How you can meet your top marketing priorities with digital asset management

8/3/2019 How you can meet your top marketing priorities with digital asset management

1/7

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2/7

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Rxilxipy Rfxmfep

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%8 Iepfgxcpieg iepl }lmicn mjceefn}. nfqfxcgieg }lmicn `cpc =2&

%= Iemxfc}ieg xfnfqcemy qic `yecdim mlepfep 82&

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%6 Idrxlqieg xf}rle}f cppxihvpile 3:&

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7 Jixieg dlxf }pc 37&

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%32 Mfepxcni{ieg dcxofpieg crrnimcpile} iepl lef }vipf 9&

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3/7

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}lmicn mjceefn} hy fechnieg dcxofpfx} pl rvhni}j ce` rl}p c}}fp} pl pjl}f efpwlxo} ìxfmpny xld pjf @CD rncplxd.

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ce` rxl}rfmp} cxf pyrimcnny }fgdfepf` iepl gxlvr} wipj mlddle eff`} ce` iepfxf}p} ce` }rfmim dcxofpieg

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dfìc ce` lpjfx} pjcp eff` mlepfep cxf nfp }mxcdhnieg pl pxy ce` e` pjf rfx}le ie pjf dcxofpieg lxgcei{cpile pjcp

mce rliep pjfd pl pjf mlepfep pjfy cxf nlloieg lx%

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dcpfxicn} pcxgfpf` pl }rfmim }fgdfep}%

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4/7

0



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IHD }vxqfy%0

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fegcgfdfep xcpf%

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pjf plr 82.222 Acmfhllo rcgf}% Pjf mldrcey lve` pjcp Acmfhllo rl}p} wipj rjlpl} jc` c 2%83 rfxmfep

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rfxmfep fegcgfdfep xcpf%6

@CD }y}pfd} dcof ip fc}y lx dfdhfx} l pjf fzpfe`f` fepfxrxi}f pl e` pjf hf}p ìgipcn c}}fp lx c rcxpimvncx

}lmicn dfìc rl}p% Pjf ncpf}p gfefxcpile l @CD }y}pfd} glf} c }pfr vx pjfx hy fechnieg dcxofp} pl rvhni}j lx

rl}p c}}fp} ìxfmpny pl }lmicn dfìc efpwlxo} }vmj c} Acmfhllo. Pwippfx ce` YlvPvhf xld pjf @CD iepfxcmf% Pji}

fnidiecpf} pjf pidfmle}vdieg rxlmf}} l `lwenlcìeg xld pjf nihxcxy. glieg pl ylvx }lmicn dfìc rncplxd. ce`

vrnlcìeg pjf igipcn c}}fp%

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nf} pl rl}p idcgf} ce` qi`fl}. v}fx} }idrny v}f JPDN fdhf` ml`f}% Pji} dfce} pjcp. i c mjcegf i} dc`f

pl pjcp nf. cnn l pjf ie}pcemf} wjfxf pjf nf jc} hffe v}f` winn cvpldcpimcnny xfafmp vr`cpf}% I ip }jlvn` fqfx

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idrcmp le pjf v}fx} IP }y}pfd}%

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5/7

6Mlryxigjp 8238 Wi`fe Fepfxrxi}f}. Iem% Cnn xigjp} xf}fxqf`%


-= Iemxfc}ieg xfnfqcemy qic `yecdim mlepfep

@yecdim mlepfep i} ce fdfxgieg pfmjeisvf pjcp ieqlnqf} cvpldcpimcnny ie}fxpieg mlepfep wipjie fdcin. rxiep. dlhinf

ce` lenief mcdrcige} hc}f` le ielxdcpile pjcp p} qi}iplx} ce` qifwfx} iepl mfx pcie dcxofp }fgdfep}% Pjf ofy

c`qcepcgf l `yecdim mlepfep i} pjcp ip dcof} ip rl}}ihnf pl mxfcpf mcxfvnny pcxgfpf` ce` jigjny rfx}lecni{f` ce`

xfnfqcep dcxofpieg mcdrcige}% Dcoieg pjf mcdrcige xfnfqcep pl pjf v}fx iemxfc}f} fegcgfdfep ce` jfnr} iemxfc}f

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xf`vmf pjf evdhfx l lrp lvp} ce` }rcd mldrnciep}%

@CD }lpwcxf *f}rfmicnny @CD }lpwcxf wipj xlhv}p ce` rxcmpimcn felvgj dfpc`cpc vempile}) mce jfnr xf`vmf

pjf pidf xfsvixf` pl i`fepiy mlepfep pjcp i} xfnfqcep pl fcmj dcxofp }fgdfep? pji} i} f}rfmicnny jce`y ie `f}igeieg

`yecdim dfìc mcdrcige}% Pjf ncpf}p gfefxcpile l @CD }y}pfd} rxlqi`f} ce crrnimcpile rxlgxcddieg iepfxcmf

*CRI) pjcp fechnf} fqfnlrfx} pl wxipf iepfgxcpile} pjcp mcrpvxf mlepfep cvpldcpimcnny xld pjf @CD }y}pfd ce`

ie}fxp ip cvpldcpimcnny iepl fdcin. rxiep. dlhinf lx lenief mcdrcige}%

-6 Idrxlqieg xf}rle}f cppxihvpile

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pjxlvgjlvp ip} nifmymnf% @CD }lpwcxf cn}l jfnr} dcxofpfx} fdrlwfx iepfxecn ce` fzpfxecn pfcd} wipj }fn}fxqimf

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rxlqi`f pjf}f c}}fp}%

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qfx}ile} cxf hfieg v}f` ie wjimj dcxofpieg rxlgxcd}. }lmicn efpwlxo}. hnlg}. fpm% Pji}. ie pvxe. dfce} dcxofpfx}

mce v}f @CD }lnvpile} pl idrxlqf pjfix v}f l cecnypim} plln} pl ve`fx}pce` wjimj c}}fp} cxf ffmpiqf ce` wjimj

pjfy mce `l wipjlvp% Hy gfppieg c hfppfx ve`fx}pceìeg l ylvx c}}fp}. ylv }jlvn` hf chnf pl nfcxe wjl ylvx rlwfx

v}fx} cxf ce` wjimj v}fx gxlvr} eff` fzpxc cppfepile%

Rxilxipy -32; Mfepxcni{ieg dcxofpieg crrnimcpile} iepl lef }vipf

Dcxofpfx} xfmlgei{f pjcp pjf fwfx crrnimcpile} pjfy eff` pl wlxo wipj. pjf dlxf fmifep pjfix dcxofpieg lrfxcpile

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mcpcnlgf`. dcecgf` ce` i}pxihvpf` pjxlvgjlvp pjf fepixf igipcn c}}fp nifmymnf% Hy rxlqiìeg c mfepxcn f}piecpile

lx pjf}f pc}o}. @CD }y}pfd} lpfe dcof ip rl}}ihnf pl fnidiecpf pjf ml}p l lrfxcpieg ce` }vrrlxpieg dvnpirnf

}lpwcxf }y}pfd} pjcp wlvn` lpjfxwi}f dcecgf. i}pxihvpf ce` cxmjiqf igipcn c}}fp}%

Mldrceif} wipjlvp mfepxcn c}}fp nihxcxif}. mlnnchlxcpiqf plln} ce` c dfce} l gfppieg c}}fp} iepl pjf rxlrfx lxdcp

lpfe }rfe` pidf ce` dlefy le xf`ve`cemy. mxfcpieg c}}fp} pjcp cxf }idincx lx i`fepimcn pl lef} pjcp cnxfc`y fzi}p

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ce` mcdrcige}%

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6/7

1



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}lvxmf} la @CD XLI% Wi`fe Fepfxrxi}f}. alx fzcdrnf. mxfcpf` c

@CD dfpxim mcnnf` pjf xfrvxrl}ieg xcpil pjcp jfnr} dcxofpfx}

ve`fx}pce` kv}p jlw dvmj pjfix @CD }y}pfd} cxf jfnrieg pjfd gfp

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@CD }lpwcxf mce xff c`ìpilecn xfqfevf} hy xf`vmieg pjf pidf xfsvixf` pl gfp efw rxl`vmp} pl dcxofp% @CD

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c}}fp} mce xf`vmf pjf pidf xfsvixf` pl idrnfdfep pjf dcxofpieg mcdrcige} xfsvixf` pl ncvemj c efw rxl`vmp.

xf`vmieg pidf pl dcxofp%

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pl dffp%

Mcnmvncpieg ylvx @CD nchlx ml}p}

El% la rflrnf wjl }rfe`

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rfx}le ceevcnny

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ie c`diei}pxcpile la

mvxxfep c}}fp dcecgfdfep

Cqfxcgf @CD

}fcxmj jlvx} rfx

rfx}le ceevcnny


7/7

7Mlryxigjp 8238 Wi`fe Fepfxrxi}f}. Iem% Cnn xigjp} xf}fxqf`%


Mlemnv}ile

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c}}fp} wjl}f idrlxpcemf ie pjf dcxofpieg rxlmf}} i} mlepievcnny gxlwieg% @CD mce jfnr dcxofpieg fzfmvpiqf}

cmjifqf pjfix glcn} hy jfnrieg pjf fzpfe`f` fepfxrxi}f i`fepiy ce` vpini{f igipcn c}}fp} pl fejcemf mlddveimcpile}wipj mv}pldfx} ce` rxl}rfmp}% @CD }lpwcxf cn}l }pxfcdnief} pjf rxlmf}} l i`fepiyieg ce` ì}pxihvpieg c}}fp}

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xf}rle}f cppxihvpile%

Rfxjcr} dl}p idrlxpcepny. @CD }lpwcxf cnnlw} ylv pl xfrvxrl}f pidf ce` pcnfep. }l ylv mce jlef ie le ylvx

df}}cgf ce` }pxcpfgy xcpjfx jcqieg pjfd pif` vr ie ìgipcn jlv}foffrieg%

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