How to Make an

Additional $5,000 a

Month on Facebook

TRANSCRIPT

With Austin Walsh

2

How to Make an Additional $5,000

a Month on Facebook

With Austin Walsh

TRANSCRIPT

Anne Cleveland: All right, so my name is Anne Cleveland.

PJ Van Hulle: And I’m PJ Van Hulle.

Anne Cleveland: And welcome to Total Niche Clarity. We want to acknowledge all of

you who are on the call because just taking this time to dedicate to your business and to

get more information and to get really clear especially about your niche is going to pay

off down the line no doubt. So I just want to give you that acknowledge, and today we

are going to talk about how to make an additional $5,000 a month on Facebook. You

are going to learn how Austin discovered his niche, and so through his successful

businesses he grew from social media while still in high school, the number one mistake

people make with Facebook, and then last of all, we are going to talk about probably

more things than this, but how to generate leads on Facebook and then turn them into

sales.

PJ Van Hulle: Wow!

Anne Cleveland: Just competition…

Austin Walsh: Wow!

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Anne Cleveland: There was something going on there.

Austin Walsh: Strange.

Anne Cleveland: Is everything okay?

Austin Walsh: We’ve got a little downtown Chicago. Hey, everyone, welcome. I’m

Austin Walsh here. I’m just walking in right now with some guys right here in my back

and having a kind of fun. But PJ and Anne, I’m really excited to be on the call. It’s

going to be a ton of information. I’m really excited to go over some strategies and ways

that we’ve built a million dollar business pretty much while in high school and college,

which is pretty cool.

Anne Cleveland: Excellent, Austin. I just want to give a little short bio and then we

will take off. So Austin is a 19-year-old entrepreneur who earns multiple six figures as a

Facebook and social media expert and he speaks all over the world while still in college

and he has supported other top speakers and entrepreneurs like Mark Victor Hansen, Bill

Walsh, Gary Goldstein, and Gary Golding to boost their presence on Facebook, and

Austin, we are so happy to have you. If you could speak really slowly, that would be

great, because it’s a little bit of a breakup, but welcome.

Austin Walsh: Well, thanks guys. Once again, like I said, I’m really, really excited to

be here. It’s going to be a really fun call, and hopefully, for those of you that are on the

call right now tuning in, I know you’ve got a ton out of this Total Niche Clarity Seminar

already, but now make sure you’ve got your pen out and paper out ready to take some

notes out of what I’m about to talk about today because totally this is my entire life and

business model.

Anne Cleveland: Excellent. So you..

PJ Van Hulle: Yeah, Austin tends to go pretty fast and furious.

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Anne Cleveland: Okay.

PJ Van Hulle: And if you’re wondering like why is there feedback on the call, Austin is

still in college. He’s just coming from class, and so he’s talking from a quiet space to

even call and we have one of the people on his team, Chris, ready to jump in if

something happens and he cuts out. So I also want to say I met Austin a few years

ago. You see, my friend Bill Walsh who is one of the top speakers in the world and

Austin is definitely a chip off the block and has created amazing success for himself in

his own right as well. We did some Facebook marketing stuff a few years ago together

and I felt really cool because I’m like, “Oh, my Facebook guy is the same guy that does

the pages for Mark Victor Hansen and Gary Goldstein and it was really fun and then at

some point, Austin is like, “I continue to do this. I’m still in school and I’m speaking and

here is how you can continue going on your own.” And he started kind of streamlining

and packaging things and making programs because he’s not going to work with people

anymore.

So anyway, he’s a good friend of mine and I really love what’s been possible through

what I’ve learned through Facebook marketing with him, and we really wanted him to be

on this summit because he’s carved out a very special niche for himself. He’s done a

really good job with that and he also helps us show how to become an expert and

position yourself as an expert in your niche through Facebook marketing and they will do

it. So Austin, I would love for you to start off. You’re still running two businesses,

right?

Austin Walsh: Yeah, we are in a few businesses now, but of course, our main business

is called iSocial Academy.

PJ Van Hulle: Right.

Austin Walsh: It’s really an online marketing company. We really focus on the info

products. So we’ve built a membership site of pretty much a thousand people paying us

$97 a month, and then we also still have another company that I call You as the Media

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Experts which really are composed of done-for-you clients. So it’s anyone who is

looking to spending anywhere from $5,000 to 25,000 a month in their social media and

marketing site portals. So we will put up your entire membership site for you and we

still do that for guys like Mark Victor Hansen and Robert Allen and some of the great

hitters in the seminar industry.

PJ Van Hulle: Cool.

Austin Walsh: And we have a few other little sites and fun businesses too, but those

are the two majors with people that we really are known for.

PJ Van Hulle: Congratulations on hitting seven figures, by the way. I hadn’t heard

that.

Austin Walsh: Yeah, it’s pretty cool. Yeah, that’s a fun one to talk about now.

PJ Van Hulle: So can you start off by talking about what is your niche and how did you

find it.

Austin Walsh: Yeah, well, when I was 12 years old, I started as a DJ actually. I

decided that the one thing that I was good at was that I knew music and I know all the

songs. I know how to cut and create those types of things. I just love doing that. So

the issue is and the challenge was for me was that I’m 12 years old and the one thing

that you don’t have, of course, is capital, so I went at this one running institution that I

know would give me capital, and of course, that was dad, and that running institution

gave me $400 and I wasn’t pretty sharp with my first company as DJ. So I started

doing this and I became very, very successful at a really young age. I mean, I had tons

of clients. I had a subscriber list by the time I was 15. Actually, I ended up selling that

company and started doing these massive dance parties at Chicago. As I get to it, the

fun part that pretty much happened was that we have about a thousand kids show up

every two to three weeks and would pay us $20 a head and so I was making about

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$10,000 a month when I was 16 years old. I pretty much had a six figure business, all

cash business at 16.

From there, I got kind of connected with the seminar industry with my dad, and I looked

at a guy named Mark Victor Hansen that I’m sure everyone on the call knows that he

wrote a little book called Chicken Soup and sold about 167 million copies. We started

running his entire Facebook fan page and getting him onto that, and to be honest, the

guy just took off. Then Gary Goldstein called me then. We were doing tons and tons

and tons of Facebook fan pages, and what happened was that I had 40 clients paying

me $500 to 5,000 a month when I’m 17 years old still in high school, and I had no time

whatsoever and I said, “You know what, forget this. I don’t like this idea. I can’t do

what I want to do when I want to do it.” And I pretty much just dropped them all and

said, “I’ll figured it out.” And I dropped all the clients except like Mark Victor and Les

Brown and a few other guys and from there, I so this whole idea for this thing called

iSocial Academy which is pretty much a massive online training site that has hundreds of

hours of content on how to do everything from Facebook, to Twitter, to LinkedIn, to

YouTube, to WordPress, to Meetup, to all these types of different social media and all

that people have questions on. I figured, “You know, well, let’s put it out there and we

will see what happens.” I got into the world of internet marketing and we are here

today now doing it.

We had our last sales was over $200,000 in sales in days, and the one coming up in

November looks like almost about a million dollars in sales in ten days or less. So we

are doing a lot of stuff with the online products as well as the info products. We are

helping tons and tons of people without them having to pay us $10- to $15,000 checks

which is really nice, and it’s been great. I mean, we have a number of customers that

talks about how they tripled their entire fan pages in three days, which is great. I

mean, I want to be clear now with our niche that we teach them to get a system and

use it because the reason that most businesses fail is because they have no systems.

When we have a system, we are pretty much okay. So we first do this, then do this,

then do this, then do this, and when you’re going to do that day in and day out, you’ll

start to see success. And if you’re not, then method is not really a system because

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systems don’t fail. Really, systems don’t actually fail. I mean, I ask this question all the

time, how many people see a McDonald’s or a Walgreens shutting down? I mean, I

can’t recall ever seeing one. On the flipside, Joe’s Pizza Shop over on 23rd Street now is

shutting down. So use a system and create that business, and pretty much we created

a system for entrepreneurs, business owners, offline marketers and online marketers to

use to boost their social media presence to start actually making money online.

Anne Cleveland: Wow, that’s incredible. Can you talk a little bit about how you do

generate leads on Facebook and really then turn those leads into sales?

Austin Walsh: Yes, so the first thing is really that there are two problems that I see in

this industry. The first problem is that people don’t know how to generate traffic. They

don’t understand how to generate it. Am I still coming okay?

Anne Cleveland: Yeah, yeah.

PJ Van Hulle: Yeah.

Austin Walsh: I heard a little feedback, but they don’t know how to generate traffic. I

mean, that’s what I think that people have no idea how do they actually get new leads.

Then the thing that happens is that people that know how to generate traffic usually

aren’t going to good at closing traffic. They don’t know actually how to close sales, and

so what we talk about is first off is you have to learn how to generate traffic. You have

to know how to close sales, but there is a thing in the middle that most people miss, and

what that is it’s actually called “building a relationship.” You see, when you generate

traffic, if you don’t build a relationship with the traffic that you’re generating, either from

this group of people and subscribers that you have, then you are never ever, ever going

to be able to close as high as you can. We found that when I was coaching for our high-

program offers in our $97 monthly program that we literally close 10% more sales than

anyone else just because we are very good at building relationships with people that we

work with.

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So you’ll notice this during the first month traffic, of course, that one of the biggest

things that you have to have with stuff is you have to have a customized fan page up.

You have to have a fan page that’s actually able to generate traffic. If you don’t have an

opt-in form or a subscriber form or some type of a Thank You page form or something

like that, then you’re never going to be able to generate leads. Now, you can do this for

Facebook and all that kind of stuff and that works, and of course, there are tons of

different ways.

Of course, there are two different types of traffic that are really big right now. There is

free traffic and there is paid traffic. Now, everyone always want me to talk about paid

traffic or free traffic first. So I think let’s talk about paid traffic first. With paid traffic,

you have two types. You have pay per click and then you have CPA, which I think are

the two really big ones or the ones that actually work today in today’s world. With pay

per click, you can go on write and target on Facebook, and pay anywhere from one cent

to 90 cents a click and get the exact kind of person that you’re looking for in your niche.

Now, here is the thing you have to watch out for and understand a lot is that if you don’t

know the lifetime value of one of your leads, you should never do any type of paid

traffic. You really have to understand what is the lifetime value of one of your

customers worth to you, or lead or an opt-in worth to you because then you can really

figure out how much can I spend on paid traffic.

Like for us, we know that every single customer that we bring at $27 is worth a $117 to

us over the next three months. Over the next six months, it’s worth another $100 to us.

So we understand that, so we know how much we can spend on paid traffic. We spend

about $10,000 a week in paid traffic, and so with that, I want you to think that you

really have to know when it comes to paid traffic, but it is really high quality traffic.

Secondly, if you want to talk about CPA traffic which is pretty much buying customers,

it’s a game that in the next two years people are going to talk to you about a lot, but I

would stay away from it unless you have a very massive budget. I mean, if you have a

budget of $20,000 or 10,000 or 5,000 to advertise with, then it’s a niche you should

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definitely look at doing. CPA stands for cost per acquisition. It’s a great model if you

really know the value of one of your customers.

So now, we will talk about free traffic, and when it comes to free traffic, you have all

these different types now. You have your Facebook, YouTube, WordPress, Twitter, all of

these types of stuff that could bring in tons and tons of free traffic, but the most

important thing that you have to figure out the system you can use. Another thing that

we’d talk about is how to do video tagging and how to put up different blog post every

day and how to set automated blog traffic for you. Just one thing, a video tagging I’ll

also mention here briefly, you can put up a video basically and then tag 50 people on

that video and then it will be posted to 50 different wall and then you’re getting

hundreds and hundreds of views without paying for nothing and driving all these back to

your subscriber’s list.

Now, I love to go in depth with tons and tons of great info. I mean, we could spend

seven hours on traffic if wanted to, but you have to understand that if you’re not

generating traffic, then you don’t have anything. I mean, you could have the best

products, the best sales letter, the best thing in the entire world, but if it’s lock away in

a dark closet that no one can get to, then what’s the point of having that message. You

have to really understand and learn how to generate traffic and that’s what we had been

really well at doing. We’ve been really good at doing tons and tons of traffic for the last

few years.

PJ Van Hulle: Now, what would you say are your very favorite ways to doing niche

marketing through Facebook specifically?

Austin Walsh: To be honest with you, I could add that since we’ve started turning

around too, I used to be a big free traffic guy, but I really do believe that paid ads are

really, really good because you can get the exact kind of customers that you’re looking

for and not pay a lot of money for it. So that’s where we are headed right now, and our

biggest lot of it is the pay per click traffic.

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Another way, of course, is affiliate marketing. I mean, if you can get other people to

promote your products, I mean, that’s pretty much the traffic. You don’t even have to

pay for it and you’re getting good quality customers that want to hear your message.

PJ Van Hulle: Yeah, but for somebody that doesn’t know how to do the paid ads on

Facebook, how do you actually do that and target your niche?

Austin Walsh: Yeah, I mean, it’s pretty simple really. You just go to the right side of

Facebook. There is a little thing that says, “Set up ad.” If search it, it’s pretty a set up

an ad or if you got an ad and page it on Facebook, then you just type in exactly what

you’re looking for. So let’s say you’re a guy that a car mechanic. But no, let’s make

this more interesting, let’s say you’re getting divorced or trying to look for people who

are getting divorced. You can literally type into Facebook, “Okay, I’m looking for 35- to

45-year-old women who have recently changed their status from married to it’s

complicated and their birthdays are coming up and this is what they look like and this

where they live and this is how much income they make.” You can type that in, see how

much it’s going to cost you for the bid and then pretty much say go and then the ad will

start going.

Anne Cleveland: And then does somebody write that ad for you?

Austin Walsh: No, the ad is really simple. It’s two lines of text and a picture.

Anne Cleveland: Oh, wow!

Austin Walsh: I do really change them more to try to align with this one subject.

Anne Cleveland: Wow!

PJ Van Hulle: Yeah, and that only shows up to those people so you’re not in danger of

paying for any leads that don’t fit all of that criteria.

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Austin Walsh: Yeah, so it’s only going to show up to the people that you’re exactly

looking for, so it’s pretty solid really.

PJ Van Hulle: Can you talk about what happened for that divorce attorney once

they’ve started running those ads?

Austin Walsh: Yeah, he starts getting tons and tons of leads. I mean, for a guy that

sits in his office, he’s trying to just kind of sitting around waiting for people to show up

or speaks with someone who calls who says he’s the guy they’ve used. Now, that’s

great, but now imagine putting an ad up on Facebook, spending, let’s say, $200 a week

driving them to a forum on the internet that has a bunch of questions that you follow

up. Let’s say you’re driving 300 to 400 clicks a week, and then from there you’re

getting 10% conversion on that form which is very, very low, by the way, I mean you’ve

now have 40 new leads which could then turn into possible 40 new customers, and if

one of those customers spend a $1,000 or 2,000 or 3,000 or 10- to 25,000 with you,

holy cow, talk about a high value per week.

Anne Cleveland: And so once you are getting these leads and then maybe can you

talk a little bit about the closing part of it?

Austin Walsh: Well, it’s not the closing part of it, it’s building relationship with people,

right?

Anne Cleveland: Yeah.

Austin Walsh: So let’s say, you’re on a high end for it, then the first thing that you do

is you call them up on the phone and you say to them when is the great time to talk,

which could mean, when is the great time to talk just about you, and then when you get

on that call, you say, “Listen, I want to make this call at 45 minutes. I’ll make it all

about you and just to tell you really important things at this call that at the end of call,

I’m going to ask you an amazing opportunity of possibly come and work with us. If not,

let’s just touch base and see if I could still help you out even more.”

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This is really depending on the part of where your business is at because for us, I mean,

we just had 2,000 customers last week. I do not call those customers all myself. We

have our own coaching team that calls these people up, but let’s say you’re just starting

in your business and you’re just starting a new niche, this should be a great way for you

to find out who your customers actually are and then close some high-end sales and

you’re building relationships with your customers which, of course, you’re going to do

bring you more customers. And the most important thing is that you forget about the

price, I don’t care if it’s for $27 or $10,000, the most important thing is what is the

worth or the value that you’re providing to these people. Because if you’re providing a

powerful value, then your price point can be whatever you want it to be.

Anne Cleveland: So…

PJ Van Hulle: Cool. So… I’m sorry, go ahead, Anne.

Anne Cleveland: So I was going to say, so what would you say is the number one

mistake that people make with Facebook?

Austin Walsh: Cool. I think the number one mistake that people make is that first

thing that wasting the opportunities of it. They don’t realize that their customers are

there and they think it’s just for play time for them and their photos and stuff like that,

which is great. Facebook is an amazing social network which I love using myself with

stuff like that, and that’s how we actually got into it, but your customer is your client.

They are already on there. You need to realize that it’s time to step your game up and

get involved with these people on a daily basis. Here is the thing, if you’re not getting

down with them, I guarantee there is one person, and that is now your competition, and

so really having the first person to touch that, especially it comes to niche marketing. I

mean, if you have a really wild, crazy different niche or you even have a smaller niche, I

mean, this is a goldmine with people like that, I mean, you’re working in. But if you

have some niches that’s kind of different, oh my golly, for me, personally, I probably

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have one of the biggest niches that’s out there in social media. I mean, talk about a

huge niche, a tribe and be a part of those people.

But the thing is that you have one of those different niche like one of our latest clients is

actually a girl from Australia who runs… I don’t know, I think it’s weird. You guys might

think it’s weird, it’s a cat grooming business. It’s like cat walking, cat babysitting

service, and like they paint their nails and do makeup. I don’t know, but it’s out there,

but literally, she started to totally just crush it on Facebook. She started her fan page

last week. She now has like 600 fans in the first week and a half. She is doing some

paid ads, and for someone that has one or two clients, she went from one or two clients

to 600 new leads, that’s a big leap in her business but not spending a whole lot of

money.

PJ Van Hulle: Yeah, that’s fantastic. One of my favorite things that you talk about,

because we are still talking a bunch of events to get at this point. So we are getting

more familiar with your presentations.

Austin Walsh: Okay.

PJ Van Hulle: One thing I love what you talked about is when you just said you’re all

my Facebook crazy thing and like finding different groups in different parts of the world

and posting on them and building your list internationally literally overnight, would you

be willing to share that story in like how you did that and how people can replicate that

process?

Austin Walsh: Yeah, so what we did actually is I was a big believer in kind of the use,

and I’m not sure if Chris is on the call, because with Chris, I talked a few seconds here

and he also believed…

Chris Stark: Yeah, I’m still on.

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Austin Walsh: Okay, cool. I’ll ding you in a second. I’m a big believer in like the

youth and everything, and so one of the things that I decided to do is that I decided to

hold this like youth camp pretty much over summer for pretty much my friends. They

weren’t all my friends, a lot of people that I knew in high school, and pretty much the

criteria was that the kids were going through some crap of parents getting divorced,

they couldn’t afford stuff, they are working two jobs and these kids just need to haul

ass, to be honest. I’m sorry with the language, but they are just going, and they still

couldn’t get anywhere anymore because they are in college, they are in high school. I

know one girl had to drop out of high school because she couldn’t afford it anymore. It’s

just ridiculous, and so I decided that I was going to create this camp over summer. It’s

going to be three months, and instead of the normal job where we worked 9 to 5, we

were going to work from 9 to 5 too, but we are going to start at 9 o’clock at night and

we go out at 5 o’clock in the morning, and we call them “hacking time.” So we were

pretty much hacking, but we weren’t hacking, but we call that hacking all night.

So we started doing this entire thing and what happened basically was we are sitting up

at 3 o’clock in the morning, and I’m like, “Well, we are putting these videos and stuff,

but there is no traffic coming in.” Of course, we were 18-year-olds not very fun people,

of course. So we were putting these things up and there is no traffic coming because we

are posting in America because most people aren’t up in America, and so we said, “Hey,

wait a second. Everyone is waking up on Australia and London or it’s different times of

the world and we forgot about this, of course, global economy.” We basically start

posting in Australia. We started posting in London. We were posting on China. We

started getting international customers in a very quick way and a very quick spot, and I

checked about a month ago, our matches now goes up to 55 countries every single day.

These trends that we used is pretty simple. Well, basically, you go to this thing that God

created on the 8th day, it’s called Google, and you go to Google.com and you click in the

little search box there, and what you want to type into that is the industry that you’re

looking for. I’m going to slow down right now. So you type in the industry that you’re

looking with a plus sign and then the country that you’re looking for then a plus sign and

then you type in Facebook fan page. Okay, so let me just put this into perspective.

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Let’s say we are looking for personal development plus Australia plus Facebook fan

page. Now what happens is that the top ten Facebook fan pages in that country for that

industry then show up and basically you can just go on the page a leave a little minute

and a half video and put a link to your site to where we are trying to go. I didn’t say

this stuff is going to be easy, but it can be a generic with you too. You can do it either

way. You could create new videos or new shared videos and you post them to

Facebook. Make sure you do a compliment and now what happens is that people will

see that video and then the link-back back to you, and you’re getting traffic from

international. So Chris, please help me get this thing tucked here and kind of explain

how this all happen in kind of your quick story. If you want to just take two minutes to

explain what happened to you and how this is working with and kind of what’s going on

your life.

Chris Stark: Okay. Yeah, totally. Okay, so my name is Chris Stark. I’m head of

product development for iSocial Academy. I actually run the done-for-you program

where I actually take the hassle out of people having to do everything themselves and I

would just do it for them, but how I started is I actually met Austin five years ago, and

it’s funny, I know he told you guys about the whole party and like a thousand kids show

up and he made thousands and thousands of dollars. I remember that, and it was really

funny because when I had met Austin, it was actually freshman year after a dance and I

remember coming, and the first thing I was wondering is, “Okay, where is the after

party?” So I was looking at my date, she looks at me, we see a car pull up in front of us

and we see all of our friends hop in, so I’m like, “All right, I see all my friends there,

then it’s totally safe. I should totally get in this car and go to this party.”

So we actually hopped in this car and I remember this kid closing with that hatch and I

remember asking all my buddies in front of me saying, “Hey, do you know where we are

going?” Austin is actually in the back seat, he answered me and he’s like, “Hey, I’m

Austin Walsh. This is my party.” He’s like, “It’s nice to meet you.” And I was like,

“My name is Chris Stark. I like to party. I think we are going to be good friends.” So

fast forward now, here we are. Both on the same palace.

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Austin Walsh: Hey, whoa, one second. We are still partying a lot.

Chris Stark: Yeah, we study hard, party harder, or the other way around. But yeah,

that’s really funny because I was actually one of those kids from the Hexham, so I’ve

been there with Austin since the beginning and my story was I was actually really in

debt for just a lot of personal reasons. I was working three jobs in minimum wage.

With one of my jobs, I was a toner cartridge technician, so that was as fun as it sounds.

Pretty much what I did was I fix toner cartridges for big industrial laser printers, so like

those school printers or office printers. What I would do there is like clean them and/or

manufacture them. Well, I was getting paid like 7.25 an hour and I remember

specifically a couple of times that my check was actually shorter than they were

supposed to be, and when I approached my boss about it, he wouldn’t show me my time

cards when I was punched in. So I was really starting to realize, I can set the value of

my own time and my value is priceless, and really working with Austin has taught me

that because I didn’t know anything about affiliate marketing. I didn’t know what

guerilla marketing is. Now, I speak on guerilla marketing.

Now, for those of you guys who don’t know what guerilla marketing is, it’s achieving

conventional goals using unconventional means. So when I say that, that’s actually

doing…

Austin Walsh: That’s actually being very fancy.

Chris Stark: Yeah, fancy, you’re right. That’s actually you thinking of creative and

consistent ways to market your business that not a lot of people want to think of. I

mean, one way that I did it that was really no cost to me is I’m an affiliate of iSocial

Academy. I print out a bunch of affiliate fliers, about like ten new sheets. I cut them all

up. One is for Starbucks because Austin always says, “If you don’t have traffic, you

have nothing.” I apply it to the real world. Where are the places with the most traffic

where people have money? I’m trying to target people that have the technology

because I was actually putting these QR code down there and the QR codes are the little

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bar codes that you scan. They are actually really good in actually getting people into

your website or your affiliate links and this is all no cost to me.

So I went to my school, no cost to me. I printed a bunch of sheets, probably like 300

sheets. I went and bought a paper cutter. I cut out like 4- or 5,000 of these things and

then I went to Starbucks and then by the napkins, I just walk in. I took a napkin, I put

like a stack of 20 down and then I leave. I was able to track my affiliate sales and

actually see that I was making a couple of hundred dollars a week and then from there I

was actually…

One point I went to this author convention, and this is where I got really creative with

guerilla marketing, and this kind of goes back to a story. I don’t know if you guy have

heard how Red Bull got big. They were actually having a bunch of promoters. I know

Austin has this story a little bit better, but they had a bunch of promoters going through

clubs. I’m not sure exactly where it was. Austin, do you know where that was?

Austin Walsh: Sure, go ahead, it’s Chicago, I’m sure.

Chris Stark: Oh, it was in Chicago, and they had all these promoters going and leaving

empty Red Bull cans on the floors of these clubs. Actually, when the club owners were

sweeping up, they are finding these cans saying, “Wow, this is hot. People are sneaking

this in. We have to sell it.” That’s how Red Bull actually started doing their own form of

guerilla marketing to get ahead. So by me going to Starbucks and leaving all these

fliers, I was seeing that I was going more traffic. I was able to see my clicks. I was

able to see that, “Well, people are actually picking this stuff up. I’m putting it in real life

traffic in real life places that people spend all their time.”

Yeah, recently like I said, I went to this author convention and something I did, this is a

little bit of a split testing. That’s what Austin always teaches is to split test everything.

Well, I was working around, I was putting stack to maybe like ten down on tables with

every like 15 feet or so. Well, I know if no one is picking these up and I’m just like,

“Okay, maybe it doesn’t look that appealing to pick up. Maybe it needs to look like there

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is only a couple of left.” Do you know what I mean? Make it seem like there is a rush to

get these. So I started going around. I picked up most of them. Now, I’m spreading

out with groups of three, and every few feet I was walking, I acted excited and I picked

up one of the QR things and I put it in my pocket. As I turned around, I saw to see that

other people are picking these up because they saw me look at it. Then I walked ten

feet, I put it down at a different pile. I went to a different pile and did the same thing. I

actually got a bunch of people to look at this. I went home and checked my stats. I

actually made $500 through iSocial Academy as an affiliate.

Anne Cleveland: Wow!

Chris Stark: Yeah, there are so many basic ways, and I could really just say that,

yeah, I really did learn the value of my time and how to actually just think of these

creative ways to market because some people are just like, “Oh, I don’t want to listen to

a 19-year-old speak about internet marketing or Facebook.” People are like, “I don’t

understand Facebook.” But the thing you have to realize is this is really our time and we

use it every day not to even interact in a marketing basis. I mean, how many kids do

you know that are just kind of putting on Facebook on their phones. I mean, adults

even too.

Constantly, Facebook is on the ad. Constantly, it’s at school. I know if I walk around in

the school, I will see more kids on Facebook than I’ll see them on their home studying.

So my school, my school is actually going to pay me to do their custom Facebook fan

page to have the homework and live feed into the fan page. So now students who are

on Facebook can go over – I go to Robert Morris University – they are going to go to the

Robert Morris fan page and from there, they are going to be able to check their

homework. They are going to be able to use Google inside of Facebook and search their

homework and they are going to be able to hand stuff in and check all their grades.

So it’s really just realizing that Facebook is where everything is going and Facebook is

where everything is leading, and social media is huge, and there are 700 million active

users on Facebook. So when I say active, I mean, in the last 30 days, these people

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have all logged into their accounts for an average of an hour. If you’re a business owner

and you’re not taking advantage of this, then you’re definitely going to be one step

behind in the game, and if you guys are realizing this, even if you’re just doing some

basic stuff, just really even basic that you can do to drive some free organic traffic, and

one other thing that Austin talked about was video tagging or another thing that we also

teach is backlinking.

So one more tip I’m going to leave you guys and I’ll get off and you guys could get back

to the call is this is actually one free tip for you guys to help you generate some more

traffic from your videos. So there was actually a recent study. I actually saw this a

couple of weeks ago that if you drive people to a video before they see anything else,

there is actually a 22% more likely chances they are going to convert. So the cool thing

about this is that if you guys sort of make a good video where you provide value

towards your fans, and this would really be your main thing is that if you will just make

a video that says like, “Hey, this is who I am. This is about you. Won’t you check out

this video. I want to give you guys these five awesome internet marketing tips to help

you generate thousands of leads using social media.” It doesn’t have to be extravagant,

but you just obviously tailor it towards your niche.

The cool thing about this is that by you posting these videos everywhere, if you use a

proper syntax or by simply copying and pasting the URL of you fan page and your

website in the description of the video when you upload the video, it becomes a clickable

link and then it will actually link back to your website. So if I go and I use my personal

account, Chris Stark, to go post on Austin Walsh’s fan page, and it’s a video of me

saying, “Hey guys, I’m providing some awesome value for my fans today, won’t you go

and check out some more videos on my website.” Well, all the videos will link to my

website which is then the next step for people to actually go and get the traffic.

The way that I really discovered is there were so many times that I’m on YouTube and I

know that the average user on YouTube looks at more like a hundred hours a month. I

guess it’s something like that, and YouTube is actually one of the number one places you

get like your edge because a lot of people are watching videos and they are pretty much

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no commercials that come up, but how many times have you seen videos with like

10,000 to a million views, but then you look below the video and there is no description,

no information, nothing. So what if that was a sales video, and what if I want to buy

them? What if a million people wanted to buy this and there is nowhere for you to go?

And people, you have to realize are lazy, so if you just copy and paste the link and

provide them a description, it’s literally taking them by the hand and showing them that

next step.

If you’ve got them to a Facebook fan page, what you are able to do is you actually able

to then set up line an opt-in box so you’re actually using your AWeber or Constant

Contact or Infusionsoft to then actually building email database out of Facebook. That’s

really what it’s about. That Facebook is really meant for driving traffic, so the best thing

you try to do is drive the traffic to the pages or the opt-in pages where you’re actually

going to obtain leads after they get to see a video.

Because like Austin says, he had said it earlier, you really just want to build a

relationship with these people and if there is one thing you should actually think about

as business owners is every day before you go to sleep, you think, “How can I provide

more value towards my fans and my customers tomorrow?” Because if you just go on

your Facebook fan page and you are really just giving good content and good tips every

week, so let’s say, I was like a nutritionist and I set up a Facebook fan page, I could

actually go to Google, look up a hundred nutrition tips. This will only take me 30

seconds, then I could over to a site called HootSuite.com, and this site actually lets you

automate your Facebook and your Twitter post. So not only you guys can go in, and like

I said, as you got that list, you can literally copy and paste a whole month to even

through a year or four months ahead of time of just good pure content where it’s going

to take that much less time off your schedule so you don’t have to chuck it. All you

have to do is just keep it up to date, so if people comment or reply on it, you just got to

keep it active to start an active community or to build an active discussion.

Austin Walsh: PJ, you thought I talk fast, huh?

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Chris Stark: Yeah.

PJ Van Hulle: Say that again.

Chris Stark: We are fast talkers.

PJ Van Hulle: Yeah, it’s true.

Austin Walsh: I said, PJ, you thought I…

Anne Cleveland: I know.

Austin Walsh: I said you thought I talk fast.

PJ Van Hulle: Yes.

Chris Stark: Sorry, guys. I hope I’m not talking fast.

Austin Walsh: I love it, Chris.

PJ Van Hulle: It was straight, and I appreciate the very specific tips that you have in

terms of HootSuite.com and copying and pasting the link and putting them in the

description. That’s so smart and I think a lot of people miss that one little step that

could be getting them a lot more traffic, and you had mentioned backlinking. Can you

talk about like what that is, and how to do it?

Chris Stark: Okay, yeah. Pretty what I said was the videos and descriptions, so if

you’re to set up a Facebook fan page where you actually have a good call to action, and

this could be really something that’s no cost to you. So for example, let’s say you’re an

author and you’re trying to think of a free gift so what’s something you already have

done that can then be used as an upsell. So what you could do is you say, “Enter your

name and email to get the first two pages of my book for free.” So they enter your

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name and email, you obtain it for your list then they actually just could take in to a page

where they get the first two pages and then at the very under that, you will actually

have a link to where they could the book.

So once again, it’s really just setting up these sales funnels so that by you posting

videos because people are more likely to watch videos. I mean, how many times have

you guys scrolled down on like a Facebook, your personal account or fan page, and you

actually just stopped because you’ve noticed either a picture icon or a video. It’s more

attractive to the eyes, so even subconsciously, if you were to scroll really fast from the

top of the page to the bottom of the page, you’re going to actually pay more attention to

the pictures and videos because that’s actually something that you could actually see.

So yeah, once again, it’s really just providing value, and let’s say you made ten separate

videos and they are all providing your top ten tips for whatever it is in your niche that

you want to help people on. All you have to do is in the description. You could say,

“Learn more about me at my blog,” then you would copy the full URL, and once again I

was talking about the syntax or the code. That’s really just in nerd talk because I’m

actually a Computer Science Major. It’s actually Forensic Computer Science, so yeah,

the syntax is http://www., and so in short terms, that just the beginning of the website

so you would actually just make sure that you include that when you would copy

someone’s URL.

If you would say, “Learn more about me at my blog. Check out more of the products in

our website,” and you post that link, then you could say, “Get a free gift on the

Facebook fan page. So then you are guiding traffic to the Facebook fan page where you

could actually be really active. If you integrate your Twitter to your fan page, anytime

that you tweet, once again this is automation so it saves you time, it will instantly

update on your fan page for you. Anytime that you update your blog, it will instantly

update on your fan page you. So there is just a lot of really simple things that people

can do that would save them really hours and hours of time, and it’s just a really useful

tool to use a Facebook fan page and also you get people either on a webinar to see your

products or to just build an email list.

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Austin Walsh: I tell everyone, PJ, that I am not that smart as far as with my team.

Chris Stark: Yeah.

Anne Cleveland: I’m wondering…

Chris Stark: Team is together.

Anne Cleveland: Oh, go ahead. Thank you.

Chris Stark: I’m going to say, team is together, everyone achieves more, so that’s

about that.

Anne Cleveland: Definitely.

Chris Stark: Yeah.

Anne Cleveland: Well, like I said before, you guys are providing some incredible tips

and just sort of view into this world that some people are familiar with and then there

are some people who are out there trying to create niches but aren’t so savvy in terms

of this whole world. Do you have any tips to give for people who are more at the

beginning stages of getting involved in Facebook and Twitter and all that?

Austin Walsh: One of the things that I would definitely say they do is that we have

some very, very, very low end products that I would definitely recommend them having.

I mean, now, this stuff, I mean, these things that we are talking about with everyone on

the call, you have to understand, this is a trillion dollar movement really, and so if you

want to be a part of that, you have to understand the basic principle, and that really

means that you have to start investing yourself on a couple of stuff. So we actually just

created a really, really cool training that will talk about this. It’s about 30 hours pretty

much with me and it will cost a hundred dollars. I mean, I know I’m a very big believer,

and you can ask PJ that I sell a lot of high priced fun items and I sell 5- or 10- or 15- or

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$25,000. But every once in a while, I go into my G-star class and work on creating stuff

specifically for everyone, and we’ve created a pretty cool product at $700, and it’s

someone is at basic things that I would say that are really simple, it’s just get involved.

Get on this stuff. Start using it. If you don’t understand it, that’s too bad. I don’t

understand why I’m going to college, but I’m still going there. There are some things in

life that you just have to do and if you’re looking at it and you actually are serious and

maybe you’re not, but I don’t know. There are some people who call who you think they

are serious but really not. But I mean, if you’re really serious about taking your

business and your life to the next level, this is the thing that you can’t just not do. It’s

you have to do it. Because let me tell you, all people have ways for marketing.

Everyone is used to radio, TV, billboard, it’s all dying very, very quickly because of the

social media trend.

So if you’re not going to involved with me, I love to say that. A lot of people like to

breathe and some people like success, so if you are really serious about breathing so

much and more focused on your success in your business and what the next 50 or 60 or

70 years look like for you in your legacy, then this is something that you really can

afford to not do. So get involved, jump in the opportunity with this kind of stuff, and

then the biggest thing is find a system, and I don’t even care if it’s not our system.

Listen, I’ve had plenty people that they would tell me, “Listen, my system didn’t work

for them.” That’s fine, but you have to find something. You can’t just wake up in the

morning and tell yourself, “Okay, I’m going to succeed today.” It doesn’t work like

that. You have to have, “Okay, A, B, C, D.”

Like for me, this is my day. I woke up this morning. I recorded a different webinar with

my recent class. I did class for a few hours. I hopped out of class. I went on for a call

now for someone that do actually world ventures. I did a big number and said things

with them. I went into a class. I did a Chemistry test. I went out of class. I hopped on

a phone call here. Incidentally, I have a call after this and then from there, I’m picking

up a girl. We are going to dinner. After that, I have a basketball game at 8 to 11

o’clock, and then tonight, I’m filming videos. But when you know that your day is

25

structured like that and you have a same on your plate every single day, that’s going to

affect your success. Forget about this.

Waking up in the morning and then I had this idea that I should make everything

happen, I’ve tried to steer, and PJ, let me know if you tried this before. I tried this a

few months ago. I sat down and I got into Zen and I started meditating and I then

started to imagine that money was going to flow into my account, and I did it for three

days and I didn’t make a single dollar. I was so confused. But then I actually got off

my ass and started working with my systems. It’s amazing what can happen when you

start doing that, and there is no excuse with that. If the guy like quits or someone that

we worked with can take what the simple stuff that we can teach, the simple stuff that

we know, and turn it into a $100,000 a year business, I think anyone can do it. Oh

Jesus.

PJ Van Hulle: Yeah, also too with something that you highlighted on that people might

not have picked on is that it’s really never too early to just start building relationship

with people. So even if you’re not a hundred percent clear on your niche or what you’re

offering is and you don’t have your opt-in page up, you can still set up a Facebook fan

page in minutes. It’s basically just click “Create page” and upload a photo and there

you go. That’s like practically it.

Austin Walsh: Yeah.

PJ Van Hulle: And you can still start building relationship with people and providing

value and commenting and sharing yourself, and it’s never too early to do that. So I

just want to kind of point that out, and then I want to ask you about how to turn your

Facebook page into an opt-in page, but before I do that, I know you’ve been birthing

this new program that you mentioned. Can you just take a minute to tell people about

that now and what it is and how to get it?

Austin Walsh: Yeah. So we actually launched this program last week, and it’s only

available now to a few certain people, but what it is actually, I did a seminar back in

26

April here in Chicago. It was a night that cost a $1,000 to come. We have about a

hundred people. PJ actually was one of the speakers there. We gave PJ the product and

we created this entire seminar pretty much on how do you build a six figure business in

a year flat, and so we recorded the entire thing, so that’s one part of that. It’s pretty

much 30 hours of pure content. No sales whatsoever, which is learning, how do you

build pretty much an empire in a very quick way. So one of the things that, I mean, I

don’t know if you guys realizes, but I’ve gone from 16- to 19-years-old and have

grossed over $2 million before I turn 20 years old. I mean, we understand how do you

build massively in a very quick in months’ time. So we teach you how to do that, and

it’s not a get rich quick. It’s just work your ass off a lot and start to get rich.

On top of that, we’ve created some other stuff inside of there. We have a 126 PLR e-

books. So those are private label right e-books that you can actually pay and pretty

much become an instantaneous author so you have more credibility, and then we also

have a product called List Building Mania which we threw in there as well which literally

is how do you actually build a list of like 2,000 people in two weeks’ flat spending less

than $200, so 2-2-2 pretty much, and so we show you how to do that one as well so you

can build a list. I mean, that’s totally ridiculous.

Now, if you actually want the entire program, it’s $67. I mean, it’s freaking unreal.

Actually, it was fun because we had all these reviews later on. We had hundreds of

comments on the blog post. The only negative review that I’ve got on the product was

that I charged too less for it, that I should have charged $2,000 for it, and so I kind of

upset about it and so I thought about that previously, I should have charged $2,000 for

it. But you can actually go on, now we might charge $2,000 for it later on. I was

thinking about doing that in November, but you can go actually right now to

BudURL.com/pjspecial, and you can actually grab that. It had all these prices for the

product and all the stuff, and you can actually go there and grab the product if you

want. I mean, for $67, I really don’t believe that, man. I don’t think that you can afford

not to. You can afford to afford this. I mean, this system that you have to have if

you’re really serious with your business.

27

Hey, listen, if you’re not serious about your business, then you are just like getting

uninspired on hearing some of the fun stuff that we are talking about, I want to spread

the lesson. Spend the message and have some fun. As long as you are happy and

satisfied with life, then is something that you probably don’t need. But if you’re looking

that it would take your ass into overdrive and get going and start working it and push,

push, push, push and you’re looking for someone to help push you, this is definitely

become that. It will help automate it

PJ Van Hulle: Cool. Thanks, Austin, it looks cool. So then I just have to say that like

of the Facebook marketing stuff that’s out there, Austin has the most comprehensive for

the best price. It’s like I was looking to getting a custom fan page done and I was

looking at spending now from $1,100 to 1,500 and with Austin’s program, I was able to

get it done for $27 and that’s fantastic. That’s how I built my list. So Austin, I would

love you to talk about like how do you turn your Facebook fan page into an opt-in page

where even right there on the fan page, people can enter their name and email and go

onto your email list.

Austin Walsh: Yeah, it’s really just a software code that we created that for those of

you that actually grab the program, it’s actually some bucks, but then we will throw that

in for you. But it’s a software code that create things as your opt-in page or it creates

things as your landing page pretty much on Facebook like in five minute flat, and you

can kind of plug and play your videos and your pictures in there, and pretty much those

code are linked up to your AWeber, your iContact or whatever mail service you have

basically so that you can start generating leads and customers pretty much immediately.

And it’s got some fancy tips and tricks. You can add as a cart button and draw out

prospects to your e-books. It’s absolutely pretty cool. It only takes like 15 minutes to

do it. It’s pretty quick setup.

PJ Van Hulle: Okay, yeah, and it’s ready to go. It takes 15 minutes if you’re savvy

and you don’t want to like tweak anything from the template.

Austin Walsh: Yeah, I know. Yeah. No, no.

28

PJ Van Hulle: But if you want to change it around a little bit, but then it took me about

an hour and a half and I’m not like a web guru.

Austin Walsh: Yeah, yeah, I mean so…

PJ Van Hulle: Yeah.

Austin Walsh: Yeah, so if you want to get more fancy, then it will definitely take a

little bit longer. I’ve used that a hundred little things and sometimes you’d realize that

ugly can actually make a lot of our money than really hot. It sounds really weird, but

believe it or not, simple, simple sales and strong but really simple works. Just a word to

the wise in a marketing level that you don’t have to have the prettiest, fanciest graphics,

you just have to have a good message with some decent copy and it goes a long way.

PJ Van Hulle: Wow, cool. Would you say that’s the same too for videos like doing

things just with your regular camera or your Flip camera or your web camera versus like

professional videos that people actually like those are?

Austin Walsh: Yeah, it’s funny because I have some friends in San Francisco, Justin

Kane, and they are the guys that are constantly building the craziest, high-tech,

beautiful yadda, yadda videos, and here is me who I’m recording stuff on my MacBook

Pro like it’s so basic and stuff, and like I said, either way works. It depends on what

you’re doing. It depends on your brand, but you can keep it simple. People relate to

that. People understand that. Not everyone has a $5,000- or $10,000-studio. Shooting

a video on your camcorder or your camera or whatever, that works perfectly as long as

you’re getting your message across.

Anne Cleveland: Do you have any…

PJ Van Hulle: Yeah.

29

Anne Cleveland: I mean, the calls is about to come to a close. Do you have any

advice for people in terms of niches that you’ve seen being super profitable or any

advice along those lines?

Austin Walsh: Yeah, right now it’s really hot with Twilight. We are seeing that Twilight

apps right now. Also, we have a fan page for that, it’s totally French with me. We have

250,000 fans on that page and we’ve spent less than $4,000 holding them together. So

you can imagine the numbers owing from that. It’s about $800 in stocks at every single

day, so it’s actually pretty crazy numbers really if you think about it for doing nothing,

and then the other stuff that’s really working for me now is really weird niches like the

dog walking and the cat. I mean, those stuff is really out there. You can get really,

really huge traffic, and really, really, really cheap traffic and heavy targeted traffic. But

really there are those that really watch video games. Anything in video game niches,

it’s totally a killer and works really, really well, and so I would check some of that kind of

stuff out to.

Anne Cleveland: Great, thank you.

PJ Van Hulle: Austin, how do you monetize twilight? Like that has nothing to do with

your iSocial business.

Austin Walsh: Oh yeah, not at all. Well, like I said, we are not just info product

sellers, we are marketers, and so we actually set up a Twilight fan page to build traffic

juice for Twilight fans and then after that, we send them offers every single day like

getting Twilight one-day passes and new Twilight offers, Twilight magazines and Twilight

posters. They pretty think it’s really official themselves. We also have a thing on there

where they can jump into a raffle and with that raffle, we have one lucky winner with

like a tee shirt that’s sometimes we do more stuff that’s cool with that, but mostly it’s

really simple stuff that we will have hundreds and hundreds of people jumping into that

raffle and then profit with them later.

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PJ Van Hulle: And so you’re making money from selling them stuff through affiliate

links?

Austin Walsh: No, we are selling them off Facebook, but yeah, with other people’s

Twilight stuff pretty much. .

PJ Van Hulle: Okay, so just selling other people’s Twilight-related stuff.

Austin Walsh: Yeah, you’ve got it. Yeah. On these feeds, I don’t even do anything

with it. I just sit there and let it run. It’s an automated feed that I kind of just pops in

an offer every like 10 to 15 minutes. It’s really crazy really. But it’s works and I mean,

I never would have thought about it a year ago, but Twilight is awesome.

PJ Van Hulle: And what do you use to auto-feed it?

Austin Walsh: We use Ping.fm and with an RSS feed attached to it.

PJ Van Hulle: Cool.

Austin Walsh: Yeah, I know I sound like a nerd. I don’t understand really kind of that

stuff, but yes, it works cool.

PJ Van Hulle: Well, Ping.fm is still a good integration tool even for other stuff as like

HootSuite because if you want to like put content out to multiple sites.

Austin Walsh: Yes, it’s awesome. Yeah, it’s awesome really. I would recommend it to

anyone who want to use it like small business who is just starting. It’s a great tool.

PJ Van Hulle: You’re such a party. Is there anything that you wish we had asked that

we didn’t think too, or anything that you really wanted to share when you were thinking

about this call that you haven’t had a chance to?

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Austin Walsh: I think we’ve got them. We pretty much went over everything. How

would you say it? The biggest thing is, guys, that everyone talks right now about the

hard times and the economy is rough, and yadda, it’s all bull crap. Listen, you know

what, go out there, keep your head up. Keep working hard. You’re going to lose

money. You’re going to make money, but at the end of the day is that if you can learn

to provide a value to other people and work hard and sleep less. I love what John

Assaraf says when I spent my time with him, he said, “If you do what no one else can

do, you’ll live the rest of your entire life like a king.” So go and do that. I mean, try it

out and trust me. This stuff really paid off for me. I’ve lived a crazy two years and I’ve

gotten to the point now that I can sleep whenever I want and I still drive around with

nice cars and live in a beautiful penthouse in downtown Chicago, and listen, if you do

that and work hard and you’ll walk in heaven for the rest of your time.

Anne Cleveland: Great.

Austin Walsh: PJ knows I don’t mess around.

PJ Van Hulle: Yeah. Cool, Austin and Chris, I appreciate you making time to do this

call in the middle of class and everything else, and I really appreciate all the tips that

you gave that the people can use right away from the video tagging, the HootSuite, the

backlinks and all that stuff is fantastic. So thank you, thank you, thank you.

Austin Walsh: Yeah, no problem.

PJ Van Hulle: Have fun with the rest of your classes and dinners and interviews and

everything, and we will talk soon.

Chris Stark: All right, thank you guys. I appreciate it.

Anne Cleveland: Bye-bye. Thank you so much.

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Austin Walsh: Thank you so much, PJ and Anne, and thank you so much for the call.

I really appreciate it. We will talk soon, okay?

Anne Cleveland: All right.

Austin Walsh: Bye everyone.

Anne Cleveland: Bye.

End of Audio