Announcing the

HP PageWideWeb Press T250 HD

with HP Brilliant Ink

Be Brilliant!

A new 4 color ink setoffering an extended gamut,

specifically designed to deliver consistent print quality across a broad range of media, including offset coated

and uncoated and is upgradable onthe current T200 HD presses

That’s Brilliant!HP Brilliant Ink

HP Brilliant Ink deliver eye catching colors

with brilliant reds and blues

The brilliant chemists at HP have formulated this innovative ink with

a wider gamut on coated anduncoated media, surpassing

GRACoL and Fogra gamut volumes by 30 to 50%

BOOST YOUR COLOR HP BRILLIANT INKExtended Gamut and ColorBoost profiles

REFLECTING ON SHEET GLOSS HP BRILLIANT INKSheet Gloss and Gloss Uniformity

High impact print applications that “pop”

• Delivering uniform gloss across print• Formulated to maintain offset coated sheet gloss

ONE INK, MANY APPLICATIONSHP BRILLIANT INK

Media Versatility

Broad media versatility!

HP Brilliant Ink support the widest range of applications, positioning you to capture new businessincluding self-mailers, postcards, journals, catalogs, posters, and pieces which haven't been invented yet

HP Brilliant Ink enables print service providers to:• Use many categories of media, ColorPRO and offset coated

gloss, silk, matte, and virtually any uncoated media• Switch from one media type to another with minimal setup and

operational effort with this all digital print solution - everything you need for success is built into the press!

BRILLIANT MEDIA VERSATILITY HP OPTIMIZERBroad media choice with on press digital solution

HP Brilliant Ink+ HP Optimizer (90-100%)

ColorPRO

Inkjet media

Standard offset media

Uncoated media Coated media

HP Brilliant Ink+ HP Optimizer (50-75%)

HP Brilliant Ink only HP Brilliant Ink only

Enables printing on offset coated and uncoated media

• This all digital solution enables easy media type changeover with a touch of the press user interface

• Improves print quality, controls coalescence & bleed• Compensates for coated media mill batch variation• Delivers high optical density with reduced show-thru

on offset uncoated media

HP PageWideWeb Press T250 HD

with HP Brilliant Ink

HP PAGEWIDEWEB PRESS T250 HD

Innovations and Solutions

Proven ProductivityHDNA Print Modes | Drying Capacity Upgrades | Multi-Roll Printing HP TIJ Printhead | Wipe Cassettes | Multi-Press Remote Ink Transfer Station

Offset-Class QualityHDNA | Quality Print Mode | Dual Drop Weight | Nozzle Redundancy HP Color Management Tools | ColorBoost | UV & AQ Coating OptionsQUICK Vision | Enhanced Color Vision System | Built-In Color Calibration

Exemplary VersatilityHP Brilliant Ink | HP OptimizerHP ColorPRO Media Program | HP Environmentally Friendly Inks

Compelling EconomicsUpgradable Platform | Long Life Offset Quality Press DesignOne Press | One Ink | Broad Media Support | Attractive Cost Per Page

HP PAGEWIDE WEB PRESS T250 HDOffset Class Quality, Proven Productivity, Unrivaled Versatility, Compelling Economics

QUALITYOffset Class Quality – drive offset

transfer to digital

HP Brilliant Inks deliver eye catching colors: brilliant reds and blues with glossy

output

High Definition Nozzle Architecture 2400 nozzles per inch

Up to 8X nozzle redundancyDual drop weight Quality mode

VERSATILITYUnrivaled – print on many

categories of paper

Print on offset coated and uncoated media without a primer

Compensate for offset batch to batch variation with HP Optimizer.

Optimized for HP ColorPRO and inkjet coated or treated media.

ECONOMICSUpgradable – protect your

investment

Upgrade existing presses, print quality, color management, quality

management

Deliver competitive Cost Per Page (CPP) on coated and uncoated

applications

PRODUCTIVITYProven - meet deadlines with

confidence

Speeds Up to 500 fpm (152 mpm)22“ web width

HDNA Performance and Performance HDK print modes

Productivity delivered with quality via updated Color Vision System

1200 dpi each ink feed slot (up to 9600 npi/color)

High Productivity

• Up to 500 ft (152 m) per minute color in Performance and Performance HDK modes

• Up to 250 ft (76 m) per minute color in Quality mode

High Quality with dual drop weight printing

• Native Resolution: 2,400 nozzles per inch• 21,120 nozzles in each printhead• Quality built on repeatable dot accuracy and dot size

Reliable print quality, up to 8x nozzle redundancy

User replaceable

Upgradable

HIGH DEFINITION NOZZLE ARCHITECTUREINNOVATION IS IN OUR DNAHDNA Printheads with 2400 NPI native resolution

• HP’s advanced image processing pipeline convertscontinuous-tone data to halftones and drop placement commands, delivering industry leading HDNA quality

• LDW and HDW drops are used in different regions across density ramps for each color

• Delivering Color Quality:

– Reliable and consistent color, job to job & press to press

– Smooth color and density transitions

– Better highlight and shadow details

– Maximize color consistency with great precision

– Repeatable color setups with color and mono ICC profiles

– Minimizing tone breaks and digital grain with small drops

– Set ink limits for each paper and desired level of saturation

+

Highlights Mid-tones Shadows

Quality mode: 4 color Dual Drop Weight (DDW), 2400 nozzles per inch

QUALITY: PRINTING WITH HP HDNA TECHNOLOGYUsing Low Drop Weight(LDW) and High Drop Weight (HDW) in Quality mode

• Quality mode uses Dual Drop Weight (DDW) across all 4 colors at 50% press max speed, and produces the finest detail of all print modes – rich, vibrant colors, smooth skin tones, incredible shadow detail.

• Performance HDK mode uses Dual Drop Weight (DDW) for black and High Drop Weight (HDW) for colors, offering the best print quality at full press speeds with strong detail in dark areas, darker gradients and shadow details, and minimal grain.

• Performance mode uses only High Drop Weight (HDW) for excellent print quality at full speeds.

Performance, 500fpm Performance HDK, 500fpm Quality, 250fpm

PRODUCTIVITY AND PRINT QUALITY HP PageWide Web Press T250 HD print modes

HP PAGEWIDE WEB PRESSEnhanced color vision system

T250 HD upgrade contains:• New Color Cameras• New Lighting System• New Spectrophotometers

“What you see is what you get”

Diagnostics and active print job content displayed in full color for simplified print monitoring

v

Print speeds & Duty cycle:

• Performance & Performance HDK modes: − up to 500 fpm/152 mpm

• Quality mode: − up to 250 fpm/72 mpm

• Duty cycle: − up to 62M US LTR pages per month

Media and Print details:

• Media width: 8-22 inches (203-558 mm)• Print width: up to 20.5 inches (521 mm)• Printable frame length:

• 8.5-72 inches (216-1829 mm)• Simplex and duplex print modes

Updated Color Vision System: maintain full productivity while monitoring quality

Media range: • 40 to 250 gsm, up to 10 pt stocks

Media types: • Offset coated and uncoated media • HP ColorPRO and inkjet treated coated

and uncoated media

HP Optimizer:• Compensate for batch to batch mill

variation and deliver consistent print quality across a broad range of offset coated and uncoated media

• Enable fast media type change between production runs

MICR option: • Magnetic Ink option, available for inkjet

treated and offset uncoated media

PRODUCTIVITY VERSATILITYPress Hardware

• Robust, upgradable press platform offers long operational life and future

• Available as an upgrade to existing T200 series press series

Operations and Productivity

• Remote Ink Transfer Station supports up to 3 presses with a single set of supplies

• Extended dryer capacity• Expanded Digital Front End (DFE) capacity• HP SmartStream Color Studio• HP Quality Image Check Vision System• Unwind and rewind units, including Zero

Speed Splicing forautomated roll changes

• Remote work station accessory

ECONOMICSHP Brilliant Ink:

• Extended gamut: deliver eye catching colors with brilliant reds and blues

• Gloss: maintain or exceed sheet gloss on many offset coated gloss media

High Definition Nozzle Architecture:

• Native resolution:

− 2400 nozzles per inch

• Redundancy: 8x Black / 4x CMY

• Dual Drop Weight (DDW): delivers smooth skin tones and incredible shadow detail: Quality mode offers 4 color DDW, while Performance HDK prints DDW in black only at full Performance mode speed

QUALITY

HP PAGEWIDE WEB PRESS T250 HDPress specifications

HP TECHNOLOGY INNOVATIONS AND SOLUTIONS – PRINT QUALITY

HP Quality Image Check (QUICK) VisionSystem• Compares press RIP output with printed

content from the press

• Highlights possible printhead healthand alignment issues, ensuring continuoushigh quality printing

• Reduces paper waste and ink wasteby eliminating quality bars

Built-In Color Calibration viaHP’s Standard Press Vision System• Ensures consistent, high quality colors

between production runs, differentmedia, and different presses without manual intervention

• Front to back color-to-color alignment between printheads ensures bestin class print quality

Aqueous/UV Coating option

• Confidently deliver stunning print quality, high gloss and durability for direct mail and general commercial printing applications

• Seamlessly integrated with HP presses for maximum productivity and easy, efficient operation

• Use local, readily available coatings desired by customers – aqueous or UV – and switch between in minutes

FOUNDATIONAL COLOR SCIENCE

ESSENTIAL COLOR MANAGEMENT

ADVANCED COLOR MANAGEMENT

COMPLIMENTARY E-LEARNING FOR EVERY CUSTOMER

PROVIDES FUNDAMENTAL UNDERSTANDING OF COLOR

MANAGEMENT

COVERS KEY FUNDAMENTAL COLOR SCIENCE TOPICS

3-DAY ONSITE CONSULTING

COMBINES THEORETICAL INSTRUCTION AND HANDS-ON

PRACTICE

2-DAY ONSITE CONSULTING

COMBINES ADVANCED INSTRUCTION AND HANDS-ON

PRACTICE

BUILD CUSTOM COLOR PROFILES SPECIFIC FOR YOUR

BUSINESS

FOCUS ON COLOR MATCHING & COLOR PROOFING ACROSS

PRINTING DEVICES

PageWide Web Press Color Management SuiteMeet your customer’s color accuracy demands by matching brand logos and colors across different media types and delivering color consistency press to press, job to job. Save time by standardizing your color workflow and save money by building compelling ink reduction profiles.

Be Brilliant!

Investing in HP is an investment in your future.

HP PageWide Web Press T250 HDprovides new direct to offset coated prints with extended gamut and high sheet gloss.

HP continues to deliver on the promise of upgradability across the T200 press family,

many of which have been in service for over a decade, and with innovation

like this, will continue to be forthe foreseeable future.

HOW HP PROTECTS YOUR INVESTMENT

Full investmentprotection: seamless upgrades tocapture all new press features.

UPGRADE2x nozzles

+25% speed

UPGRADE2x colorspeed

HP PageWide T200 200 color fpm

30M pages/month

Initial Investment

2010

HP PageWide T230 400 color fpm

50M pages/month

Upgrades: Printheads, A50 Ink, Software

2012

HP PageWide T240 HD 500 color fpm

62M pages/month

Upgrades: Print Quality, Electronics, Printheads,

Software, Optional Dryers,DFE and Primer

2016

HP PageWide T250 HD 500 color fpm

62M pages/month

Upgrades: Print Quality, Color Vision, Media Versatility

HP Brilliant Inks

2020

UPGRADE2x mediaversatility

“The bettermentof our society is not a

job to be left to a few. Itis a responsibility to be

shared by all.” Dave Packard

SUSTAINABILITY IN FOCUSHP BRILLIANT INKEnvironmentally friendly

Sustainable solutions

With water-based HP Brilliant Inkand HP Optimizer, work environments are

improved and operating requirements are simplified.

HP Brilliant Ink and HP Optimizer are formulated to meet HP design goals, delivering a non-flammable,

non-combustible, low odor water-based ink that provide no HAPs and low VOCs.

Sustainability guides how PageWide Industrial designs, manufactures, and operates. It’s the connecting fabric of the full value chain, from the people who make our

products to those who use them every day.

BUSINESS ARE GROWING STRONG

• Direct Mail and Publishing are growingrapidly Heatset offset is declining 2% and 160 billion pages every year; someof these pages are quickly migrating

• Customers pushing for more finishing integration & automation to reduce laborand waste

• Inkjet is the right solution offering targetedmarketing and omni channel campaigns

– Brand promotion; personalized andtargeted creating compelling clientpurchasing behaviors

• HP’s PageWide Web Press Solution delivers a unique value proposition for success in this market

PRINT QUALITY | Strong, growing HP Brand

With HP PageWide Web Presses in Direct Mail

PRODUCTIVITY | Investment protectionwith upgradeability

MEDIA VERSATILITY | Vertically integrated technology

COMPELLING ECONOMICS | Investment protection with upgradability

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APPLICATIONS!Across the breadth of COMMERCIAL applications,

HP products help you be unique and drive appealing messages

Thick Stocks | Coated Stocks Rich in Coverage | Die cut Dynamic Perforate Unique Folds AQ/UV Coat | Laminate 3D Pop-up mailers

HP PageWide presses alongwith our SmartStream Partnersolutions, building end-to-endsolutions enabling yourcore value proposition

Slide Number 1Be Brilliant!� �A new 4 color ink set�offering an extended gamut, specifically designed to deliver consistent print quality across a broad range of media, including offset coated and uncoated and is upgradable on�the current T200 HD presses��That’s Brilliant!�HP Brilliant InkSlide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 22