How To Write and Present An Effective Capability Statement NASA HBCU/MSI Technology Infusion Road Tour – Florida A&M University September 28, 2016 Michael A. Townsend, Sr. Director, SAIC Small Business Development and Utilization Office

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How To Write and Present An Effective Capability Statement

• I have just presented SAIC’s Capability Statement

• Concise and directed

• Visually appealing • Uniform presentation style, no loud colors

• Easy to read • Short sentences/statements • Bullet points

• Use of graphics that convey what you are presenting

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How To Write and Present An Effective Capability Statement - Introduction

• Why you need and should have a Capability Statement

• Capability Statement Content

• Capability Statement Format

• Capability Statement Present

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How To Write and Present An Effective Capability Statement

• Whether you have 1 minute or 15 minutes your capability statement must: • Grab your audience’s ATTENTION! • Easy to read and understand

• Tailored to your audience

• Visually appealing • Uniform presentation style, fonts, graphics, colors

• Cover 4 information points • Company/University Introduction • Provide Point of Contact Information • Discuss your differentiators • Discuss your past Performance

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How To Write and Present An Effective Capability Statement - Content

• Company/University Introduction • One very brief company description detailing pertinent data • List other pertinent information

• DUNS • Small Business socio-economics • NAICS and Cage Code • GSA Schedules and numbers • Other federal contract, BPA, IDIQ vehicles and numbers • State contract numbers

• Contact Information - Logo and contact information, with a specific person’s name, phone and email

• Website

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How To Write and Present An Effective Capability Statement - Content

• Core Competencies - Short introduction statement describing and relating the company’s core competencies to the agency, large prime or opportunity specific needs followed by key-word heavy bullet points

• Separate document for each agency, prime or teaming opportunity • Mission or opportunity specific • No long paragraphs • Graphics are not necessary but they should be informational and relative

• Past Performance • List past customers for whom you have done similar work • Prioritize by related agency, federal government or commercial opportunity. • If the past projects do not relate to the targeted agency’s needs, do not list it.

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How To Write and Present An Effective Capability Statement - Content

• Differentiators – Why your company/university? • What makes your university/company stand out from your competitors? • How does this benefit the targeted agency, prime or opportunity? • Do they relate to their specific needs?

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How To Write and Present An Effective Capability Statement - Format

• Most prefer 1 Page 1 Side • I prefer 1 Page 2 sides – Why not use the back side? • Company Information, Capabilities, Discriminators on front side • Past Performance on back side • More room allows for easier reading and more relative information

• Hard Copy • Good quality paper • Pleasing layout and style • Consistent font style

• Soft or Electronic Copy • PDF

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How To Write and Present An Effective Capability Statement - Presentation

• DO YOUR HOMEWORK!!! • Ask who will be at the meeting and what is their role

• Google if you do not know them • Practice delivering the capability statement • Know the information, do not read the statement line by line but reference

sections or topics • Have a conversation with the audience • Have backup information or facts available

• Presenter should be able to communicate and articulate clearly • Chose the appropriate presenter for the meeting

• Arrive early • Relax and enjoy the meeting!

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How To Write and Present An Effective Capability Statement – Thank You!

Michael A. Townsend Sr. Director, SAIC Small Business Development and Utilization Office

smallbusiness@saic.com www.saic.com/sbp

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