Why we want our customers telling our storiesCustomer success programswith Little Fish to BIG Fish

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“How can I be sure you will deliver for me if I choose your product or service?”

Potential customers want to be sure, that if they choose your product or service, that you can deliver for them.

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Showing them how you’ve already helped others to be amazing is the simplest & most powerful way of getting your point across.

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To convince potential customers that you’re a great choice:

1/ Stock your sales & marketing stash with a series of your customers’ success stories. You’ll be ready to deploy them wherever you’re looking to hook new customers.

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2/ Think about how to use the ‘core story’ in as many different ways & places as you can: social, email, website, presentations, quotes, PR, white paper material, reference calls etc etc etc

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The six elements for building

great customer success

stories

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1/ Work out the ‘happy ending’.What are the most important things you want to get across to potential customers about what you do? What do your current customers love about you & what you’ve done for them? What do potential clients most want to hear about?

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2/ Go hard on gettingfacts & figures

Did you make them twice as productive?Did they shorten their production lead time by a third?What data do they use to measure their success?

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3/ Figure out what’s in it for them

You want to use them as a reference and you want to keep on their good side. Work out how to make it a win/win for them to advocate on your behalf. e.g. joint PR, give them a starring role at your next event etc etc

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4/ Best served fresh

Keep up a good supply of stories. It’s great to get the absolute most out of every one – but don’t exceed their use-by date. ‘Rest & rotate’ as well as showing that you’ve always got new stuff going on.

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5/ Make it personal

We get the most out of stories when we identify with the characters. Have a stash of stories from a variety of use cases & sectors. New potential client? You’ll be able to choose the story that fits best.

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6/ Keep your library in order

When you’ve only got a couple of files it’s no big deal – but when you’ve got loads and other people start borrowing them – it’s easy to lose track of who has what and when & how it was used. As you ramp up your program – get a great document management system.

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When you’d like to find out more about how to create customer stories - call us and tell us your storyT | +61 (0) 418 499 184E | angela@littlefishtobigfish.comW | www.littlefishtobigfish.com

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About Little Fish to BIG FishWe help create stories like these:

Surefire Systems EpiconStackla

We know both the research & tech spaces:

Angela Doyle: psychologist & qual market researcher; advertising / communications strategy planner. LinkedIn

Jim Cassidy: co-founder & managing partner of rampersand.vc, prior to that global CMO roles at international software companies. LinkedIn

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Are we all sitting comfortably? Ok… then let’s begin.