Social login occurswhen consumers use anexisting ID from a social network or email provider. These are the most popular.

While some password management tools have made things easier, they don’t resolve the registration challenge.

2 in 5 feel that…solving world peace would be easier

than remembering all of their passwordsscrubbing a toilet would be better

than coming up with a new password

RegistrationForm

I have read and agreed to the terms and conditions

Use at least two symbols (@%$&), three numbers and at least one upper (A) and lower (a) case letter, no real words

First Name*

Last Name*

Email Address*

Re-enter Email Address*

Birth Date*

Annoying, Meaningless Question*

Username*

Password*

Re-enter password*

Month

Yes No

Day Year

Next Give up

WEAK

Why?

Find online registration forms too long, or ask too many questions.

REGISTRATION

challengethe

of people may leave a website when asked to create a new account.

Register

Dislike the idea of creatinga new password combination.

Have more than 5 unique passwords to remember.

Lengthy Forms

Password Fatigue

50%

60%

Use the “Forgot Password” feature at least once a month.40%

42%

In case the challenge still isn’t clear,

86%

88% admit they have lied on a form.

60% would give more information if they knew how it would be used.

If they stay: Trust is a problem

I am Abe Lincoln

but password1?password2?

Argh…

not again…

passwordX5

2%

7%

54%

10%

2%

25%35%

54%

What choice

do we have?

preferSocial Login

Facebook has, for the first time since Janrain has been reporting, exceeded 50% of the aggregate total of all social logins.

Twitter, used by 15% of American adults, is the network of choice for broadcasting content.†

Of social login tra�c is generated by email providers like Google, Yahoo!, Windows Live and others.

LinkedIn is the professional network of choice, with 61% of its members using it as their primary professional network.

tm

Sources:Janrain, Inc. data through 09/2012

Blue Research: Consumer Perceptions of Online Registration, 2012Harris Interactive Poll: Americans Fatigued by Password Overload, August 2012

‡Social Times “The LinkedIn Profile” http://socialtimes.com/the-linkedin-profile-infographic_b97649†Pew Reports http://pewinternet.org/Reports/2012/Twitter-Use-2012/Findings.aspx

77%

The Registration Challenge is ultimately overcome by removing existing barriers and o�ering website visitors an enhanced registration experience. This is an experience that gives them the freedom to choose their preferred identity provider. It eliminates new usernames and passwords, and o�ers you, the site owner, just as much value as your visitor.

‡