© I N N O V I S O R J U L Y 1 0

How we use LinkedIn

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Content

Our approach 1

Top 20 relations3

4

LinkedIn relations2

Potential customers

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Methodology and approach

To establish an overview of our LinkedIn relations and network

To identify potential customers in our shared network

To identify potential customers we have not yet focused on

LinkedIn data generated 9 March – 11 March 2010

Participants: Thomas, Nadia, Nanna, Nikolaj, Jeppe, Torsten og Morten

Data have been aligned, ex Novo Nordisk and Novo Nordisk A/S

Innovisor intercompany relations not shown

Relations not related to a company are removed, ex students

Innovisor affiliations are not shown

Approach

Purpose

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All LinkedIn relations @ Innovisor

Each LinkedIn relation is marked by a blue circle

All LinkedIn connections attached to Innovisor consultants are depicted

The circles most central, marked by the red circle, are those relations shared by most consultants

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Company # of relations

NNIT 140

Novo Nordisk 114

Capacent 31

Deloitte 25

CSC Danmark A/S 20

Omnicom Media Group 14

A.P. Møller-Mearsk 13

Dong Energy A/S 11

Nykredit 10

Implement A/S 10

Top 20 LinkedIn relations @ Innovisor

Company # of relations

PriceWaterhouseCoopers 10

Danske Bank 9

IBM 9

OMD Denmark 9

Vestas 8

TDC 8

PA Consulting Group 7

Nutricia 7

theZouk 7

Rambøll 6

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Top 20 LinkedIn connections @ Innovisor

The picture shows how Innovisor’s Top-20 LinkedIn relations are

conected, ie. those companies with whom we share most relations

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LinkedIn – 20+20 relations with potential

Virksomhed Antal relationer

ISS 5

Scandinavian Airlines 5

KMD 5

Multidata 5

Right Management 5

Adfair APS 4

Momentum Consulting 4

Copenhagen Airports 4

Impact Consult ApS 4

Velux A/S 4

Virksomhed Antal relationer

2BM 4

CISCO 4

Telenor 4

Traen A/S 4

SKI A/S 4

Nycomed 4

Nordea 3

Nokia 3

KPMG 3

Danfoss 3

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Next level LinkedIn connections @ Innovisor

The picture shows how Innovisors Top

21 - 40 LinkedIn relations are

connected, ie. those companies with

whom we share most relations

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Which companies are shared connections and why?

Which initiatives should we consider? Aimed at our shared LinkedIn network pairing the current situation of

the

company with the relations in it

What to do?

Use LinkedIn as a platform for dialogue