How to increase sales, traffic and attract customers for shoppers? Skywell Smart Tracking

SKYWELL SMART TRACKINGIntelligent customer generator

КОМПЛЕКСНОЕ РЕШЕНИЕ

SUPPORT

DEVELOPMENT

PROMOTION

SUPPORT

SETTING UP

INSTALLATION

+USEFUL CONTENT

MONETIZATION

MOBILE APPLICATION

Customized to the needs of the current Shopping and

Entertaining Center byMONETIZATION

LEADING WI-FI EQUIPMENT

The system runs on the basis of

COMPREHENSIVE SOLUTIONS

With the help of WI-FI equipment we interact with a mobile application, delivering useful content to users.

and other technologies

Monitor the impact of changes in show-window.

USING THE WI-FI (WITHOUT MOBILE APPLICATION) INFORMATION DISPLAYS ON THE WEB RESOURCE

Collect data on the movement of visitors, their time activity on the territory of the mall.

Fix the route of each client.

Collect data on unique visitors (their number and repeated visits).

To see the movement on the map online.

Identify cold spots in the mall.

Get statistic of visits certain stores.

Monitor the successful holding of shares (increase or decrease in visitors, new or existing customers)

Catalogs.

Tenant’s Advertising.

Sale of goods through the application, payment services.

On line chat, consultations.

Pre-order function.

Feedback.

Delivery.

Radio, games.

A phone call to the administration.

USING THE MOBILE APPLICATION:EVERYTHING THAT HAS BEEN DESCRIBED ABOVE +

The ability to capture virtually any data about the App user (sex, age, nationality, etc.)

Communication with the client outside of the shopping mall.

Loyalty programs of the mall and every store in the mobile app.

Push notifications.

Shares, quests, polls, etc.

Communication with social networks.

Location of the shopping center on the city map (if more than one) with the definition of man and created route to the store.

Skywell Smart Tracking can work with WI-FI and 3G. When visitor enters Shopping Center there will be a push notification. But opportunities of the application depend on technologies which will be used together with the application. All opportunities which I mentioned can be realized on Cisco, iBeacon. Another technology can provide another opportunities for the App.

MOBILE APPLICATION BASIC FUNCTIONALITYSKYWELL SMART TRACKING

Intelligent customer generator


NAVIGATION

Interactive map of the shopping center


MAP NOTIFICATIONS OF SPECIAL OFFERS AND SALES

Notifications of special offers and sales in the form of identification badges near the name of the shop (More information about the offer is integrated into the “card” of the shop).

%


PUSH - NOTIFICATIONS

Delivering push-notifications (Adds of events, discounts, sales. Reminders, etc.).


STATISTICS

- Moving and stopping in particular areas - The number of visitors of the shopping center- The average duration of stay of the customers- Distribution of the duration of visits - Distribution of the customers according to the spots of visits- A thermal map of the customer’s routes- The average duration of stay of the customers in the targeted areas

MOBILE APPLICATION EXPANDED FUNCTIONALITY

SKYWELL SMART TRACKINGIntelligent customer generator

MOBILE APPLICATION EXPANDED FUNCTIONALITYSKYWELL SMART TRACKING

LOYALTY PROGRAMS

Implementing the existing loyalty programs- Information about the accumulated bonuses - Using bonuses (getting benefits)- Statistics of the loyalty cards


GAMES THAT CONTAIN INNER SYSTEM CURRENCY

Applications (games) that draw users to interaction without further removing of the applications from the phone.

- One-armed bandit, farm, tower protection, etc.- Prizes for a win- Selling services in the application - Accumulating bonuses and exchanging them for benefits


QUESTS

Interactions based on the solving interesting quests that attracts users and encourage them to do some actions. Users activity results in increasing the number of visitors

- Searching for the hidden hints with GPS locations of the needed spots- Check in (GPS locations) in the targeted shops- Interaction through Push notifications


CALLS TO ACTION

Calls to action that encourage users to do something:

- Top buyer- Top visitor- Top shopper regarding the time spent in the shop center - The shopper with the largest amount of receipts- Get to the shop in 10 minutes and enjoy a 50% discount.- The most active visitor of the shopping center, etc.

INCREASEThe amount of shopping time

DETERMINEHow the advertisement tools influence on the audience distribution

NOTIFYThe shoppers of all current and future offers and sales even when they are out of the shopping center

DEFINECustomers’ paths and spots with a low rate attendance

Benefits of the shoppers management system For a SHOPPING CENTER

ADDITIONAL BENEFITThe system gives additional facts (correct information about the shoppers)

that can be used when negotiating with tenants of shopping space about the rental prices.

SIMPLIFYBrowsing around the shopping center and shops search

KEEP ABREAST OFThe current and future offers

FACILITATEThe interaction with the loyalty program

SEARCH FORDiscount and sales

Benefits of the shoppers management system FOR VISITORS

EQUIPMENT

WHERE DOES IT ALREADY WORK?

Centrum Riviera Shopping Center, Poland

PortAventura, Spain University of New South Wales, Australia

City of Adelaide, Australia

St. Olavs Hospital, Norway Frankfurt Airport, GermanySun International, Africa

WHERE DOES IT ALREADY WORK?

ACE Hardware, USAArtMall, Ukraine

Levi`s Stadium, USA Orlando International Airport, USA

In early 2016, Skywell participated in a great Recharge IT contest organized by Cisco. Over 500 IT teams were determined to win it. Skywell Smart Tracking was awarded with the second prize. Skywell was accredited to be one of the most customer-oriented ІТ integrators.

SKYWELL IS ONE OF THE WINNERS OF CISCO CONTEST

Media about this event:

Link: http://euromaidanpress.com/2016/02/22/ukrainian-startups-awarded-200000-by-cisco/#arvlbdata

http://euromaidanpress.com/2016/02/22/ukrainian-startups-awarded-200000-by-cisco/#arvlbdata



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http://www.skywell.com.ua/

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How to increase sales, traffic and attract customers for shoppers? Skywell Smart Tracking