An Executive Briefing Centre is an innovative centre that enables a company to demonstrate their products and services in an interesting and engaging way. Offering a personalised, transformative experience to strengthen relationships, they are used to support an organisation in demonstrating to their clients how they can take their business forward. EBCs are rated as a key factor in positively influencing business decisions, shortening sales cycle and securing high net worth business. EBCs are proven to strengthen relationships and drive revenue. A study by the Association of Briefing Program Managers (ABPM) reported that EBCs rank highest for activities relating to accelerating progression or faster closing

How well-designed experience centres will support your sales function

KEY BENEFITS

AmorePacific Beautiful Life Center,Factory Tour & Brand Center, Korea

Executive Briefing Centres (EBCs), training rooms, experience suites... ...Call them what you will, offer many benefits, but how can you ensure your EBC is designed to maximise the return on investment.

of enterprise deals, especially where prospect interaction and feedback are important in the sales cycle.

EBC Audiences

Make a Decision

to Buy

77% 34% 84%77% 34% 84%

Purchase Faster

77% 34% 84%

StrengthenCustomer

Relationships

(ABPM Survey Results)

From our vast experience in the entertainment and corporate enterprise markets, and having been involved in many EBC projects around the globe, we can help realise a designer’s creative vision in almost any environment.

What benefits can a well-designed system bring? Supporting well-conceived content, technology and a cleverly designed audio-visual system creates a collaborative and engaging experience that is memorable for the client and helps to push high value sales down the pipeline.

• It is important if you already have an existing EBC, that legacy technology integrates well with any new technology, and all technology supports the design ideas and company objectives.

• Demonstrations need to be seamless, no sales executive wants to find themselves in a position where they are waiting for images and personalised content to load or they cannot find/send files from their devices. This is frustrating and embarrassing for all parties involved.

• Besides facilitating communication, EBC’s need to support collaboration and engagement throughout the whole customer journey.

• Sales executives want the client to be focused on the right sales messages in the most memorable way possible. Content management systems need to be easy to operate and allow for last minute adaptions as discussions progress.

Whilst it might seem that a ‘white space’ offers the greatest flexibility, this approach can often lead to one-way communication - you talk, and your customer listens and eventually disengages. We all know effective selling only happens when you listen to your customers, so with that in mind integrating AV technology specialists into your EBC design process at the outset brings multiple benefits, it will:

Create memorable experiences

Enhance your brandStrengthen relationships Help provide competitive advantage Drive higher value salesBetter lead qualificationShorten sales cyclesPositively influence decisions

London-based bank, UK

High resolution media wall, London based bank The Reception area for one of Electrosonic’s clients, a London-based bank, now features two high resolution LED displays which show relevant, real time corporate information, helping to enhance the brand and deliver key messages in a visually engaging way.

CASE STUDY 1:

POWERFUL, ENGAGING COMMUNICATION

How is this all achieved, and in a timely and cost effective manner? We believe investing in a design-led approach, for either your brand new EBC or EBC upgrade, will provide you with a location that is impressive, collaborative, engaging and most importantly effective at closing high value sales quicker.

What is a design led approach?A well-designed EBC requires many great minds, architects, designers, technology specialists, system integrators and project managers, to bring the solution together and ensure an organisation reaps its benefits.

We work with brands and intellectual properties to develop, understand their challenges and evolve their stories into memorable experiences, exploring technology applications and developing functional designs for your sophisticated needs. We listen, collaborate and deliver the best digital experiences that captivate, educate and entice audiences around the world.

Electrosonic design systems that are future-proofed for the adaptations we know a client will want to include in the future as their business develops.

Our expertise helps you achieve your goals We have a deep-rooted passion for the success of our clients. Our Design and Consulting Team can be your trusted advisor for your audio visual, information communications technology (ICT), integrated surveillance and access control system design, and architecture acoustics. Our global team of experts include CTS Certified Designers, BIM (Building Information Modelling) technicians, project managers, engineers and programmers, commissioning agents and industry experts. These skills give our clients the confidence they will get the best technology solution to meet their visions, goals and budget, whilst our exceptional planning and meticulous attention to detail ensures your installation is completed on-time, increasing your return on investment.

Our 50 years’ experience working with both enterprise and entertainment clients has given Electrosonic the depth and breadth of knowledge to deliver outstanding EBCs that meet the designer’s aspirations and visions. We are a single solutions provider, so following on from design, we can integrate and fully service an EBC, with either on-site staff or remotely from our 24/7 video network operation centres.

We are able to apply a broad knowledge to a narrow problem. We can draw on the insights about customer behaviour and desires from our entertainment projects and apply these in other situations. People are people, whether they are in the queue for the Transformers 3D ride or the atrium at Eaton Corp’s Ohio headquarters; they are excited by an opportunity to be transported away to a new experience.

“”

David Roffey Solutions Architect Electrosonic

Member of the ABPM European Leadership Council.

A key benefit of a well-designed AV system is that it takes into consideration the requirements of today, but ensures it remains open to the developments of tomorrow. Our consultative approach in experiential design helps clients achieve their strategic objectives in a compressed timeline.

“”

Paul Kent Senior Consultant Electrosonic

Electrosonic worked with power management company, Eaton, to use AV technology to communicate its brand’s strengths to employees, customers, suppliers, marketers and government leaders. Electrosonic served as a consultant to designers Ralph Applebaum Associates during the design phase, and were ultimately contracted to Eaton to design the AV systems. The centre piece of the Eaton atrium is a five-storey LED Chandelier, 53-feet tall, and an 80-foot LED Curtain, using a unique LED mesh that was two years in the making. Electrosonic carried out extensive testing of the racks and the LED mesh to ensure the longevity of the installation.

This installation shows what you can achieve when an AV systems integrator like Electrosonic is brought on board early during the design process and then executes the work. The level of detail and refinement represented in the Chandelier and the Curtain structures would not have been possible without this early coordination.

TIM VENTIMIGLIADIRECTOR BERLIN OPERATIONS RALPH APPLEBAUM ASSOCIATES

Eaton animate their five storey high atrium using state-of-the-art LED

“ ”

The LED Chandelier at Eaton EBC, Cleveland, Ohio, USA

A STATEMENT BRANDING INSTALLATIONCASE STUDY 2:

electrosonic.com

Sun Microsystems EBC, Scotland, UK

Sun Microsystems EBC uses modern AV solutions to educate clients, encourage collaboration and build long term partnerships. The flexible AV technology allows staff and potential clients to use any combination of meeting rooms to learn about the latest Sun Microsystems IT technologies and how they can improve their business. Being able to display specific content helps build personal relationships, enable greater collaboration and shorten the sales cycle.

CASE STUDY 3:

IMMERSIVE PRODUCT EXPERIENCE & COLLABORATION

DESIGN & CONSULTING We work with organisations to understand their challenges and opportunities, and explore technology applications and functional design to ensure your meeting spaces provide an efficient, consistent and positive user experience.

• Technology master planning• AV design consulting• Information communication technologies• Architectural acoustic • BIM (Building Information Modelling)• Security, surveillance and access control systems • Facility impact consulting • Budgeting and tender specifications

BUILD / SYSTEM INTEGRATIONWe pride ourselves on our high-quality build and systems integration expertise. Our aim is to work closely with you throughout the project providing you with effortless technology that enhances collaboration across your business, ensuring your employees and clients receive a first-class meeting room experience.

• Engineering• Programming• Installation• Project management • Fabrication• Commissioning

SUPPORT & SERVICE Our support services give you peace of mind your meeting room technology solutions are always up and running, allowing meeting participants to concentrate on the meeting and not the technology.

We provide ongoing maintenance and operations support to reduce the cost of ownership while improving your system uptime and reliability. Electrosonic’s Managed Service practice is built on a responsive, customer-centric model that streamlines the support process.

• 24/7 support • Onsite staff • Remote monitoring - web, audio and video • 24/7-365 help desk support• Emergency response• Warranty & break-fix• Maintenance and repair • Field engineering support

Your next stepto creating a high value EBC

If you are an EBC designer and want to speak to one of our technology specialists on how to use technology to bring your visions to life, or if you are a Sales or Marketing Director and you need help building a business case for an EBC/EBC upgrade contact us.

collaboration@electrosonic.com

Our Services