, you get no companybenefits, such as health insurance, retirement, etc.
Example: Alan Weiss, the Million Dollar Consultant,uses his keynote speaking to get long termconsulting clients.
Model: Facilitating
Keeps the conversations going among the group.
Example: Kristin Arnold
It’s targeting part of a market where you can have aunique angle. It’s the opposite of mass marketing!
Now, what is a niche?
Why niche?
Get to know an industry or group very well. You willlearn their challenges, fears and needs, as well astheir leaders.
Grow Rich In A Niche
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected] 5
Then you can develop a relationship. Become aknown, reliable brand in that industry i.e. expert.
Develop very targeted material you can sell..
Examples: Bill Cates, referral salesperson to thefinancial services industry.
If you’re not sure who you want to speak to, tryseveral industries and groups until you find yourniche.
Speak for free! The more you do it, the better you’llget.
