How to Get Through to Absolutely Anyone

A complimentary webinar from getAbstract and Dr. Mark Goulston

What do you need to do to move people from “resistant to doing” to “continuing to do”?

Why are you here?

The Persuasion CycleTM

How to Get Through to Absolutely Anyone

It doesn’t exist. Only non-rational, non-functional self-preservation exists.

Resistance to change

How to Get Through to Absolutely Anyone

What’s on other people’s mind about you?The Mirror Neuron Receptor Defi cit

How to Get Through to Absolutely Anyone

Put yourself in the other person’s shoes.

Feeling Felt

Become a PALPurposeful Agendaless Listening (PAL) And your purpose…is listening to serve vs. listening to sell. When you do, what do you trigger in others?

How to Get Through to Absolutely Anyone

Talk with or at least talk to, but never talk at or over.

Tips for getting through

Resources and ToolsYour personal action plan

Business Book SummariesCritical business knowledge in a fl ash! getAbstractoffers you the largest online library of business booksummaries. Thousands of the latest and most relevantbusiness books – each summarized in fi ve pages.Learn the key points of a book in just 10 minutes. Fromfi nance to management, sales to careers – you'llnever miss a trend!

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Resources and Tools

© 2011 Mark Goulston, All Rights Reserved.Dr. Mark Goulston is a #1 international best-selling author, Tribune syndicated columnist, executive coach, former

UCLA professor and FBI and police hostage negotiation trainer