4/23/2018

1

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

How to make Food Fraud stickLearnings of implementing a FFVA across Coca-Cola European Partners

using the Enterprise Risk management Model

Debbie Bootsveld

Food Summit April 16th -18th 2018

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

4/23/2018

2

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

Me

4/23/2018

3

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

Coca-Cola European Partners

CCEP - We are the business behind the bottle

300million consumers

2.5 billionunit cases

sold annually

13countries

24,500employees

90%of products made locally

ListedEuronext Amsterdam,

Euronext London, NYSE,

Spanish Stock Exchanges

€11 billionnet sales

6,200sales force

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

The Coca-Cola Company

B2B customerfocus

13countries

24,500employees

Bottling and

distribution, customer

marketing, market

execution and

innovation

130,600employees

200countries worldwide

Consumerfocus

Brand ownership,

product development

and innovation,

brand marketing

and advertising

4/23/2018

4

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

Integrating Food Fraud in the business risk assessment

How to make it relevant for the business leaders

Moving it forward

Keeping it alive

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

How to make it relevant for the business leaders

ERM

Procurement

Brand protection

QAFinance

Security

The framework requires that

organizations examine their complete portfolio of risks, consider how those individual risks interrelate, and that management develops an

appropriate risk mitigation approach to address these risks in a manner that is consistent with their long term

strategy and overall risk appetite.

4/23/2018

5

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

How to make it relevant for the business leaders

ERM

Procurement

Brand protection

QAFinance

Security

Enterprise risk management

1.Strategic

2.Operational

3.Financial

4.Compliance

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

Enterprise Risk Management FrameworkIntegrated framework to identify, assess & manage enterprise risks

Governance & OversightGovernance & Oversight

Communication &Training &ToolCommunication &Training &Tool

Re

po

rtin

g

Re

po

rtin

g

Ris

k P

rofi

le &

Ap

pe

tite

Ris

k P

rofi

le &

Ap

pe

tite

Internal lossesand issues

Internal lossesand issues

External incidentsExternal incidents

Key IndicatorsKey Indicators

Scenario AnalysisScenario Analysis

Risk Assessments

Horizon Scanning

Bottom-up

Functional IMO/BTO

IB DE FRGB

Top Down (ERA)

NEBU

ERM Value PropositionThe integrated ERM framework provides a holistic view on the entire risk landscape at CCEP. It generates synergies by sharing best practice of effective

mitigation actions and controls across Business Units and Functions. It allows better decision making through the identification of profitable

opportunities in line with the established risk appetite established in the internal planning processes.

ERM Value PropositionThe integrated ERM framework provides a holistic view on the entire risk landscape at CCEP. It generates synergies by sharing best practice of effective

mitigation actions and controls across Business Units and Functions. It allows better decision making through the identification of profitable

opportunities in line with the established risk appetite established in the internal planning processes.

Events & Issues Risks & Opportunities

Food Fraud is part of this ERM framework, applies to the FUNCTIONAL risk assessments and is interconnected with the other framework

components.

Food Fraud is part of this ERM framework, applies to the FUNCTIONAL risk assessments and is interconnected with the other framework

components.

4/23/2018

6

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

ERM framework

Leveraging

No duplicating

Common language

Not completely new

Food Fraud on corporate risk map

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

CCEP approach

4/23/2018

7

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

Moving it forward

E = Q x AEffectiveness = Quality x Acceptance

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

Keeping it alive

4/23/2018

8

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

What is next?

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

Conclusion

We are on OUR right way

4/23/2018

9

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

Conclusion

Food Fraud is part of a

network of risk assessments

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.

Conclusion

We will learn

4/23/2018

10

Thank you!

© 2016 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered trademark of The Coca-Cola Company.