1. Why is it so relevant to discuss registration systems?
2. BORING...!
3. CC BY SA 3.0, Nevit Dilman But: Your customers journey goes
in circles
4. Registration is at the heart of your customers journey!
5. Table top discussion: What bothers you most about your
current way of registering attendees?
6. 10 decision criteria when selecting a new registration
system
7. 1. What is the business model of the solution?
8. 2. What are the costs for hardware, connectivity and
staffing on site?
9. Total Cost of Implementation (per time period, per event)
Cost position Vendor A Vendor B Vendor C Your current solution
Monthly base fee Cost for payment processing Depreciation of
one-time software development Costs for dedicated staff in IT
department Percentage of ticket turnover Cost for registration
staff before the event Cost for registration staff at the event
Hardware rental fee at the event (computers, tablets, scanners
etc.) In case of own hardware: Depreciation Costs for internet
connectivity on site Costs for security staff at the event
Opportunity costs (exits before registration process is completed)
Costs for trainings and webinars for your registration staff Total
costs
10. 3. How easy is it to set up registration for a new
event?
11. 4. Is it easy to use from a participants point of
view?
12. 5. How easy is it to integrate the system in your existing
IT landscape?
13. 6. Do you need just a registration system or in fact a lot
more (website, app, survey platform etc.)
14. 7. Do your exhibitors and sponsors want to generate sales
leads?
15. 8. Is the system mobile-ready?
16. 9. Does the system allow social login?
17. 10. What kind of promotion opportunities does the system
offer?
18. Benefit analysis / Scoring model Criterion Weighing factor
(1- 3) Vendor A Vendor B Vendor C Your current solution Total cost
of implementation per event (1-5) 3 Ease of set-up (1-5) 2
Usability (1-5) 3 Integration in existing IT infrastructure (1-5) 2
Expandability (1-5) 1 Lead generation (1-5) 2 Mobile-friendliness
(1-5) 3 Social Login (1-5) 1 Promotion opportunities (1-5) 2 Total
score
19. Shortlist of solutions
20. 3 different kinds of event managers / Use scenarios
21. Meet Linda: Visitor Services Specialist at a large trade
show and conference organizer
22. Linda is in charge of visitor services for a large trade
show. She also runs conferences of 1.500 plus participants. She
works at a venue that runs their own shows, and sometimes handles
the registration service for guest events.
23. Meet Eric: Event Manager at an association
24. Eric runs many smaller to medium- sized events. He is in
charge of logistics, organizing evening events, taking care of
speaker management...
25. Meet Bernadette: Marketing Executive at a software
company
26. Bernadette has various tasks, among which the organization
of the annual customer meeting of her company.
27. Lindas shortlist of suppliers Anywhere24 (Munich/Germany)
Converia (Weimar/Germany) Converve (Hamburg/Germany) Cvent (Tysons
Corner, VA/USA, with sales offices in Australia, South Africa, UK)
Fairmate (Cologne/Germany) N200 (UK, Netherlands, Germany)
28. Erics shortlist of suppliers Brown Paper tickets
(Edinburgh/UK, various offices in USA) eTouches (Norwalk,
Connecticut/USA, Reading/UK, Sydney/Australia) EventEspresso
(WordPress plugin) GateMe Pro (UK) Get Invited (Belfast/Northern
Ireland) Ticketscript (UK, Netherlands, Germany, Belgium,
Spain)
31. Applying to all scenarios Eventbrite (San Francisco/USA,
London/UK) Groupon LIVE Livebuzz (Coventry/UK)
32. Table top discussion: What comes next? Will you reconsider
the way you register attendees? Or will you not change anything?
Why?
33. bit.ly/ticketing_systems
34. Picture attributions Page 1: Cover photo made with Wordswag
app Page 2: Made with Wordswag app Page 4: Baby yawning: Frederik,
my son Page 5: Ropes CC BY SA 3.0, Nevit Dilman Page 6: Heart by
Wikimedia Public domain Page 10: Coins:
www.flickr.com/photos/36979785@N06/6252757801 Coinage via
http://photopin.com creativecommons.org/licenses/by/2.0/ Page 11:
Motherboard www.flickr.com/photos/73628542@N00/4756213474 via
photopin.com creativecommons.org/licenses/by-sa/2.0/ Page 13:
Computer with soup: Death to the stock photo Page 14: Man in front
of computer: Death to the stock photo Page 15: Wikimedia Public
Domain Page 16: Michael Heipel Page 17: Handshake:
www.flickr.com/photos/124247024@N07/13903385550 via
http://photopin.com, creativecommons.org/licenses/by-sa/2.0/ Page
18: Mobile picture taken: By Death of the stock photo Page 19:
Profile pics: www.flickr.com/photos/49503019876@N01/1659321885 via
photopin.com, creativecommons.org/licenses/by-sa/2.0 Page 20: Promo
Codes Wikimedia Public domain Page 24: Pics of three event
managers: http://www.designskilz.com/random-users/, Creative
Commons 2.0 Pages 38, 39 made with Wordswag app
