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Steve Jobs

We used to dream about this stuff. Now, we get to build it. It's pretty neat.

Steven Paul Jobs (24 February 1955  – 5 October 2011) was the Chairman and CEO of Apple Inc., a company

he founded with Steve Wozniak in 1976. He was also the CEO of Pixar Animation Studios until it was acquired

by the Walt Disney Company in 2006. Jobs was the Walt Disney Company's largest individual shareholder and

a former member of its Board of Directors. He is considered to have been a leading f igure in both the computer

and entertainment industries.

  Was George Orwell right about 1984? 

  Keynote address at Apple's annual sales conference first introducing

the Macintosh "1984" commercial, which ends with the announcer saying

"On January 24th, Apple Computer will introduce Macintosh. And you'll

see why 1984 won't be like 1984 ." (October 1983) - (online video) 

  We're gambling on our vision, and we would rather do that than make

"me too" products. Let some other companies do that. For us, it's

always the next dream. 

  Interview about the release of the Macintosh (24 January 1984) - (online

video) 

  It's rare that you see an artist in his 30s or 40s able to really contribute

something amazing.

  At age 29, as quoted in Playboy (February 1985)

  The Japanese have hit the shores like dead fish. They're just like dead fish

washing up on the shores.

  As quoted in Playboy (February 1985)

  It is hard to think that a $2 billion company with 4,300-plus people couldn't

compete with six people in blue jeans.

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  On Apple's lawsuit against him, following his resignation to form NeXT, as

quoted in Newsweek (30 September 1985)

  Real artists ship.

  An old saying at Apple Computer, attributed to Steve Jobs, meaning that it

is important to actually deliver. [1] 

  They're babes in the woods. I think I can help turn Alvy and Ed into

businessmen.

  On Pixar co-founders Alvy Ray Smith and Edwin Catmull, as quoted

in TIME magazine (1 September 1986)

  If, for some reason, we make some big mistake and IBM wins, my

personal feeling is that we are going to enter a computer Dark Ages for

about twenty years. 

  On the early rivalry between Macintosh and "IBM-compatible" computers

based on Microsoft's DOS, as quoted in Steve Jobs: The Journey is the 

Reward (1987) by Jeffrey S. Young, p. 235

  I feel like somebody just punched me in the stomach and knocked all my wind

out. I'm only 30 years old and I want to have a chance to continue creating

things. I know I've got at least one more great computer in me. And Apple is

not going to give me a chance to do that.

  On his expulsion from any position of authority at Apple, after having

invited John Sculley to become CEO, as quoted in Playboy (September

1987)

  Do you want to spend the rest of your life selling sugared water or do

you want a chance to change the world? 

  A comment he made in persuading John Sculley to become Apple's CEO,

as quoted in Odyssey: Pepsi to Apple: A Journey of Adventure, Ideas,

and the Future (1987) by John Sculley and John A. Byrne

  It's more fun to be a pirate than to join the navy. 

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  At a retreat in September 1982, as quoted in John Sculley and John A.

Byrne, Odyssey: Pepsi to Apple  – A Journey of Adventure, Ideas, and the 

Future (1987), p. 157

  Variant: Why join the Navy . . . if you can be a pirate? 

  As quoted or paraphrased in Young Guns: The Fearless 

Entrepreneur's Guide to Chasing Your Dreams and Breaking Out on 

Your Own (2009) by Robert Tuchman, p. 18

  Woz and I very much liked Bob Dylan's poetry, and we spent a lot of time

thinking about a lot of that stuff. This was California. You could

get LSD fresh made from Stanford. You could sleep on the beach at night with

your girlfriend. California has a sense of experimentation and a sense of

openness—openness to new possibilities. 

  interview in Playbo y magazine (February 1985) 

  You can't just ask customers what they want and then try to give that to

them. By the time you get it built, they'll want something new. 

  Interview with Inc. Magazine for its "The Entrepreneur of the Decade

Award" (1 April 1989) 

  It'll make your jaw drop.

  On the first NeXT Computer, as quoted in The New York Times (8

November 1989)

  What a computer is to me is the most remarkable tool that we have ever

come up with. It's the equivalent of a bicycle for our minds. 

  Memory and Imagination: New Pathways to the Library of 

Congress (1991); this has sometimes been paraphrased "Computers are

like a bicycle for our minds."

  My opinion is that the only two computer companies that are software-driven

are Apple and NeXT, and I wonder about Apple.

  As quoted in Fortune (26 August 1991)

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  Being the richest man in the cemetery doesn't matter to me ... Going to

bed at night saying we've done something wonderful... that's what

matters to me. 

  On the success of Bill Gates and Microsoft, as quoted in The Wall Street 

Journal (Summer 1993) 

  Unfortunately, people are not rebelling against Microsoft. They don’t know any

better.

  Interview in Rolling Stone magazine, no. 684 (16 June 1994)

  John Sculley ruined Apple and he ruined it by bringing a set of values to the

top of Apple which were corrupt and corrupted some of the top people who

were there, drove out some of the ones who were not corruptible, and brought

in more corrupt ones and paid themselves collectively tens of millions of

dollars and cared more about their own glory and wealth than they did about

what built Apple in the first place — which was making great computers for

people to use.

  Statement in The Computerworld Smithsonian Awards Program oral

history, (20 April 1995)

  We believe it's the biggest advance in animation since Walt Disney started it

all with the release of Snow White 50 years ago.  On Toy Story  as quoted in Fortune (18 September 1995)

  If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I

would have bought the company.

  As quoted in Fortune (18 September 1995)

  You know, I've got a plan that could rescue Apple. I can't say any more than

that it's the perfect product and the perfect strategy for Apple. But nobody

there will listen to me.

  As quoted in Fortune (18 September 1995)

  The desktop computer industry is dead. Innovation has virtually ceased.

Microsoft dominates with very little innovation. That's over. Apple lost. The

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desktop market has entered the dark ages, and it's going to be in the dark

ages for the next 10 years, or certainly for the rest of this decade.

  As quoted in "Steve Jobs: The Next Insanely Great Thing"

in WIRED magazine (February 1996) 

  When you're young, you look at television and think, There's a

conspiracy. The networks have conspired to dumb us down. But when

you get a little older, you realize that's not true. The networks are in business

to give people exactly what they want. That's a far more depressing thought.

Conspiracy is optimistic! You can shoot the bastards! We can have a

revolution! But the networks are really in business to give people what they

want. It's the truth.

  Interview in WIRED magazine (February 1996)

  [Miele] really thought the process through. They did such a great job designing

these washers and dryers. I got more thrill out of them than I have out of any

piece of high tech in years.

  On design excellence, in WIRED magazine (February 1996)

  If I were running Apple, I would milk the Macintosh for all it's worth — and get

busy on the next great thing. The PC wars are over. Done. Microsoft won a

long time ago.  As quoted in Fortune (19 February 1996)

  I was worth about over a million dollars when I was twenty-three and over ten

million dollars when I was twenty-four, and over a hundred million dollars

when I was twenty-five and it wasn't that important because I never did it for

the money.

  Interview in the PBS documentary Triumph of the Nerds: The Rise of 

Accidental Empires  (1996)

  The only problem with Microsoft is they just have no taste. They have

absolutely no taste. And I don't mean that in a small way, I mean that in a big

way, in the sense that they don't think of original ideas, and they don't bring

much culture into their products.

  Triumph of the Nerds (1996)

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  I am saddened, not by Microsoft's success — I have no problem with their

success. They've earned their success, for the most part. I have a problem

with the fact that they just make really third-rate products.

  Triumph of the Nerds (1996)

  We have always been shameless about stealing great ideas.

  Triumph of the Nerds (1996)

  I wish him the best, I really do. I just think he and Microsoft are a bit narrow.

He'd be a broader guy if he had dropped acid once or gone off to

an ashram when he was younger.

  On Bill Gates as quoted in "Creating Jobs" in The New York Times (12

January 1997) 

  The products suck! There's no sex in them anymore!

  On products at Apple, just before his return to it BusinessWeek (July

1997)

  Apple has some tremendous assets, but I believe without some attention, the

company could, could, could — I'm searching for the right word — could,

could die.

  On his return as interim CEO of Apple, as quoted in TIME magazine (18

August 1997)

  Nobody has tried to swallow us since I've been here. I think they are

afraid how we would taste. 

  At the annual Apple shareholder meeting (22 April 1998)

  iMac is next year's computer for $1,299, not last year's computer for $999.

  Introduction of the first iMac computer in Cupertino, Calif., (6 May 1998)

  It's really hard to design products by focus groups. A lot of times,

people don't know what they want until you show it to them. 

  As quoted in BusinessWeek (25 May 1998)

  Innovation has nothing to do with how many R&D dollars you have. When

Apple came up with the Mac, IBM was spending at least 100 times more on

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R&D. It's not about money. It's about the people you have, how you're

led, and how much you get it. 

  As quoted in Fortune (9 November 1998); also quoted in "TIME digital 50"

in TIME digital archive (1999) 

  I think Pixar has the opportunity to be the next Disney — not replace Disney

— but be the next Disney.

  As quoted in BusinessWeek (23 November 1998)

  We made the buttons on the screen look so good you'll want to lick them.

  On Mac OS X's Aqua user interface, as quoted in Fortune magazine (4

January 2000)

  You've baked a really lovely cake, but then you've used dog shit for frosting.

  Steve Jobs commenting on a NeXT programmer's work, as quoted in The 

Second Coming of Steve Jobs (2000) by Alan Deutschman

  I would trade all of my technology for an afternoon with Socrates. 

  As quoted in Newsweek (29 October 2001)

  It will go down in history as a turning point for the music industry. This is

landmark stuff. I can't overestimate it!

  On the iPod and the iTunes Music Store, as quoted in Fortune magazine

(12 May 2003)

  There are sneakers that cost more than an iPod.

  On the iPod's $300 price tag, as quoted in Newsweek (27 October 2003)

  People think it's this veneer — that the designers are handed this box and

told, 'Make it look good!' That's not what we think design is. It's not just what it

looks like and feels like. Design is how it works.

  As quoted in The Guts of a New Machine (30 November 2003) 

  We don't believe it's possible to protect digital content ... What's new is this

amazingly efficient distribution system for stolen property called the Internet — 

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and no one's gonna shut down the Internet. And it only takes one stolen copy

to be on the Internet. And the way we expressed it to them is: Pick one lock — 

open every door. It only takes one person to pick a lock. Worst case:

Somebody just takes the analog outputs of their CD player and rerecords it — 

puts it on the Internet. You'll never stop that. So what you have to do is

compete with it.

  As quoted in "Steve Jobs: The Rolling Stone Interview" in Rolling Stone (3

December 2003) 

  The subscription model of buying music is bankrupt. I think you could make

available the Second Coming in a subscription model and it might not be

successful.

  As quoted in "Steve Jobs: The Rolling Stone Interview" in Rolling Stone (3

December 2003)

  We used to dream about this stuff. Now we get to build it. It's pretty

great. 

  Keynote address at the Apple Worldwide Developers Conference (June

2004)

  We think basically you watch television to turn your brain off, and you

work on your computer when you want to turn your brain on.   Interview in Macworld magazine (February 2004)

  Why would I ever want to run Disney? Wouldn't it make more sense just to sell

them Pixar and retire?

  As quoted in Fortune (23 February 2004)

  The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way

out of its current predicament.

  As quoted in Apple Confidential 2.0: The Definitive History of the World's 

Most Colorful Company (2004) by Owen W. Linzmayer

  It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that

the Mac was a sitting duck for 10 years. That's Apple's problem: Their

differentiation evaporated.

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  As quoted in Apple Confidential 2.0: The Definitive History of the World's 

Most Colorful Company (2004) by Owen W. Linzmayer

  I'm the only person I know that's lost a quarter of a billion dollars in one

year.... It's very character-building. 

  As quoted in Apple Confidential 2.0: The Definitive History of the World's 

Most Colorful Company (2004) by Owen W. Linzmayer

  I get asked a lot why Apple's customers are so loyal. It's not because they

belong to the Church of Mac! That's ridiculous.

  As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12

October 2004) 

  I've always wanted to own and control the primary technology in everything we

do.

  As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12

October 2004)

  The system is that there is no system. That doesn't mean we don't have

process. Apple is a very disciplined company, and we have great

processes. But that's not what it's about.Process makes you more efficient.

But innovation comes from people meeting up in the hallways or calling each

other at 10:30 at night with a new idea, or because they realized something

that shoots holes in how we've been thinking about a problem. It's ad hoc

meetings of six people called by someone who thinks he has figured out the

coolest new thing ever and who wants to know what other people think of his

idea.

And it comes from saying no to 1,000 things to make sure we don't get on the

wrong track or try to do too much. We're always thinking about new

markets we could enter, but it's only by saying no that you can

concentrate on the things that are really important. 

  As quoted in "The Seed of Apple's Innovation" in BusinessWeek (12

October 2004)

  Mac OS X Tiger will come out long before Longhorn.

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  Comparing the progress of Mac OS X and what would eventually become

known as Microsoft's Vista , at the MacWorld San Francisco keynote

address (January 2005) 

  Pixar is the most technically advanced creative company; Apple is the most

creatively advanced technical company.

  As quoted in Fortune (21 February 2005)

  They are shamelessly copying us.

  About Microsoft and the operating system which would be released

as Vista , as quoted in "Apple's Jobs swipes at Longhorn" om cNet 

News (21 April 2005)

  Because I'm the CEO, and I think it can be done.

  On why he chose to override engineers who thought the iMac wasn't

feasible, as quoted in TIME magazine (24 October 2005)

  Click. Boom. Amazing!

  MacWorld "Intel Inside" keynote address (January 2006)

  Everyone wants a MacBook Pro because they are so bitchin'.

  Statement at the Apple Annual Shareholder Meeting (April 2006)

  And one more thing... 

  A phrase he has famously used in making announcements of products

towards the end of many of his presentations, as quoted in "How to Wow

'Em Like Steve Jobs" in BusinessWeek magazine (6 April 2006) 

  I think if you do something and it turns out pretty good, then you should

go do something else wonderful, not dwell on it for too long. Just figure

out what's next. 

  "Jobs: Iconoclast and salesman" by Brian Williams, at MSNBC  (25 May

2006)

  Our friends up north spend over five billion dollars on research and

development and all they seem to do is copy Google and Apple.

  On Microsoft, at the Worldwide Developer's Conference (August 2006)

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  Look at the design of a lot of consumer products — they're really complicated

surfaces. We tried to make something much more holistic and simple. When

you first start off trying to solve a problem, the first solutions you come up with

are very complex, and most people stop there. But if you keep going, and live

with the problem and peel more layers of the onion off, you can often times

arrive at some very elegant and simple solutions. Most people just don't put in

the time or energy to get there. We believe that customers are smart, and

want objects which are well thought through.

  On the design of the iPod, as quoted in Newsweek (14 October 2006)

  We had the hardware expertise, the industrial design expertise and the

software expertise, including iTunes. One of the biggest insights we have was

that we decided not to try to manage your music library on the iPod, but to

manage it in iTunes. Other companies tried to do everything on the device

itself and made it so complicated that it was useless.

  On the design of the iPod, as quoted in Newsweek (14 October 2006)

The art of those commercials is not to be mean, but it is actually for the guys to l ike each other.

  I've seen the demonstrations on the Internet about how you can find another

person using a Zune and give them a song they can play three times. It takesforever. By the time you've gone through all that, the girl's got up and left!

You're much better off to take one of your earbuds out and put it in her ear.

Then you're connected with about two feet of headphone cable.

  When asked whether he was concerned over Microsoft Zune's wireless

capability, as a product competing with Apple's iPod, as quoted

in Newsweek (14 October 2006)

  Every once in a while a revolutionary product comes along that changes

everything. It's very fortunate if you can work on just one of these in your

career. ... Apple's been very fortunate in that it's introduced a few of these.

  Announcing the introduction of the iPhone, as quoted in Apple unveils cell 

phone, Apple TV  (9 January 2007)

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  I make 50 cents for showing up ... and the other 50 cents is based on my

performance. 

  On his famous $1 annual salary, at the annual Apple shareholder meeting

in 2007, as quoted in "Jobs: 'I make fifty cents just for showing up'"

in AppleInsider (10 May 2007) 

  I wish developing great products was as easy as writing a check. If that

was the case, Microsoft would have great products.

  On why he delayed the Leopard OS in favor of developing the iPhone

rather than hiring more developers, at the annual Apple stockholder's

meeting (10 May 2007) as quoted in "Apple's Jobs brushes aside

backdating concerns" at c|net News (10 May 2007) 

  Variant: I wish developing great products was as easy as writing a check... if so, then Microsoft would have great products.

  As quoted in "Apple iPhone: more secrets revealed" (11 May 2007) 

  It's like giving a glass of ice water to somebody in hell!

  On how Apple is the largest developer for Microsoft Windows due to the

popularity of its iTunes software, at the All Things Digital Conference 5

(30 May 2007), on stage with Bill Gates, Kara Swisher and Walter

Mossberg. 

  We also know first hand that Flash is the number one reason Macs crash.

  As he has written in his "Thoughts on Flash" open letter (20 April 2010) 

  The HD revolution is over, it happened. HD won. Everybody wants HD.

  Apple Special Event Keynote (1 September 2010)

[edit]WWDC 2005

Keynote address at Apple's Worldwide Developer's Conference, where Jobs announced

plans for Mac OS 10.5 "Leopard," and a switch from IBM PowerPC to Intel processors. (6

June 2005) 

Mac OS X has been leading a secret double life — for the past five years.

  Yes, it's true. 

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  On the plans for Apple Computer, Inc. to begin

using Intel processors in its Macintosh computers during 2006 and

2007. About twenty two minutes into his address. Rumors of such

plans had existed for years, but had been growing more credible

and prolific for about a week before his announcement.

  Now, I have something to tell you today. Mac OS X has been leading a

secret double life — for the past five years. There have been rumors to

this effect... but this is Apple's campus in Cupertino — let's zoom in on it

— in that building right there... we've had teams doing the "just-in-case"

scenario; and our rules have been that our designs for OS X must be

processor independent, and that every project must be built for both the

Power PC and Intel processors. And so today for the first time, I can

confirm the rumors that every release of OS X has been compiled for

both Power PC and Intel — this has been going on for the last five

years. Just in case.

  So Mac OS X is cross-platform by design, right from the very beginning.

So Mac OS X is singing on Intel processors, and I'd just like to show you

right now. As a matter of fact... this system I've been using here... Let go

have a look... [reveals that the system he had been using for the

presentation was running Mac OS X 10.4.1 on a machine using a 3.6GHz Pentium 4 processor] So.. we've been running on an Intel machine

all morning.

  We intend to release Leopard at the end of 2006 or early 2007, right

around the time when Microsoft is expected to release Longhorn. 

[edit]Address at Stanford University (2005)

Your time is limited, so don't waste it living someone else's life.

Stanford University commencement address (12 June 2005) 

Don't be trapped by dogma — which is living with the results of other

people's thinking.

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The only way to do great work is to love what you do. If you haven't found it

yet, keep looking. Don't settle. As with all matters of the heart, you'll know

when you find it.

  When I was 17, I read a quote that went something like: "If you live

each day as if it was your last, someday you'll most certainly be

right." It made an impression on me, and since then, for the past

33 years, I have looked in the mirror every morning and asked

myself: "If today were the last day of my life, would I want to

do what I am about to do today?" And whenever the answer

has been "No" for too many days in a row, I know I need to

change something. 

  I didn't see it then, but it turned out that getting fired from

Apple was the best thing that could have ever happened to

me. The heaviness of being successful was replaced by the

lightness of being a beginner again, less sure about everything. It

freed me to enter one of the most creative periods of my life.

  Death is the destination we all share, no one has ever escaped it.

And that is as it should be because death is very likely the single

best invention of life.

  Your time is limited, so don't waste it living someone else's

life. Don't be trapped by dogma — which is living with the results

of other people's thinking. Don't let the noise of others' opinions

drown out your own inner voice. And most important, have the

courage to follow your heart and intuition. They somehow already

know what you truly want to become. Everything else is secondary.

  Remembering that I'll be dead soon is the most important tool

I've ever encountered to help me make the big choices in

life. Because almost everything — all external expectations, all

pride, all fear of embarrassment or failure — these things just fall

away in the face of death, leaving only what is truly

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important.Remembering that you are going to die is the best

way I know to avoid the trap of thinking you have something

to lose. You are already naked. There is no reason not to

follow your heart. 

  No one wants to die. Even people who wanna go to heaven don't

wanna die to get there.

  When I was young, there was an amazing publication called The 

Whole Earth Catalog , which was one of the bibles of my

generation. It was created by a fellow named Stewart Brand not far

from here in Menlo Park, and he brought it to life with his poetic

touch. This was in the late 1960's, before personal computers and

desktop publishing, so it was all made with typewriters, scissors,

and Polaroid cameras. It was sort of like Google in paperback

form, 35 years before Google came along: it was idealistic, and

overflowing with neat tools and great notions.

  I decided to take a calligraphy class to learn how to [learn

calligraphy]. I learned about serif and sans-serif typefaces, about

varying the space between different letter combinations, about

what makes great typography great. It was beautiful. Historical.

Artistically subtle in a way that science can't capture. And I found it

fascinating. None of this had any hope of any practical application

in my life. But 10 years later, when we were designing the first

Macintosh computer, it all came back to me. And we designed it all

into the Mac. It was the first computer with beautiful typography. If I

had never dropped in on that single course in college, the Mac

would never have multiple typefaces or proportionally spaced

fonts. And since Windows just copied the Mac, it's likely that no

personal computer would have them.

  Again, you can't connect the dots looking forward; you can only

connect them looking backwards.

So you have to trust that the dots will somehow connect in

your future. You have to trust in something— your gut,

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destiny, life, karma, whatever. This approach has never let me

down, and it has made all the difference in my life. 

  The only way to do great work is to love what you do. If you

haven't found it yet, keep looking. Don't settle. As with all

matters of the heart, you'll know when you find it. 

[edit]Misattributed

  Stay hungry, stay foolish. 

  This favorite phrase of Jobs is from the final edition of

the Whole Earth Catalog , entitled Whole Earth Epilog (1974).

  Good artists copy; great artists steal.

  This is a favorite phrase of Jobs, but he is (mis)quoting Pablo

Picasso. "Lesser artists borrow; great artists steal" is similarly

attributed to Igor Stravinsky, but both sayings may well

originate in T. S. Eliot's dictum: "Immature poets imitate;

mature poets steal; bad poets deface what they take, and

good poets make it into something better, or at least

something different. The good poet welds his theft into a whole

of feeling which is unique, utterly different than that from which

it is torn."

  My girlfriend always laughs during sex — no matter what she's

reading.

  This has appeared rather prominently on the internet, usually

without indications of a source, and is often attributed to Jobs,

but it was actually part of the comedy routines of Emo Philips, 

who used "giggles" rather than "laughs" on his comedyalbum Emo .

  The reports of my death are greatly exaggerated (At the Apple

Music Event 9th September 2008)

  Originally from Mark Twain: The report of my death was an 

exaggeration. 

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[edit]External links

Wikipedia has an article about:

Steve Jobs  

Wikimedia Commons has media related to:

Steve Jobs  

  A Collection of 60 Inspirational Steve Jobs Quotes About

Life,Design and Apple 

  all about Steve 

  Steve Jobs Bio 

  Steve Paul Jobs by Lee Angelelli 

  Steve Jobs' Executive Profile at Apple 

  Steve Jobs' Resume 

  "Creating Jobs: Apple's Founder Goes Home Again" in New York 

Times Magazine (12 January 1997) 

  Guinness World Records's entry on Steve Jobs, listing him as the

"Lowest Paid Chief Executive Officer" 

  Anecdotes about Steve Jobs early days in Apple as reported

by Andy Hertzfeld 

  "Remembering 1984 With Steve Jobs & The Entire Macintosh

Development Team" at MacObserver (23 February 2001) 

  Smithsonian Institution Oral History Interview (20 April 1995) 

  "Steve Jobs : The Rolling Stone Interview" in Rolling 

Stone magazine (3 December 2003) 

  "The Seed of Apple's Innovation" in BusinessWeek (12 October

2004) 

  Motivational Speech at Stanford college graduation 

Categories: 

  Business leaders 

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