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How to Make Europe Read Again
Speakers:Ulrika Caperius, Senior Editor and Project Manager, Bonnier Carlsen
Marcin Skrabka, Owner, goodbooks.pl
Moderator:Dr Joerg F. Maas, CEO Stiftung Lesen and Chairman EURead
26.03.2018 www.euread.com 1
30%decrease of low skilled jobs until 2020
1 in 5EU 15-year-olds has poor reading skills12,8 %
of EU students drop out of school
Source: EU High Level Group of Experts on Literacy Final Report September 2012
The Situation in Europe:
73Mio. European adults lack of literary skills
Antonio Tajani supports EURead:
26.03.2018 www.euread.com 3
Antonio Tajani, President of the European Parliament
"[...] The ability to read significantly influences education, integration and income of all citizens in Europe and in the worId. In order to address this problem, we need to promote literacy in Europe, and familiarize all age groups with reading.
This is why I appreciate the various national initiatives as well as the European network EURead, which aim at getting people in Europe enthusiastic about reading."
EURead: 19 members in 16 countries
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• Austria• Belgium • Bulgaria• Czech Republic• Denmark• Finland• Germany• Hungary• Italy• Norway• Poland• Portugal• Switzerland• The Netherlands• Turkey• United Kingdom
About EURead
“Culture, science and education are unthinkable
in the absence of reading”
EURead…
• Fosters the exchange with other organisations in- and outside of Europe
• to strengthen national and international programmes
• to exchange knowledge and to develop new strategies in reading promotion
• to raise awareness on reading and literacy in Europe
• Helps mobilising political and financial support for reading and literacy programmes and campaigns
…to create a world of engaged readers.
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Public vs. Private? Models of Funding for Reading and Literacy in Europe
October 17-19 2018, Scotland House, Brussels
Representatives from the European Parliament and the European Commission will be among the participants.
Everybody is welcome to join! Please contact [email protected]
26.03.2018 www.euread.com 6
EURead Annual General Assembly
How to Make Europe Read Again
Speakers:Ulrika Caperius, Senior editor and project manager, Bonnier Carlsen
Marcin Skrabka, Owner, goodbooks.pl
Moderator:Dr Joerg F. Maas, CEO Stiftung Lesen and Chairman EURead
26.03.2018 www.euread.com 7
A Book is a Game is a Film
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o Andrzej Sapkowski’s fantasy series of short stories and novels about the witcher Geralt of Rivia
o first published in the mid 80s, gaining in popularity ever since
o books have been adapted into a movie, a television series, video game, graphic novel series, LARP, musical
o the series of novels is known as the Witcher Saga
The Witcher a book
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source: emag.pl
o The Witcher (2009)The Witcher 2: Assassins of Kings(2011) The Witcher 3: Wild Hunt (2015)
o sold more than 25 million copies worldwide
o over 800 industry awards
o International book sales increased –gamers want to dive into the Witcher’sworld so they start reading
The Witcher a video game
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source: CD Project RED press release
Reinventing reading engagement
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gamifying literature on smartphonesby goodbooks.pl feat. ActionTrack software by taz.fi
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From PokemonGo to HerculesGOcreative reading
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From PokemonGo to HerculesGOcreating alternative story
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From PokemonGo to HerculesGOvisual coding PoekomGO-like-game
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To know more please visit goodbooks.pl
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From PokemonGo to HerculesGOdownloading game
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From PokemonGo to HerculesGOchecking app & reading/playing
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Public vs. Private? Models of Funding for Reading and Literacy in Europe
October 17-19 2018, Scotland House, Brussels
Representatives from the European Parliament and the European Commission will be among the participants.
Everybody is welcome to join! Please contact [email protected]
26.03.2018 www.euread.com 22
EURead Annual General Assembly
