HOW TO TURN ONE PIECE OF CONTENT INTO A DOZENLEARN TO DO MORE WITH LESS (EFFORT)

YOU ARE EXPERT CONTENT CREATORSAS AN INFLUENCER, YOUR CONTENT CREATION GOES FAR BEYOND BLOG POSTS. IT CAN BE TEXT OR VISUAL, AND CAN RANGE FROM THE COMMENTS ON YOUR POSTS TO A PINTEREST BOARD. WHILE YOUR CONTENT IS CUSTOMIZED FOR YOUR AUDIENCE BY PLATFORM, IT DOESN’T MEAN YOU CAN’T USE THE SAME TOPIC ACROSS YOUR MANY BRANDED PLATFORMS. WE’LL SHOW YOU HOW TO MAXIMIZE YOUR CONTENT CREATION, AND DO MORE WITH LESS (EFFORT).

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THE POWER OF LONG-FORM CONTENTAS EXPERT CONTENT CREATORS YOU CREATE BOTH SHORT AND LONG-FORM CONTENT ON AN ONGOING BASIS. LONG-FORM PIECES OF CONTENT, SUCH AS HOW-TO’S, BEST PRACTICES OR TIPS, INSPIRATIONAL BOARDS, AND GUIDES, ARE IMPORTANT TO YOUR BRAND AND YOUR ROLE AS A CONTENT CREATOR. THEY ALSO TAKE A LOT OF TIME AND EFFORT, WHICH SHOULD BE MAXIMIZED.

GIFT GUIDE HOW-TO POSTS & TUTORIALS

INSPIRATION POSTS TIPS & BEST PRACTICES

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TURN ONE INTO A DOZEN!EVERYBODY, INCLUDING TOP BRANDS, STRUGGLES TO PRODUCE ENOUGH RELEVANT CONTENT TO KEEP THEIR AUDIENCES ENGAGED. SO TAKE A TIP FROM EXPERT MARKETERS AND BRANDS, AND LEARN HOW TO REPURPOSE AND DIVIDE A PIECE OF LONG-FORM CONTENT INTO MANY. IN TURN, YOU’LL NOT ONLY PROVIDE RELEVANT CONTENT TARGETED FOR YOUR DIFFERENT PLATFORMS, BUT YOU’LL INCREASE ENGAGEMENT AND TRAFFIC FROM YOUR AUDIENCE.

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IMPORTANT TIP!BE SURE TO TAG THE BRANDS YOU LIKE WHENEVER YOU ARE CREATING CONTENT THAT INVOLVES THEIR PRODUCT.

BRANDS DO KEEP AN EYE ON THEIR SOCIAL MEDIA, AND YOUR ORGANIC MENTIONS OF THEIR NAME COULD LEAD TO FUTURE RELATIONSHIPS.

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#1 START WITH THE LONG-FORM CONTENTSAMPLE: VANESSA’S GIFT GUIDE FOR HUSBANDS

COCKTAIL SHAKER COLOGNE IPAD AIR CONCERT TICKETS

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#2 MAKE IT A SHARABLE DOCUMENTTURN THE GUIDE INTO A BRANDED AND DOWNLOADABLE PDF, AND ADD IT TO PLATFORMS LIKE LINKEDIN AND GOOGLE+. YOUR READERS CAN THEN DOWNLOAD AND ACCESS YOUR GUIDE AT ANY TIME. BONUS: IF IT’S BRANDED THEY’LL ALWAYS REMEMBER WHERE THEY GOT IT FROM.

Tip: You can also add these documents to your “Publications” section of your LinkedIn profile.

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#3 CREATE A SERIES OF BLOG POSTSDEPENDING UPON THE TOPIC OF YOUR LONG-FORM PIECE, BREAK THE CONTENT INTO DAILY OR WEEKLY BLOG POSTS, AND HYPERLINK BACK TO THE ORIGINAL PIECE. REMEMBER, A GREAT BLOG POST CAN BE SHORT AND SUCCESSFUL.

Post One: “My favorite cologne for men”

Post Two: “Top cocktail recipes you can make in

your own kitchen”

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#4 PRODUCE A VIDEOPRODUCE A VIDEO OF YOU, A FAMILY MEMBER, OR A FRIEND USING THE PRODUCT OR TRYING THE TUTORIAL, AND POST TO YOUTUBE, VINE, INSTAGRAM OR ALL THREE. THE TOPIC OF THE VIDEO DOESN’T HAVE TO BE EXACTLY THE SAME AS THAT OF YOUR LONG-FORM CONTENT, AS LONG AS YOU FIND A WAY TO RELATE THE TWO.

Video Title: “How I learned to use a cocktail shaker properly”

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#5 SNAP SOME PICTURESTAKE SOME FUN AND CREATIVE PHOTOS OF YOU, A FAMILY MEMBER, OR A FRIEND USING THE PRODUCT OR FOLLOWING THE TUTORIAL, AND POST TO PHOTO PLATFORMS LIKE INSTAGRAM OR PINTEREST.

“My husband’s favorite new cocktail to make at home. I love it.”

#holidaygiftguide @BombaySapphire

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#6 START A PINTEREST BOARDCREATE A PINTEREST BOARD FOR YOUR GUIDE, AND BE SURE TO LINK BACK TO THE ORIGINAL POST, TO THE RELATED DAILY/WEEKLY BLOG POST OR TO A RELATED VIDEO YOU CREATED.

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#7 HOST A GIVEAWAYHOST A GIVEAWAY ON YOUR BLOG AND GIVE ONE OF YOUR READERS A PRODUCT MENTIONED IN YOUR LONG-FORM CONTENT.

“Leave a comment about what you’re getting your husband this Christmas, and enter to win a cocktail shaker set!”

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#8 TWEET & FACEBOOK POSTSHARE ALL OF THAT CONTENT: THE DAILY/WEEKLY POST, VIDEOS, PHOTOS, GIVEAWAY ANNOUNCEMENT, ETC. TO TWITTER AND FACEBOOK

“Get your husband a cocktail shaker for Christmas, and enjoy your favorite cocktail together from the comfort of

your couch”

Facebook Tip: Posts that include photos receive 120% more engagement than the average post,

and posts that include photo albums receive 180% more engagement than the average post.

Source: Wishpond

Twitter Tip: According to Twitter, asking for a download in your Tweet increases URL clicks by an

average of 13%.

Source: Twitter

“I finally learned how to properly use a cocktail shaker. Check out the video, but don’t laugh at me!”

#holidygiftguide @BombaySapphire

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#9 GUEST POST ON ANOTHER BLOGWE’VE OBSERVED THAT INFLUENCERS AND CONTENT CREATORS HAVE A STRONG SENSE OF COMMUNITY, AND LIKE TO SUPPORT ONE ANOTHER. TURN TO YOUR COMMUNITY AND ASK A FELLOW INFLUENCER IF YOU CAN POST ON HIS/HER BLOG ABOUT YOUR TOPIC. GUEST POSTING DRIVES MORE TRAFFIC TO YOUR SITE, GENERATES BRAND AWARENESS FOR YOU, AND CAN HELP WITH SEO.

“Dear readers, today Vanessa from Purple Boots Blog is going to share with us some of her top gift choices for husbands”

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#10 ASK YOUR COMMUNITY TO GUEST POSTTAP INTO YOUR COMMUNITY OF LIKE-MINDED INFLUENCERS, AND ASK AN INFLUENCER YOU RESPECT TO GUEST POST ON YOUR BLOG AROUND A PRODUCT OR TOPIC RELATED TO YOUR LONG FORM CONTENT. YOU MIGHT ALSO END UP MAKING A NEW FRIEND.

“Dear readers, today Holly from TapInfluence Blog is going to share with you her gift ideas for husbands”

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#11 CREATE A LISTLISTS ARE ANOTHER WAY TO PROVIDE YOUR READERS WITH MORE USEFUL TAKEAWAY, BRANDED MATERIAL. HELPFUL LISTS FOR YOUR READERS COULD BE A PRINTABLE INGREDIENT LIST, LIST OF MATERIALS NEEDED FOR THE PROJECT, A SHOPPING LIST, OR A LIST OF RETAILERS CARRYING THE RECOMMENDED PRODUCT.

Here’s a list of retailers that have this cocktail shaker in stock.

Here’s a shopping list for the ingredients needed to make this cocktail with the new shaker.

EXAMPLE

EXAMPLE

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#12 SHOWCASE YOUR WORKFINALLY, SHOWCASE ALL OF YOUR HARD WORK BY ADDING NEW SAMPLE CONTENT PIECES TO YOUR TAPINFLUENCE MEDIA KIT!

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THANK YOU FOR READINGWANT TO JOIN TAPINFLUENCE OR FIND MORE RESOURCES FOR INFLUENCERS?

Sign up for TapInfluence today to connect with brands and create your personalized media kit to showcase your high quality content.

From ebooks to webinars, check out our other resources for influencers.

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ABOUT THE AUTHORVANESSA EXPERIENCED FIRSTHAND THE DIFFERENCE INFLUENCERS CAN MAKE FOR BRANDS, FROM FOOD TO INDEPENDENT CINEMA, LONG BEFORE SHE JOINED TAPINFLUENCE. AS HEAD OF INFLUENCER DEVELOPMENT, SHE IS PASSIONATE ABOUT INSPIRING AND SUPPORTING INFLUENCERS.

FIND VANESSA ON TWITTER @VANESSABAGNATO

Head of Influencer Development at TapInfluence

Vanessa Bagnato

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ABOUT TAPINFLUENCETAPINFLUENCE, A SOFTWARE PLATFORM, HELPS ONLINE INFLUENCERS CONNECT WITH HUNDREDS OF TOP BRANDS RELEVANT TO THEIR BLOG NICHE AND READERS. WHEN YOU JOIN TAPINFLUENCE YOU GET TO CREATE A PERSONALIZED MEDIA KIT THAT SHOWCASES YOU, YOUR SITE, AND YOUR CONTENT. HUNDREDS OF BRANDS LIKE CAMPBELL’S, BLACK BOX WINES, OLD NAVY, AND P&G CAN VIEW YOUR MEDIA KIT IN OUR MARKETPLACE, AND CAN INVITE YOU TO PARTICIPATE IN OPPORTUNITIES TO PARTNER WITH THEM ON YOUR BLOG.

www.tapinfluence.com