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How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

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Page 1: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

How to Publish a

Book http://www.flickr.com/photos/khouri/3960767699/

Page 2: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

“Writing is a journey. Your

book is a goal.” Joanna Penn

http://www.flickr.com/photos/shanegorski/3228415990/

Page 3: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book
Page 4: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.flickr.com/photos/30832493@N06/3818286033/

Page 5: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.thecreativepenn.com/2009/09/19/podcast-julia-mccutchen-book-proposals-traditional-publishing/

http://www.juliamccutchen.com/

Page 6: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.curtisbrown.com.au/

http://awmonline.com.au/

Decide who to pitch

Page 7: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Obey the rules. Do exactly what they ask for.

Query email/letter first.

Submission Pack e.g.Print black, single-sided A4 double line spacing. Plain font.

http://www.flickr.com/photos/atomicshark/1288380740/

Page 8: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Cover Letter including publishing experience, your platform and marketing, target market

Synopsis and chapter summaries

First 3 Chapters

Non-fiction: Book proposal

Page 9: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Beware the slush pile!

Page 10: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book
Page 11: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Rejection is part of the publishing

process.

Don’t take it personally!

Page 12: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Rejected 12x now with sales of over 100 million books

Rejected over 100x now with sales of over 112 million books

Rejected 30x before launching Stephen King’s career

Page 13: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book
Page 14: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Sign a contract for your book.

It now belongs to the publisher.

http://www.flickr.com/photos/julishannon/2434691031/

Page 15: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Write

Read and Edit

Editorial Process

http://www.flickr.com/photos/10176016@N03/2046784747/

Cover Design

http://www.flickr.com/photos/f7oor/2299409479/

Page 16: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book
Page 18: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Kudos and prestige

Editorial support plus cover design (professional)

Distribution

Possibly marketing help

All depends on the publisher

Page 19: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Time to market

Lack of control

Loss of rights

Beware the pulping meeting! What happens if you don’t sell?

Page 20: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://blog.nathanbransford.com/

http://cba-ramblings.blogspot.com/

For success in traditional publishing, do your homework.

http://journal.neilgaiman.com/2005/01/everything-you-wanted-to-know-about.asp

http://blog.writersdigest.com/norules/2009/10/06/TheSecretsToPublishingSuccessJanes2009ToughLoveGuide.aspx

Page 21: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book
Page 22: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Self publishing

is DIY

Or find someone to do it for you!

Page 23: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Quicker time to market

Total control and choice

Sell by any means as you retain the rights

Niche markets perfect

More money per book

Get into the game! Test the market and then approach a publisher with evidence of sales

Time and effort into sales and marketing, not chasing agents and publishers

Page 24: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

You need to do it all yourself, or find professionals to help

May cost you money upfront

Hard to get distribution into physical bookshops

You might not sell as many books

Less prestige than being ‘published’ but the stigma is lessening

Page 25: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

“I’m still self-publishing. Because you’ve got more control and I know the process, backwards, frontwards, sideways. I know it in and out. I know what it takes”

Rachael Bermingham, co-author of ‘4 Ingredients’, still self-publishing with 4 versions of the book and a

TV show http://www.4ingredients.com.au/

Page 26: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.lulu.com/

http://www.lightningsource.com/https://www.createspace.com/

http://www.bookpal.com.au/

http://www.booksurge.com/

http://www.blurb.com/

Page 27: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Plus services

Page 28: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

From Amazon.com Bestsellers and New releases

Page 29: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.flickr.com/photos/chromaticaberrations/2325563789/

Get a professional

Do it yourself simply with online tools

Research books in your genre, brainstorm ideas

Look good as a thumbnail and be obvious

Page 30: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

It doesn’t have to be fancy or complicated!

Ideas:

http://covers.fwis.com/

http://nytimesbooks.blogspot.com/

http://bookcoverarchive.com/

Cover as brand – like Kiyosaki purple on multiple books, or For Dummies range.

Page 31: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.parapublishing.com/sites/para/resources/freedocs.cfm

http://www.cafepress.com/cp/info/help/learn_book.aspx

http://www.lulu.com/en/help/covers_faq

Page 32: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.istockphoto.com/

http://www.gettyimages.com/

http://www.flickr.com/

Google “royalty free images”Remember permissions!

Page 33: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.guru.com/

http://www.elance.com/

http://caffeinatedelf.com/

Page 34: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.flickr.com/photos/pinksherbet/3020250442/

You also need page layout and typesetting

Page 35: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

To print or not to print.... that is the question

http://www.flickr.com/photos/lexnger/100453053/

Page 36: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Print On Demand is Freedom

http://www.flickr.com/photos/29968788@N00/2758252237/

Page 37: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Books are printed individually when they are ordered by the customer

Saves you money. No upfront printing costs. Royalties monthly.

No stock so no holding costs and no boxes around the house

Ship straight to the customer from the printer, so no postage and packing for you

Page 38: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Publish globally

Page 39: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Ebooks and Digital Publishing

Page 40: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

PDF from my website

Page 41: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Sell to anyone in the world over the

internet with printing or shipping costs.

More profit.

Page 44: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.idpf.org/doc_library/industrystats.htm

Page 45: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://gizmodo.com/5335942/an-insider-on-the-apple-tablet

http://gizmodo.com/5365299/courier-first-details-of-microsofts-secret-tablet

Page 46: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

https://www.smashwords.com/

On the Stanza app

Page 47: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

https://dtp.amazon.com/mn/signin

http://ebookarchitects.com/

Page 48: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.ondemandbooks.com/home.htm

Page 50: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.flickr.com/photos/pinksherbet/2872121203/

Why not?

Page 51: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book
Page 52: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

Write down your target now

Page 53: How to Publish a Book - The Creative Penn€¦ · Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book

http://www.flickr.com/photos/jamesshade/473206000/