How to Include the Private Sector in Your Plans

State of Alabama - Governor’s Preparedness Conference, April 1, 2014

Phil Strouse, RIV Private Sector Liaison

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Overview Who is the private sector?

Why is including them important?

How do we begin the coordination process?

What are public-private partnership best practices?

Where do we go from here?

Resources, contacts and next steps

Who is the Private Sector?

Every non-public sector (non-governmental) entity

Your businesses/companies, chambers of commerce, trade associations, academic institutions, manufacturing

plants, dollar stores, home improvement centers, etc.

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Why is Including Them Important?

Whole Team, One Field, Same Direction

“There’s no way government can solve the challenges of a disaster with a government-centric approach. It takes the whole team. And the private sector provides the bulk of the services every day in the community.”

Craig Fugate, FEMA Administrator

How Do We Begin to Coordinate?

Begin with process similar to a risk assessment or hazard analysis, but through a positive lens . . .

• Who are the primary employers (economic engines)?

• What are the resiliency resources in my area?

Business alliances and chambers of commerce

Associations of contingency planners

Visitor & convention bureaus

Building owners & managers associations

Major manufacturing and logistical hubs

How Do We Begin to Coordinate?

Once you define and identify key partners . . . • Encourage CERT involvement

• Include them in LEPC meetings and activities

• Invite to participate in exercises

• Create EOC seat or virtual interface

• Support BEOC development and sustainability

• Develop Public-Private Partnerships

Public-Private Partnerships (PPPs)

Not contractual relationships for goods or services

PPPs: joint collaboration, information-sharing and partnered efforts founded upon a value proposition

• Enhance situational awareness

• Improve decision-making

• Access to more ideas, capabilities and resources

• Increase effectiveness of EM efforts – remember the team

• Maintain strong relationships and community fabric

PPP Best Practices and Examples Think PADRES

• Publicly Accessible: not exclusive, but inclusive

• Dedicated: full-time liaisons or organizational structure

• Resourced: funding, facilities, tools and staffing

• Engaged: active support, training, exercises - remember the team

• Sustainable: strategic plans/resources for long-term viability

Examples: SAFER Santa Rosa and BRACE

• SAFER Santa Rosa - www.santarosa.fl.gov/coad/ Support Alliance For Emergency Readiness

• BRACE - http://www.bereadyalliance.org/ Be Ready Alliance Coordinating for Emergencies

PPP Best Practices and Examples City of Smyrna, Georgia

• Partnership between EMA and Emory-Adventist Hospital• Joint EOC at hospital with simple MOU• http://www.readysmyrna.com/

Smyrna, GA JEOC

America’s PrepareAthon!

A nationwide, community-based campaign for action to increase emergency preparedness and resilience.

Enable individuals, organizations and communities to take action for relevant local hazards through drills, group discussion and community exercises

Local officials and business leaders play a key role in community involvement

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www.ready.gov/prepare

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Where Do We Go From Here? Resources

• NRF’s Private Sector Coordination Support Annex www.fema.gov/national-preparedness-resource-library

• FEMA’s Private Sector Division http://www.fema.gov/private-sector

o Examples of public-private partnershipso Emergency planning exerciseso Tools for businesseso Training (EMI independent study)

• IS-660: Introduction to Public Private Partnerships

• IS-662: Improving Preparedness and Resilience through Public Private Partnerships

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FEMA Region IV External Affairs

Phil Strouse, Stakeholder Relations

770-220-5249

philip.strouse@fema.dhs.gov

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Questions/Discussion