How to Save Horses through ASPCA National Help a Horse Day to Save Horses through... · Media Webinar How to: • ID key media outlets in your region • Submit to community calendars

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How to Save Horses Through ASPCA Help a Horse Day 2016

The ASPCA Anniversary EditionCome to Their Rescue


Jacque SchultzSenior DirectorASPCA Equine FundASPCApro.org/equine

Celebrate ASPCA Help a Horse Day

[email protected]

http://www.aspcapro.org/equine

http://www.aspcapro.org/celebrate-aspca-help-horse-day

http://www.aspcapro.org/celebrate-aspca-help-horse-day

mailto:[email protected]


Today’s Two Topics

• Celebrating Help a Horse Day – April 22-26

• Entering the ASPCA Help a Horse Day Celebration Contest


Learn about Help a Horse Day(January 26 live webinar – or watch recording anytime)

Register Your Event(s)(Open: January 27 – April 1)

Media Webinar(March 1)

Conduct Optional Promotional Events (April)

Submit Contest RFP (April 25 – May 9)

January2016

May2016

Help a Horse Day Events (April 22-26)

Help a Horse Day Timeline


Why Celebrate Help a Horse Day?

• To get increased visibility for your good work

• To provide you with a national platform

• To offer another opportunity to engage your community

• To recruit volunteers, raise resources and showcase your horses


HaHD Celebrations 2015


Last year’s winners

• Birthday party for oldest & youngest residents –promoted it at 15 community events the day before

• Danced with the “Stars”

• Announced new safety net program at their Open House

• Held an air show

• Kiddie steeplechase


When Do We Celebrate?

1. Must hold a registered HAHD event April 22-26 to be eligible for the Celebration Contest

2. May hold other HAHD-tagged events any time during the month of April to garner more resources and community support


Register Your Event(s)

Event Registration:Opens January 27 – 10 am ETCloses April 1 – 5 pm ET

ASPCApro.org/register-help-horse-day-2016

http://www.aspcapro.org/register-help-horse-day-2016


How can I best ensure success?

• Promote your event

• Tell your story

• Keep the atmosphere festive

• Treat your participants well

• Invite other groups to join you

• Thank them

• Provide them with many opportunities to give


What if your supporters can’t make it that day?

• Online wish list linked to shopping site(s)

• Ask Friends to “Share” event announcement

• Request non-attendance donations on invitations

• Aim for a goal and post progress throughout HaHD


The Celebration Contest


What makes it different in 2016?

• 150th Anniversary of the ASPCA – Come to Their Rescue

• $100K in Carrots!!!$25,000 Grand Prize

5 - $10K prizes

5 - $5K prizes



Exclusive Facebook Group

for sharing and networking!



How to Rock the Media for Help a Horse Day 2016

webinar

March 1, 3-4 pm ET


What are the dates for the Celebration Contest RfP?

www.aspcapro.org/grants

Opens:10 am ET,Monday, April 25th

Closes:5 pm ET,Monday,May 9th

http://www.aspcapro.org/grants


Who can enter the Celebration Contest?

• 501(c)(3) equine rescue or sanctuary that cares for at least 10 horses concurrently

• Animal shelter or animal care & control facility that shelters/seizes at-risk horses at least 4 times annually

• No overdue grant requirements

• Located within the USA


What do I have to do to win?• Host successful event(s)

• Ask ALL attendees to sign in on the official roster 3

• Promote in available media 10

• Post crowd photo release form at entrances (shoot & send of posted release) 1

• Submit 3 memorable photos 10

• Tally ALL that was raised 6

• Write a memorable report 10

• Collaborate 2 …


Show Collaboration & Creativity


Remember, it is a competition.


March 1st Media Webinar

How to:

• ID key media outlets in your region

• Submit to community calendars

• Send out press releases

• Employ social media (#helpahorse)

• Create a Facebook event page

* Webinar invitation coming soon!


Where do I find the downloadable templates & info?

http://aspcapro.org/aspca-help-horse-day

http://aspcapro.org/aspca-help-horse-day


Who will answer my questions?

[email protected]

mailto:[email protected]


Learn about Help a Horse Day(January 26 live webinar – or watch recording anytime)

Register Your Event(s)(Open: January 27 – April 1)

Media Webinar(March 1)

Conduct Optional Promotional Events (April)

Submit Contest RFP (April 25 – May 9)

January2016

May2016

Help a Horse Day Events (April 22-26)

Timeline


Questions?

Documents

How to Save Horses through ASPCA National Help a Horse Day to Save Horses through... · Media Webinar How to: • ID key media outlets in your region • Submit to community calendars