Embed Size (px)
DESCRIPTION
Citation preview
Page 1 of 2
For further information on this handout and the consulting and coaching programs available please contact:
Image Group International Asia Pacific Head Office
T: (+61 3) 9824 0420
E: [email protected] www.imagegroup.com.au
©2012
How to Win Awards... Grow Your Business
By Jon-Michail
Does your business have strategies in place to constantly review your business activities? If yours are as dynamic and efficient as possible, there are no barriers to gaining that all-important industry recognition - winning industry awards. Think about what an award will do for your business. It will have a huge impact on staff morale, generate sales and establish your business as an industry leader, all of which mean increased profitability. SMEs stand to gain the most from setting aside the time to apply and then be award-ready. If you have a strong business identity and a continuing drive for excellence you will already be a contender with the possibility of becoming an award winning enterprise.
Personal Branding
Ref: 0064
Telstra Business Awards
Page 2 of 2
For further information on this handout and the consulting and coaching programs available please contact:
Image Group International Asia Pacific Head Office
T: (+61 3) 9824 0420
E: [email protected] www.imagegroup.com.au
©2012
Over the last five years, over twenty clients of Image Group International have received awards for business excellence in numerous industry awards. They know what it takes to win. As well as having great product and performance, they constantly use a proven range of strategies to boost and strengthen their business capabilities. As award winner Leonna Rose says, “Business Awards helps to improve your image and differentiate you. My advice is to make it part of your annual plans and strategise what aspects will make you worthy to win the award”. Be flexible. This means adapting to the current and future conditions. Understand when to hunker down in difficult periods and when to grab the opportunities as they start reappearing. Be ready to change gear if necessary, or to explore a different path. If you can quickly adjust your business capability towards a new market, your profitability will respond. That in itself is a sure-fire way to increase your chance in the awards game. Be bold. Get rid of things that are not working and are holding you back. Move forward with strategies that are new and enterprising. By trimming the excesses, you will increase profitability. Who has the talent and enterprise in your team? Who has the skills to move you forward? Who or what added to your successes over the last few months? Nurture and develop those people and processes because they will take you forward, rather than a team which has been remained relatively static. Be up-to-the-minute. How do you and your managers know what current consumer thinking is? How do you identify changing trends? Are you up with current trends in your field? The answer is to learn from your competitors and your customer base. If your competitor is an award winner, so much the better. Remember, nothing succeeds like success, so use that to advantage. But don’t copy them; collaborate with them. Be innovative. There’s nothing more aggravating than seeing a competitor come up with a great idea that you should have had. If you have a thorough understanding of your business’s unique strengths and the way it works, your great ideas will arrive. Your job is to nurture them, develop them and then present them to your clients. Result? Increased profitability. That’s how you will stand out from your competitors and how the award judges will notice you. Daniel Dahm, 2011 Telstra Business Award Winner in a recent interview said "ensure you allocate the right resources to the process. It’s important that if you believe you should win an award, you put the right amount of time into best presenting your case to the judges. Speak to others who have entered similar awards. From personal experience, talking with others who have won or entered previously can help illuminate the process and give you the confidence to put your best foot forward”. Be ready. Think about the business awards you would like to enter and get ready now. It’s a long process; not one that begins with the entry form but one that has months of forward thinking and hard work behind it. An industry award will significantly improve your business results. Even if you don’t make it this time round, the process will immeasurably improve your processes and products. Try it. Whatever the result, you’re going to be a winner. Image Group International offers the ‘How to Enter and Win Awards’ course as a part of the Monetising Your Corporate Brand™ Coaching Program.
