HOW TO SPEND IT

EDITORIAL PROFILEHow To Spend It, the Italian edition of the Financial Times magazine since 2014, confirms itself as

a reference point for luxury and lifestyle with a distinctive international vocation.

It is a unique product in the reference market for format, target, concept, variety and harmony.The positioning of How To Spend It is the expression of four key words: Spend, Enjoy, Love and

"Be": the luxury of all that you are, a window of beauty that makes life pleasant in every context, a unique experience.

On newsstands every first Friday of the month together with Il Sole24Ore, it represents the magazine to entertain and enjoy a special moment on the weekend with, enjoying the BEST

fashion and beauty, travel and design, jewellery and watches, food, wine and leisure.A magazine with a dreamlike and concrete double soul, is at the same time the dream and the

useful tool to make it happen.In 2019 How To Spend It will be on newsstands with 14 issues including 12 regular and 2 special

issues "Superior Interiors" in April and November dedicated to the world of design.

STRENGTHS

SPECIALIZZAZIONE SELEZIONEBEAUTY VIAGGI

It is distinguished by the unique position and the high visual

impact.An image magazine centered on visual aesthetics "all to watch"

A magazine that speaks of contemporary luxury illustrating trends and the protagonists of

luxury at 360 °

Reference point for brands in the Fashion / Luxury sector

A context in which to create a dynamic and

harmonious relationship between advertising and

editorial content

Magazine that interprets luxury with a strongly

international vision

CIRCULATION160.000** copies

(print+digital)

REDEARSHIP500.000* readers

FEATURES

* source GFK

** source Publisher

DISTRIBUTIONDISTRIBUTION IN ELITARY CONTEXTS

o Main exhibitions of the Fashion / Luxury sector (Pitti Immagine Uomo, Salon International of la

Hute Horologerie Genève, Baselword)o Opening evenings of the most prestigious

exhibitions organized by 24 Ore Culturao Special distribution in the suites and lounges of

the most exclusive hotels, spas, clubs and golf clubs in Italy

o Showroom on the occasion of the Salone del Mobile and Milan fashion shows

ELITE target with a 50% female component.25% of How To Spend It readers is within the 35/44 age group *

How To Spend It readers have three or more personal credit cards (241), spend a lot on clothing and accessories (177) on toiletries or cosmetics(218) and often wear valuable watches (205).

They love to travel and spend two or more weekends a month away from home (232). They attend spa and wellness centers (214) and followed cultural events (281).They spend a lot on home furniture ( 262). **

A QUALITY TARGET

* Source GFK** Sinottica TSSP 2018B (concentration indices)

they often wear valuable watches

THEMATIC AREAS

SINTESI

SPECIALIZZAZIONE

FASHION

BEAUTY

FASHION

BEAUTY

ART

TRAVEL

FASHION: Services with great images and great photographers, tailoring sections (punta di spillo, visto preso), shopping (atelier, uno due

tre, visto preso), accessories focus.

BEAUTY: Trends. five-senses experiences, crossing fashion & beauty, male focus.

ART: Travels of art and how to do collectors, auctions and acquisitions. The galleries and the authors on which to aim

TRAVEL: Reportage and exclusive destinations, addresses of new openings and the best of hotels, The character of the month and his city

for a perfect weekend.

DESIGN

SUPERIOR

INTERIORS

The design of How to Spend it / Superior Interiors has an all-round declination, strongly oriented towards lifestyle.Not therefore a review of objects, but a high selection, luxurious, attentive to unique and tailored pieces.Not a review of events, but a privileged entrance, with a transversal point of view that manages to make design and furnishing not only the home, but fashion, characters, shopping and even food and beauty.Two issues in 2019: on 5 April and 8 November.

Get a modern PowerPoint Presentation that is

beautifully designed.

COMMUNICATION OPPORTUNITIES

ADV FORMATS

TRADITIONAL ADVERTISING FOR A PLANNING IN MORE FORMATS AND IN CONTEXT POSITIONING

BIG ADV FORMAT FOR A BIG IMPACT

GATEFOLD 1 TO 3 PAGES

SPECIAL ADV FORMATS

DIRECT MAILING PROFILATO CON BUSTA CO BRANDED

FRONT PAGE BACK PAGE

BRAND LOGO

PROFILED DIRECT MAILING WITH CO

BRANDED ENVELOPE

SAMPLES

DOUBLE PAGE ADV AND GLUED SAMPLE

SPECIAL ADV FORMATS

POSSIBILITY OF CONVEYING CATALOGS, INVITATIONS,

SAMPLES TOGETHER WITH MAGAZINE TO A PROFILED

LIST OF READERS

“HOW TO”: PRIMA DELLA PRIMA. EVENT IN STORE FOR A SELECTED

CUSTOMER.IDEAL CONTEXT TO PROPOSE A

CROSSING BRAND

CREATIVEADVERTISING

THE EDITORIAL STAFF REINTERPRETS IN A CREATIVE WAY THE

CLIENT’S MESSAGE IN LINE WITH THE LOOK & FEEL OF THE MAGAZINE

POST ON THE INSTAGRAM PAGE OF THE MAGAZINE THAT WILL BE AMPLIFIED ON FACEBOOK PAGE OF IL SOLE 24 ORE

WITH THE HELP OF SELECTED INFLUENCERS

WORK IN PROGRESS

/ SPECIAL INITIATIVES

DESIGN

LAUNCH OF A "BUSINESS" AWARD DEDICATED TO

DESIGN COMPANIES

WORK IN PROGRESS

HOW TO

EXPERIENCE

Real "jewel" moments, custom built, dedicated to what is worth buying, experienced and appreciated. Events have the following characteristics in common:

How to is a format that comes from the idea of telling the reality of a brand through the world and the languages of How To Spend It. They are Events with a strong experiential component and a high content of discovery, reserved to an audience, extremely profiled for targets and interests.

location of high positioning by the customer (in store or ad hoc location) engaging experience for an exclusive and selected target maximum number of 30/40

participants digital nominal invitation (or paper upon customer request) addressed to a mailing selected

by HTSI jointly with the brand advertorials dedicated to the event lead collection for commercial initiatives (exclusive target loyalty during the event)

ISSUE COVER NEWSSTAND

61 January 4 January

62 February 1 February

63 March 1 March

64 Superior Interiors 5 April

65 April Bis 19 April

66 May 3 May

67 June 7 June

68 July 5 July

69 August 2 August

70 September 6 September

71 October 4 October

72 Superior Interiors 8 November

73 November Bis 22 November

74 December 13 December

PREMIUM POSITIONS

Inside front cover

Back cover

Inside front cover + third page

DP double page spread

DP in Tunnel

DP ¼ guaranteed

DP ½ guaranteed

Single Top (facing/sommary, facing/»punto di vista», facing/»punto di svolta»)

Inside back cover

Single ¼ guaranteed

Single ½ guaranteed

2019 CALENDAR AND ADVERTISING FORMATS