How to Improve

Communication

of Color

Reed

Brackenridge

Channel Sales

Manager

Pantone

Today‘s Presentation

• Pantone

• Cost of bad communications for cost to you, your customer, and supplier

• Issues with color

• Product that will communicate Color• Color Bridge • Cap SURE

• Quiz with prizes

Who We Are

• Pantone started in the ‘50s in the US as a commercial printing company, founded by Larry Herbert.

• He started with the PANTONE Formula Guides for the Graphic, Print and Packaging Industries and added in the 80s the PANTONE Fashion + Home libraries in Paper.

• Pantone has distribution partners in more than 100 countries and more than 1,000 license partners.

• Pantone is the global authority in color and a worldwide known brand.

• In 2008 Pantone was acquired by the market leader of color measurement technology, X-Rite.

• In 2012 X-Rite Pantone was acquired by Danaher Group, US (Financial Holding with more then 200 Companies, 18 Billion annual sales revenue).)

Today‘s Presentation

“Over 78% of all

perceptions are

done by eye.

Over 65% of all

purchasing

decisions involve

color.”

Lee Eiseman,

Executive Director

PANTONE™ Color

Institute

What is Bad Color?

BAD COLOR

is defined as an unexpected color that does not match the original product or does not match the

specified color

Why Does Bad Color Happen?

• Color is looked at under different light sources

• Color is not clearly specified

• Substitute printing processes are used

Three prerequisites for color perception:

Observer – light source – object

What Color is Grass?

What Color is Grass at Night?

Risks in Color Evaluation by a Human Being

•Wrong/insufficient light source

• No color memory

• Every person has a different perception

• 8% of males have defective color vision, 0.4% of females

• Color perception is affection by surrounding colors

NEXT PROBLEM:

COLOR COMMUNICATIONI’m thinking

pale pink. Not

too red.

With a hint of

blue. And a bit

flirty but

sophisticated.”

“Understand.”

COLOR BRIDGE® Coated & UncoatedAn Invaluable Multi-use Reference Tool

COLOR BRIDGE® Coated & Uncoated

• Select and specify Solid

(Spot) PANTONE Colors

• Determine how a PANTONE

Spot Color will appear when

reproduced

• Create optimal display of

PANTONE Spot Colors on

monitors and Web pages

COLOR BRIDGE® Coated & UncoatedCross-Platform Color Matching

• Provides color simulation data of

all Solid (Spot) PANTONE Colors

for

– Web – HTML (language

developed for website

creation)

– 4-Color Process Printing –

CMYK

– Monitors/Displays - sRGB

• Convenient side-by-side format

COLOR BRIDGE® Coated Saves Time and Money

• One guide, multiple uses

• Portable format provides

convenience and fast access to

color data

• Saves money by showing a Spot

Color can be adequately produced

in CMYK

• Eliminates undesirable color

surprises before incurring costly

pre-production and printing

expenses

• Printed within one international

version

COLOR MANAGER

A robust desktop application that updates all of the PANTONE

Libraries – more than 15,000 colors in all – and makes them ready

to use in QuarkXPress®, Corel® and Adobe® Creative Suite®.

COLOR MANAGER

• Automatically updates all PANTONE Color Libraries –

and keeps them up to date

• Uses PANTONE PLUS Color Bridge values

• Simulates and helps you visualize spot vs. 4-color

process

• Provides display and print gamut warnings

• Synchronizes spot color values to design applications

CAPSURE™

Captures color inspiration from any surface,

material or fabric – even small, patterned, multi-

colored textures and textiles – and matches it

quickly and accurately to a PANTONE Color.

CAPSURE™

Features

• Stores up to 100 color captures

• Toggles easily across multiple PANTONE Libraries

• Synchronizes with popular design applications, including

Adobe® Photoshop®, Adobe Illustrator® and QuarkXPress®

• Automatically updates color libraries through CAPSURE Sync

• Annotates colors with a voice recording and time-and-date

stamp

• Large 1.75 inch-color viewing screen

• Provides harmonious shades and identifies related colors

CAPSURE™

Benefits

• Saves time and money by efficiently matching virtually any surface to a

PANTONE Color

• Extracts, displays and matches up to four dominant colors from an intricate

pattern

• Allows you to create palettes of favorite shades or customize palettes for

specific projects

• Provides unsurpassed accuracy through advanced illumination and capture

technology

• Compensates for gloss and surface variations

• Ensures accuracy through real-time onscreen preview

• Cross-matches any material or surface

PALETTE APPLICATION SOFTWARE

• Retrieve saved colors and voice tags from the device.

• Accurately visualize colors and create palettes.

• Synchronize palettes with popular design applications including

Adobe® Photoshop®, Adobe Illustrator® and QuarkXPress®.

CAPSURE SYNC TOOL

Automatically keeps the device up to date with new color

collections

• New color ranges

• Specialty collections

• Trend palettes

• Ability to update color schemes, add new color libraries

Question #1

What PANTONE product is the best choice if you need to convert a Solid Color to a 4 Color Process Color?

Answer

PANTONE COLOR BRIDGE !

Question #2

What PANTONE product is the best choice if you need to match a color sample to a Pantone Color?

Answer

PANTONE CAPSURE !