Social movement 101

Srdja Popovic CANVASHOW TO MOBILIZE FOR CHANGE

10 STEPS TO BUILD

A SUCCESSFUL

MOVEMENT

KNOW YOUR

BATTLEFIELD

STEP 1:

STEP 1: KNOW YOUR BATTLEFIELD

FIND

VISION&

UNITY

KNOW WHERE YOU WANT TO BE…AND PICK A RIGHT FELLOWSHIP

STEP 2:

GENERAL STRATEGY

STRATEGY

CAMPAIGNS

INDIVIDUAL TACTICS

STEP 3: PLAN YOUR JOURNEY TO VICTORY

STEP 4: KNOW THAT “TARGETING IS EVERYTHING”

TRAIN

RECRUIT ACT

STEP 5: RECRUIT YOUR NUMBERS, BECAUSE ITS ALL ABOUT PEOPLE

STEP 6: BUILD NONVIOLENT DISCIPLINE OR YOU’RE SCREWED

STEP 7. BUILD IDENTITY AND WORK ON BRANDING

STEP 8: EQUIP YOUR MOVEMENT WITH CREATIVITY

Russia, 2015 Panama, 2015 Zimbabwe, 2019

STEP 9: HUMOR IS YOUR BEST WEAPON

Serbia, 1999 Siberia, 2012

STEP 10: FINISH WHAT YOU START

58 PERCENT OF MOVEMENTS MAKE IT TO THE WINNING POINT. AND THEN FAIL.

AND WE CAN MAKE IT HAPPEN?

1. Identify the Core Group

2. Build skills

3. Help strategic and tactical planning

4. Boost engine of recruitment and training

5. Be there for moments of despair

6. Make sure job is done

SO MOVEMENT IS SOMETHING WE CAN REALLY BUILD FROM THE SCRATCH?