What’s your one simple thing?

Now you’ve got the beginning of an idea, the next step is to explain it in one simple sentence.

You’ll find five questions here that will help you narrow your focus and work out what it is you’re really trying to build.

Give a one-word answer to each and write it on a post-it note. Then follow the instructions you’ll find at the end.

1.) Who are the main people you are trying to help?

• Young people?• Friends and family?• Isolated people?• Older people?• Schools?• Local companies?• Anyone!

2.) Is there any other group who’d need to use your idea to make it work? • Young people? • Schools?• Friends and family?• Youth workers?• Service providers?• Teachers?• The council?

3.) What’s the primary thing your users will do?

• Meet up in the real world?• Exchange things?• Campaign for something?• Find information?• Access services?• Improve an existing service?• Become part of a completely new service?

4.) What will someone using your service get out of it?

• A lift to work?• People to play football with?• Information about benefits?• A new job?

5.) What’s the main technology your idea will use?

• Mobile phones?• An app that sits on another service e.g. Facebook?• A website?

So now what’s your one simple thing?

Now you've got some simple answers to those questions, try and re-formulate your idea into a single sentence.

This might help you: NAME OF IDEA is a TECHNOLOGY PLATFORM (5) to help USERS (1) and OTHER USERS (2) to SERVICE (3 + 4)

What would Google say about you?

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If I searched for your site, what would Google tell me about it? Keep it short and sweet!

It's eBay for learning; it's Google Maps for Festivals, it’s Facebook for museums; it’s LastMinute.com for football pitches!

Think of an analogy

Map out each step someone coming to your site would make. Flow diagrams and arrows help.

e.g. user(s) come to the site, something happens online, something happens offline, users come away happy!

Draw a simple user-journey