How to…Facebook, YouTube, Twitter

for Family PlanningKate Saylor, MSI

Outreach LibrarianUniversity of Michigan

Learning Objectives

Facebook

Utilize Facebook for an effective social media campaign:

• Learn how to share content with fans such as external links and photos

• Identify best practices of effective facebook accounts by examining several case studies

• Promote pages through facebook ad campaigns

YouTube

Utilize YouTube for an effective social media campaign:

• Learn the basics, upload videos, and settings that will make your videos easily findable and sharable.

• Identify best practices of effective youtube channels by examining several case studies

Twitter

Utilize Twitter for an effective social media campaign:

• Learn the basics of twitter, how to...follow, retweet, reply, design your page

• Understand how to share engaging content• Identify best practices of effective twitter

accounts by examining several case studies

Why?

Who?

How?

Flickr Image by Media Culpa

A social networking site that allows users to interact with friends and brands through an

online profile page.

Launched in February 4, 2004

Users

500 million users

checkfacebook.com

TrafficPeople spend over 700 billion minutes per month on Facebook.

More than 30 billion pieces of information is shared each month.

BrandBasics

GroupsPersonal interaction

Limited size allows emailsGreater permission control

No applications

PagesCorporate interactionAllows only updatesAnyone can ‘fan’ a pageIndexed by search engines

Share Engaging Content

Sharing Links

Link Preview

Edit Link Title

Edit Link Description…

…and Thumbnail Image

Use the @ symbol to pull up a list of other pages that you

have liked.

This links to their facebook page.

Sharing Photos

Are you listening?

•Invite current friends to become fans•Add a link on your website•Pay for an ad campaign

Ad Campaign

For any available ad inventory, Facebook selects the best ad to run based on the cost per click or impression and ad performance.

If you choose a Pay for Clicks (CPC) model, you will also bid on how much you are willing to pay for each click on your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.

If you choose a Pay for Views (CPM) model, you will also bid on how much you are willing to pay for every thousand impressions of your ad. Facebook will display your ad in the Ad Space. The amount you are charged will never exceed your daily budget.

Video-sharing website launched on February 14, 2005.

Users can upload, share, and view videos.

Users•Users range in age from 18-55

•Evenly divided between males and females

•Spans all geographies.

Traffic

People watch

2 billion videos a day

Every minute,

24 hours of video is

uploaded to YouTube.

Customize Your Channel

Flickr Image By Marcin Wichary

Uploading a Video

Findable

Include complete profile information

Video categories make your video

findable whenbrowsing

Tags

Clicking on a Video Tag Runs a Search

Are You Listening?

Sharable

Microblogging service launchedon July 15, 2006.

“Tweets” are limited to 140 characters.

Traffic

65 million tweets are posted each day

190 MillionUsers

How to Follow

Who to Follow?

Design

Changing Background

PresetThemes

Hex Color Codes

Tiled Background Image

Single Background Image

Tweet Basics

Anatomy of a Tweet:• Author profile image• Link to the tweet author• Text•@ is a Reply• # is a hashtag• Links

@ is a Reply

Sharing Links

# is a Hashtag

Searching

Thank You!

All images courtesy of Microsoft Software unless otherwise noted

Contact Information

• Kate Saylor• kmacdoug@umich.edu• Twitter: @litebulb11• Facebook: MLibraryHealthy