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How to Reach the Hispanic Shopper Joan Williams, RDN, LDN FoodandNutri<onTransla<ons.com
[email protected]; 321-‐287-‐1842
WHY Target Hispanics? • Hispanics spend more on food per month than the general popula<on
• Hispanics buying power is said to be more than $1 TRILLION this year!
Family Larger average family size
Technology social
connec<on
Shopping More trips & more spend
Cooking From
scratch with healthy
ingredients
Meal <me More
celebra<ons & family meals
Media Spanish
language is cultural
connec<on
Hispanics are Family And Food Centric
WHAT Makes Hispanics Unique?
HOW Some Retailers Are Already Targe<ng Hispanics
• Walmart • H-‐E-‐B • Target • Publix Sabor • Vallarta Supermarkets
WHAT Can You Do to Capture This Market?
• Win ‘Mom’ over • Connect with Hispanics on an emo<onal and cultural level
• Engage customers in both English and Spanish
• Team up with Pharmacy for Specific Store Tours
Joan Williams, RDN, LDN Owner of FoodandNutri<onTransla<ons.com
www.FoodandNutri<onTransla<ons.com [email protected]; 321-‐287-‐1842