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Design ©2012 Social Media Examiner
Content Copyrighted by Presenter
How To Grow Your
Brand and Following
With Facebook
Presented by
Mari Smith
Today’s session
What you need to know:
Facebook by the numbers
Facebook by the dollars
Timeline do’s and don’ts
Page 2©2012 Social Media Examiner • Do NOT distribute
Timeline do’s and don’ts
Facebook brand timeline
examples and case studies
Image credit: SmallBizTechnology.com http://bit.ly/IhZpSh
Facebook by the numbers
#1 social network; #2 most visited website (second only to Google)
Over 845 million active users (Dec 2011) (425M via mobile)
Predicted to reach 1 billion by Aug 2012
57% female / 43% male
Average time per visit = 20 minutes
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Average time per visit = 20 minutes
80% outside U.S. and Canada
93% of U.S. adult internet users on FB
Available in 70+ languages
3,000 employees
Offices in over 11 U.S. cities and in 18 countries Sources: Facebook. http://bit.ly/JyKpPJ & iCrossing via Mashable. http://on.mash.to/y2fzCz & Search Engine Journal http://bit.ly/IflI72
Think GLOBAL!
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Source: http://www.socialbakers.com/facebook-statistics
Facebook by the dollars
2009 revenue $777 million – soared to $3.7 billion in 2011
44% of revenue generated outside U.S.
85% of 2011 revenue from advertising
Facebook receives 30% of sales from games/apps
Zynga games accounted for
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Zynga games accounted for
12% of 2011 revenue
Filed for IPO Feb 1
‘FB’ to hit NASDAQ May 17
Valued at $100 Billion
Sources: AllFacebook http://bit.ly/K0nn0R TechCrunch http://tcrn.ch/JyN6ki
Timeline DON’T
Don’t break the cover image rules
No CTA’s, no contact info, no arrows pointing to
Facebook features (e.g. Like button)
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Image credit: HyperArts.com http://bit.ly/J5VaF6
Timeline DO
Change cover image regularly!
EXAMPLE: Burberry
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Timeline DO
Get CREATIVE with your cover image – doesn’t have to
be covered in branding!
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Timeline DON’T
Don’t forget to add a description to images! Always.
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Timeline DO
Think outside the box with your cover image!!
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Timeline DO
Add Milestones – in moderation!
EXAMPLE: CoverGirl
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Timeline DO
Make good use of the app thumbnails
EXAMPLE: Shell
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Timeline DO
Use the Pin to Top feature
… EVERY DAY!
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Timeline DO
Respond to wall posts and comments
Implement an engagement strategy
Hire and TRAIN community managers/moderators
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Source: MrYouth.com on SimplyZesty.com http://bit.ly/uArzVS
Timeline DON’T
Don’t post only one content type
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Timeline DO
Post more PHOTOS & VIDEOS =
best Edgerank
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Timeline DON’T
Don’t over-automate via third party apps
There’s NO native share
button on third party apps
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Facebook Brand Timeline Examples & Case Studies
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Avengers
Disney’s Marvel Studios offered free advance screenings
around the world in cities that gained the most Facebook
fans
[Source: Boston.com http://bo.st/IKoWBv]
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Life Around Home
TV show content based on Facebook users’ postsSource: AllFacebook http://bit.ly/Jqm1l0
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Four Seasons Hotel Toronto
Memory Book appSource: LuxuryDaily.com http://bit.ly/JyScNv
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Domino’s Pizza Australia
First “social pizza”
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Action steps
Review your gaps:
Content planning
Content sourcing
Content publishing/posting (manual vs. app)
Engagement/community management
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Engagement/community management
Deleting spam/removing trolls
Responding promptly to negative posts / comments
Metrics analysis
Reviewing and adjusting KPIs
Your Facebook game plan
Hire the RIGHT people for the RIGHT roles
Invest in comprehensive training
Consider a certification program
Analyze the right metrics
Study successful social profiles
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Study successful social profiles
Integrate Facebook into all marketing
Get creative – think outside the box
Strive to become a social business
Got questions?
Connect with Mari on these sites:
ASKING A LIVE QUESTION:Already on the phone: (*) (8) on your telephone to get in queue.Listening online: Call
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Facebook: www.facebook.com/marismith
Twitter: @marismith
Google+: www.marismith.com/g+
Mari’s blog: www.marismith.com
Listening online: Call 866-630-3507, pin 9206; then press (*) (8)Outside US/Canada: Call +1 (503) 295-8000, enter: (866) 630-3507 (do not dial '1'), pin 9206. Press (*) (8)