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How we ranked accounts. How we ranked accounts. How many tweets. How many followers does this account have and how many times do others mention this account. How many people does this twitter account follow. Not for Profit. Nightlife. Walrus Tweets. Business. When do Mancunians tweet?. - PowerPoint PPT Presentation
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Rank score = [( i / ttweetspw) – 0.2] . 100 + no.followers + av.tweetspw + @mentions + no.following
[(b/ ttweetspw) – 0.2] 100 1000
i = interactive tweets b = broadcasted tweets ttweetspw = total tweets per week no.followers = number of company account followers av.tweetspw = average number of tweets per week @mentions = number of @mentions of the company no.following = number of accounts company is following rank score = the rank score of the measured company highest rank score = the highest rank score of the highest scoring company
How we ranked accounts
How we ranked accounts
Engagement
Popularity
Involvement
How many tweets
How many followers does this account have and how many times do others mention this
account
How many people does this twitter account follow
Not for Profit
Company Purpose
Engagement
Popularity
Involvement Total
Score
1 Big Issue In The North
Magazine 22.2 30.2 2.2 54.6
2 Nexus Art Cafe Cafe 15.7 25.6 2.8
44.1
3 EMERGE
Recycling Recycling Firm 26.8 4.7 0.3 31.8
4 Forever Manchester
Charity 2.0 10.0 1.0 13.0
Company Purpose
Engagement
Popularity
Involvement
Total Score
1 Walrus Bar Bar 142.5 4.3 0.3 147.1
2 Clique Manchester
Club Night 87.1 12.0 1.7
100.8
3 Base Cafe Bar Bar 92.2 5.0 2.0
99.2
4 The Didsbury Pub 48.2 4.2 0.9
53.3
5 Band on the Wall Bar 13.8 14.6 1.0 29.4
Nightlife
Walrus Tweets
Good, great, oooh, thanks, today, twitpic, yay
Business
Company Purpose
Engagement
Popularity
Involvement Total
Score
1 Young Design Studio 43.7 53.3 0.2 97.2
2 Banana
Management Artist
Management 71.0 5.5 0.1 76.6
3 Ralli Solicitors 26.6 2.9 0.2
29.7
4 Infogroup UK Business Services
19.4 4.1 0.6 24.1
5 Gr. Manchester
Chamber of Commerce
Business Advice 8.0 14.8 0.2 23.0
When do Mancunians tweet? Ralli
@RalliSolicitors
Young
@weareyoung
Type of tweets
Company Tweet Marketing Type FIFTYEIGHT @FT8
We have a big Summer delivery next week full of dresses.
Teaser marketing
The Chocolate Cafe @welovechocolate
The Chocolate Cafe is now on Posterous (http://chocolate-cafe.posterous.com)
Direct marketing
Lowry Outlet Mall @lowryoutletmall
Going to the derby tonight at Old Trafford? Parking is FREE at the Mall - just validate your ticket with a purchase!
Targeted marketing
Type of tweets
Lowry Outlet Mall
@lowryoutletmall
Culture
Company Purpose
Engagement
Popularity
Involvement Total
Score
1 The Whitworth Art Gallery
Art Gallery 35.3 18.7 1.0 55.0
2 Manchester
Science Festival Festival 33.0
13.3
1.4
47.7
3 Manchester Art
Gallery Art Gallery 12.2 32.4 0.9
45.5
4 People's History
Museum Museum 39.4 3.0 0.0 42.4
5 Manchester
Museum Museum 23.3 13.4 1.0 37.7
Crisis Management
The Whitworth Art Gallery
@WhitworthArt
Politics
Company Purpose
Engagement
Popularity
Involvement Total
Score
1 Andrew Gwynne Labour MP 192.2 20.0 0.3
212.5
2
Iain Roberts
Lib Dem Councillor
96.5 4.4 0.4
101.3
3 Iain Lindley Conservative Councillor
55.4 7.6 0.4
63.4
4
Suzanne Richards Labour
Councillor 38.5 4.6 0.5
43.6
5 Paul Ankers Lib Dem Councillor
20.3 4.7 0.6
25.6
Sandy Lindsay @sandylindsay
Phil Jones @philjones40
Who: Managing director of Tangerine PR Active since: September 2008 Tweets: 778 Why follow them: A strong voice in the local PR industry, Sandy's insightful comments and strong opinions make her an outstanding Twitter user.
Who: Director at Brother UK Active since: November 2008 Tweets: 1,840 Why follow them: One of the leading business minds on Twitter in Manchester. Regularly cited as an example for effective use of the channel.
Tom Bloxham @tombloxhammbe
Mark Garner @gordomanchester
Who: Chairman of Urban Splash Active since: March 2009 Tweets: 1,049 Why follow them: Chair of Urban Splash and Manchester International Festival, Bloxham is one of the leading voices in the local Twitter community.
Who: Publisher of Manchester Confidential Active since: February 2009 Tweets: 3,572 Why follow them: Vocal and opinionated, Garner has established himself as one of the main local commentators on Twitter for restaurants or otherwise.