HR Coca Cola-124 by Tanveer

8/6/2019 HR Coca Cola-124 by Tanveer

1/26

HR coca cola

PROJECT OF HR PRACTICES OF

COCA COLA COMPANY


2/26

Page:1HR coca cola

EXECUTIVE SUMMARY

The recommendation of Coca-Cola Company is based on performing variousvaluation models, which include HR practices, economic profit analysis, relativevaluation and a fundamental price to earnings valuation model that revealed theCoca-Cola Company to be overvalued. Even though they find the stock to beovervalued and they feel that KO has some promising outlooks as well as possiblechallenges in the near future and they want to recommend it as a hold instead ofa sell.The Coca-Cola Company is the #1 company within the non-alcoholic beveragesindustry. They have a 20- year standing of being the leader and investors know

that the Coca-Cola Company has an extraordinary reputation for maximizingshareholder value.Opportunities that exist for the company in the future is expanding market sharein the non-carbonated beverages segment, a restructuring of their businessmodel, and better consistency of earnings results.A challenge that the Coca-Cola Company is facing is the struggle with their globalcompetitors in the fact that their HR practices are greater and less than coke. Ifcoke wants to more reputation in the world they must produce more incentivesfor employees from which they more done work hard and produce good quality.Their new management team needs to work on implementing cohesive goalsbetween the two to reach the Coca-Cola Companys long-term growth potential.


3/26

2.

HR coca cola

TABLE OF CONTENTS

S.# Topics Page

#

1 INTRODUCTION2 Mission and vision3 History4 Brands/product line5 Total quality management6 Environment of coca cola7 Health and Nutrition8 Management of coca cola in Gujranwala9 Departmentalization10 Human Resource Management11 Job analysis and designs12Planning and forecast13 Recruitment and selection14 Training process15 Performance and appraisal16 Compensation and benefits17 Employees relationship18 Safety policy19 Recommendation and Suggestion

3


4/26

HR coca cola

INTRODUCTIONFounded in 1886, the coca-cola company is the worlds leading manufacturer, marketer, anddistributor of nonalcoholic beverage concentrates and syrups. The companys corporateheadquarters are in Atlanta, with local operations in over200 countries around theworld. Although Coca-Cola was first created in the United States, it quickly became popularwherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba andPanama, soon followed by many more. Today, we produce more than 300 brands.More than 70 percent of our income comes from outside the U.S.,but the real reason we are a truly globalcompany is that our products meet the varied taste preferences of consumers everywhere.

MISSION STATEMENT

To benefit and refresh everyone it touches and to create valuesfor our share owner on a long term basis by building a businessthat enhances the coco-cola company trade marks

According to Gujranwala plant: -

To have a strong, dominant & profitable business in Pakistan.

VISION

All of us in the Coca-Cola family wake up each morning knowing that every single one of theworlds 5.6 billion people will get thirsty that day... and that we are the ones with the bestopportunity to refresh them. Our task is simple: make Coca-Cola and our other productsavailable,affordable, and acceptable to them, quenching their thirst and providing them a perfectmoment of relaxation.

4


5/26

HR coca cola

According to Gujranwala Plant: -

To create value for our share holders

We are committed to: -

Building preference & market leadership for our brandsAchieve quality excellence and serve our customers withquality products.

Maximizing profitsDeveloping PeopleOptimum utilization of assetsSharedValues: -

WEVALUE&RESPECTOURPEOPLE

WECOMMUNICATEOPENLY

WEHAVEINTEGRITYWEARECOMMITTEDTOWINNING

Beliefs: -There is much in our world to celebrate, refresh, strengthen and protect. The Coca-Cola

Company is a vibrant network of people, in nearly 200 countries, putting citizenship into action.Through our actions as local citizens, we strive every day to refresh the marketplace, enrich theworkplace, protect the environment and strengthen our communities.We are a local employer,with responsibility to enable our people to tap into their full potential; working at theirinnovative best and representing the diversity of the world we serve.We are an investor in localeconomies and a driver of marketplace innovation, with a responsibility to act as a good stewardof our natural environment. A local citizen, understanding our responsibility to contribute to animproved quality of life in our communities.

5


6/26

HR coca cola

HISTORY1886

On May 8, 1886, Atlanta druggist Dr. John Styth Pemberton (former Confederate officer)invented "Coca-Cola" syrup using melted sugar, water and other ingredients. It was mixed in a30-gal. Brass kettle hung over a backyard fire. It was marketed as a "brain and nerve tonic" indrugstores.

He first "distributes Coca-Cola by carrying it in a jug down the street to Jacobs Pharmacy. Forfive cents, consumers can enjoy a glass of Coca-Cola at the soda fountain. This year, sales ofCocaCola average nine drinks per day. M. Robinson, Pemberton's bookkeeper, was the personwho suggested the name "Coca-Cola", which was chosen because both words actually namedtwo ingredients found in the syrup. They were the coca leaf and the Kola nut. Robinson spelledKola with a C to make it look better in advertising.Coca-Cola was first sold for 5 a glass at asoda fountain in Jacob's Pharmacy in Atlanta by Willis Venable Frank.The first year's gross saleswere $50 and advertising costs were $73.96. The original formula included extracts of theAfrican kola nut and coca leaves, both strong stimulants."Coca-Cola" was one of thousands ofexotic patent medicines sold in the 1800s that actually contained traces of cocaine.

1888

In 1888, Asa Griggs Candler bought the company from Dr.Pemberton. Later that same year, Dr.Pemberton died. By 1914, Candler had acquired a fortune of some $50 million.Baseball hall offamer Cobb, a Georgia native, was another early investor in the company.

1891

Atlanta entrepreneur Asa Griggs Candler acquires complete ownership of the Coca-Cola business for $2,300.Within four years, his merchandising flair helps expand consumption ofCoca-Cola to every part of the nation. In this year Coca-Cola produced its first calendar.GIFT Business School6


7/26

HR coca cola

1893

The trademark "Coca-Cola name and script are registered with the U.S.Patent and Trademark

Office.

Dr.P

emberton's partner and bookkeeper, Frank M.

Robinson suggested the name andpenned"Coca-Cola" in the unique flowing script that is famous worldwide today. Mr. Robinsonthought, "The two Cs would look well in advertising."

1894

Coca-Cola began as a fountain product, but candy merchant Joseph A. Biedenharn of Mississippiwas looking for a way to serve this refreshing beverage at picnics. He begins offering bottledCocaCola, using syrup shipped from Atlanta, during this especially busy summer.JosephBiedenharn, owner of the Biedenharn Candy Company in Vicksburg, Mississippi,first bottled"Coca-Cola."

1895

"Coca-Cola is now drunk in every state and territory in the U.S." -Asia Candler.

1898

The Company outgrows its facilities and a new building is erected at Edgewood Avenue andCollege Streetlater to be called "Coca-Cola Place." This year, the Company enters the marketsof Canada andMexico.

1899

Large-scale bottling becomes possible when Asa Candler grants exclusive rights to Joseph B .Whitehead and Benjamin F. Thomas of Chattanooga, Tennessee, for one dollar. The contractmarks the beginning of The Coca-Cola Companys unique independent bottling system thatremains the foundation of Company soft-drink operations.Within 20 years, the regional bottlingsystem will grow to include 1,000 bottlers, with operations in Cuba, Puerto Rico,Panama, the Philippines and Guam.1903

By 1903, the use of cocaine was controversial and "Coca-Cola" decided to use only "spent cocaleaves." It also stopped advertising"Coca-Cola" as a cure for headaches and other illness

7


8/26

HR coca cola

1906

Cuba and Panama become the first two countries outside the U.S. to bottle Coca-Cola.

1915

Around this time, bottles used by companies in the soft-drink industry are very similar. AndCoca-Cola has many imitators, which consumers are unable to identify until they take a sip . Theanswer is to create a distinct bottle for Coca-Cola, one that anyone would recognize, even if itwere felt in the dark. As a result, the Root Glass Company of Terre Haute develops the genuineCoca-Cola bottle with the contour shape now known around the world. It replaces the straight-sided bottle, giving Coca-Cola a distinct packaging advantage over the imitations.

1919

The Coca-Cola Company is sold for $2

5 million to Atlanta banker ErnestW

oodruff and a groupof investors.Woodruff was appointed president of "Coca-Cola" on April 28, 1923 and stayed onthe job until 1955.The same year, the Company's stock is first sold to the public at $40 a share.One of these original shares was worth about $6.7 million at the end of 1998 (assuming alldividends were Reinvested).

1920

The Coca-Cola Company establishes a manufacturing operation in France. U.S. Supreme CourtJustice OliverWendell Holmes rules that Coca-Cola is a single thing coming from a singlesource and well known to the community.

1923

Robert W.Woodruff, son of Ernest Woodruff, becomes president of The Coca-Cola Company.His insistence on quality and more than six decades of leadership take the business to unrivaledheights of commercial success, making Coca-Cola an institution the world over. In March 1923,"Coca-Cola" was sold in a 6-bottle carton for the first time in New Orleans, Louisiana.Today,products of The Coca-Cola Company are consumed at the rate of more than one billion drinksper day.

8


9/26

HR coca cola

1926

The Foreign Department becomes a subsidiary later known as The Coca-Cola ExportCorporation.

1928

Annual bottled Coca-Cola sales exceed fountain sales for the first time. Also this year, Coca-Cola makes its first Olympic appearance when 1,000 cases of Coke accompany the U.S.Olympic Team to Amsterdam.

1929

Sixty-four bottling operations are located in2

8 countries, spreading refreshment worldwide.

Also this year, the fountain glass is adopted as standard, and "The Pause that refreshes" firstappears in the Saturday Evening Post.

1933

The automatic fountain dispenser is introduced at the Chicago World's Fair. By simply pulling ahandle, soda jerks can now serve uniform, properly refrigerated Coca-Cola.

1936

This year, The Coca-Cola Company observes its 50th anniversary.Three-day bottlersconvention, a motion picture chronicling the Companys early year, and even a specialanniversary logo are partof the celebration.

1941

"Every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever itcosts"Robert Woodruff. Also this year, the trademark "Coke first receives equal prominenceinadvertising with "Coca-Cola."

1942

"It's the Real Thing" is first used in Coke advertising. On December25, The Coca-Cola Company, in cooperation with theWar and NavyDepartments, sponsors a special 12-hour radio broadcast to morethan 142 stations. Titled "Uncle Sams Christmas Tree," the program

9


10/26

HR coca cola

featured 43 popular orchestras live from 43 widely scatteredmilitary bases in the U.S.

1943

On June 29, General Dwight Eisenhower dispatches a cablegram requesting a shipment of 3million bottles of Coca-Cola and complete equipment for bottling, washing, refilling and cappingtwice monthly.

1950

Edgar Bergen and his sidekick Charlie McCarthy appear on the first live network televisionshow sponsored by The Coca-Cola Company.

1955The 10-, 12- and 26-ounce king-size and family-size bottles are introduced with immediatesuccess. And Fanta, an orange-flavored beverage, is launched in Naples, Italy. It later becomesthe trademark name for a line of flavored drinks sold around the world.

1960

Metal cans like the ones sent to troops during the KoreanWar are now available on marketshelves everywhere. Also this year, The Coca-Cola Company purchases The Minute MaidCompany.

1961

Sprite, the lemon-lime drink, is introduced to the public.

1969

It's the Real Thing makes a comeback.

1971

Young people from around the world gather on a hilltop in Italy to sing "I'd like to buy theworld a Coke."

10


11/26

HR coca cola1976

"Coke Adds Life" campaign is introduced.

1977

The unique contour bottle, familiar to consumers everywhere, is granted registration as atrademark by the U.S.Patent andTrademark Office, an honor awarded to only a few other packages.

1979

Coke introduces "Have a Coke and a Smile," a campaign of heartwarming emotion best capturedby the television commercial featuring "Mean" Joe Greene, a tackle on the Pittsburgh Steelersfootball team.

1981

Roberto C. Goizueta is elected chairman of the Board of Directors and chief executive officer ofThe Coca-Cola Company. He will lead the Company for 16 years.

1982

The Coca-Cola Company introduces diet Coke to U.S. Consumers, marking the first extensionof the Companys most valuable trademark to another product. And the "Coke is it!" theme istranslated and tailored to reach consumers everywhere as it is launched worldwide.

1985

In April, after extensive taste testing, the Company introduces a new taste for Coca-Cola in theUnited States and Canada"new" Coke. Consumers respond with an unprecedented outpouringof loyalty and affection for the original formula, and the Company listens . In July, the Companyreintroduces the original formula for Coca-Cola, as Coca-Cola classic. Also this year, CherryCoke is introduced.

1986

In the year of the Companys 100th anniversary, two large U.S. bottlers combine to form Coca-Cola Enterprises. Over time, this new company will assume responsibility for bottling operationsin Great Britain, France, the Netherlands and Belgium.

11


12/26

HR coca cola

1988

An independent worldwide survey confirms that Coca-Cola is the best known, most admiredtrademark in the world.

1989

The Coca-Cola Company sells Columbia Pictures to Sony Corporation.

1990

World of Coca-Cola, an attraction featuring a historical and futuristic look at Coca-Cola as wellas a chance to sample The Coca-Cola Company products from around the world opens inAtlanta.

1994

M. Douglas Ivester is elected president and chief operating officer of The Coca-Cola Company.

1996

Coca-Cola sponsors the Summer Olympics in the hometown of The Coca-Cola Company:Atlanta, Georgia. And the Cisneros Bottling Company, the largest soft-drink bottler inVenezuela, switches from Pepsi to Coca-Cola.

1997

World of Coca-Cola Las Vegas opens complete with a hundred-foot tall Coca-Cola contourbottle. The Coca-Cola Company sponsors theWinter Olympics in Nagano, Japan, marking the70th anniversary of the Company's Olympic partnership.New products Citra and Surge hitthe market. And M. Douglas Investor is named chairman of the Board of Directors and chiefexecutive officer of The Coca-Cola Company.He is the tenth chairman of the board in theCompanys history.

12


13/26

HR coca cola

History of Coca-cola In Pakistan:

The Coca-Cola Company began operating in Pakistan in 1953. Benjamin H. Oehlert Jr., former

senior vice president of The Coca Cola Company, served as United States Ambassador toPakistan from 1967 to 1969.

BRANDS / PRODUCT LINE

In 2002, Coca-Cola added pop to a category that many believed had lost its fizz in NorthAmerica. In May, after just six months in development, Vanilla Coke became the first extensionof the CocaCola brand since 1985 and immediately generated profitable volume.Vanilla Cokehelped boost sales of Coca-Cola branded beverages while inviting new consumers to rediscoverThe cola category through a completely original flavor experience. In product formulation,

the Vanilla Coke team struck a balance that lets the taste of Coca-Cola come through intriguinglynew, yet undeniably Coca-Cola.Already one of our top 10 brands in the United States,VanillaCoke is performing well in its initial international lmarketsincluding Australia and NewZealand, with more countries planning launches for2003. In response to consumer demand,Diet Vanilla Coke was introduced to the U.S. marketplace in October, just three-and-a-halfmonths after it was given the green light. In 2002,we also celebrated the 20th anniversary of dietCoke and the expansion of diet Coke with lemon,which made strong debuts in severalinternational markets after its U.S. launch in 2001.In March 1923, "Coca-Cola" was sold in a 6- bottle carton for the first time in New Orleans,Louisiana.Today, products of The CocaColaCompany are consumed at the rate of more than one billion drinks per day.

Major

Brands:

There are 323 brands of coca-cola. Out of which there are 7 brands of coke in Pakistan.Twobrands Lemon and Strawberry are recently introduced products of Coca-cola in Pakistan.

TOTAL QUALITY MANAGEMENT (TQM)Passion for Quality: -

Our reputation is built on trust. Through good citizenship we will nurture our relationships andcontinue to build that trust. That is the

13


14/26

HR coca cola

essence of our promise - The Coca-Cola Company exists to benefit and refresh everyone ittouches.Wherever Coca-Cola does business, we strive to be trusted partners and good citizens.We are committed to managing our business around the world with a consistent set of values that

represent the highest standards of integrity and excellence.W

e share these values with ourbottlers, making our system stronger.These core values are essential to our long-term businesssuccess and will be reflected in all of our relationships and actions - in the marketplace, theworkplace, the environment and the community.

Marketplace:

We will adhere to the highest ethical standards, knowing that the quality of our products, theintegrity of our brands and the dedication of our people build trust and strengthen relationships.We will serve the people who enjoy our brands through innovation,super customer service, andrespect for the unique customs and cultures in the communities where we do business.

Workplace:

We will treat each other with dignity,fairness and respect.We will foster an inclusiveenvironment that encourages all employees to develop and perform to their fullest potential,Consistent with a commitment to human rights in our workplace. The Coca-Cola workplace will be a place where everyone's ideas and contributions are valued,and where responsibility andaccountability are encouraged and rewarded.

Environment:

We will conduct our business in ways that protect and preserve the environment .We willintegrate principles of environmental stewardship and sustainable development into our businessdecisions and processes.

COMMUNITY:

We will contribute our time,expertise and resources to help develop sustainable communitiesin partnership with local leaders.We will seek to improve the quality of life through locallyrelevant initiatives wherever we do business.Responsible corporate citizenship is at the heart ofThe Coca-Cola Promise.We believe that what is best for our employees,for the community andfor the environment is also best for our business.

14


15/26

HR coca cola

ENVIRONMENT OF COCA-COLA

In the first decade of the new century, we face the challenge of a new environment, which isdriven by a fundamental shift in international economic dynamics, the growing influence oftechnology and the fact that people increasingly expect more of large corporations. Thatchallenge demands innovation.While we will always be disciplined by our purpose and ourideals, we must intensify our focus on innovation and create new ways to deliver the promise ofCoca-Cola. In fact, in an era that is increasingly international and interconnected, we mustpioneer a movement from a homogenous global approach to a highly tailored approach reflectingthe unique character of our markets.This new approach will require:1) Being innovative in our marketing, our brands and our consumer relationships

2) Collaborating more productively with our business partners3) Changing some of the structures of our enterprise4) Increasing our commitment to community and the environment Thus, we will reinvigorate ourenterprise and bring to full life the unique spirit of Coca-Cola and our people. Such realrenaissance of the Coca-Cola spirit will enable us to fulfill our purpose of delivering refreshmentand benefit to everyone touched by our business.

The Coca-Cola Company and our bottlers have been at the forefront in helping solveenvironmental, litter and solid waste issues for more than 20 years.We realize that we touch thelives of billions of people around the world and that our responsibility to them includesconducting our business in ways that help preserve the environment.Soft-drink packaging is the

most recycled consumer package in the United States. Our system supports dozens of litter prevention organizations, including the Center for Marine Conservation and Keep AmericaBeautiful. The Coca-Cola Company is a founding member of Keep America Beautiful What'smore, we've been recycling at our headquarters for years, to the tune of thousands of pounds ofwaste annually.We've donated more than $100,000 in proceeds from these recycling efforts tocharities.Shaping new Products experiences with packaging and technology: -As we created new products and fresh brand experiences in 2002, one fact became increasinglyclear to us: Consumers are eager to see The Coca-Cola Company bring excitement to themarketplace. One simple innovation last yearthe Fridge Pack has changed the dimensionsof 12-pack sales for us and for our bottling partners.This sleek, refrigerator-friendly pack isincreasing consumer awareness and preference, accelerating consumption and case volume in

markets where it has been introduced. From our packaging suppliers who assisted us and ourbottlers in developing the Fridge Pack, to the retailers whose shelves were reconfigured toaccept the new design, partnership made this innovation possible and profitable. The future ofour business in North America also evolved in 2002 with the continuing rollout of iFountain, themost advanced soft-drink dispensing system in the industry. iFountain gives our customers atechnologically advanced fountain system that enhances available brand options, improvesoperating efficiency and automatically calibrates each drink served to assure consumers quality15


16/26

HR coca cola

HEALTH AND NUTRITION

Today, people are more concerned than ever about health and nutrition . They understand the

importance of good nutrition and proper hydration - and they also know that delicious foods andbeverages are an enjoyable part of life.People have trusted and enjoyed soft drinks for more than115 years, and they can continue to be confident about their favorite beverages. In this section,we answer many of the questions you may have about our family of beverages., We also take alook at how The Coca-Cola Company promotes a healthy active lifestyle through programsaround the world that promote fun and physical activity. There is growing confusion about whatconstitutes a healthy diet.With so much conflicting information available about health andnutrition, it can be very difficult to determine what is accurate and what is not . The truth is thatsoft drinks and other beverages have a place in a healthy lifestyle. A healthy diet incorporates thebasic principles of variety, balance and moderation - without sacrificing enjoyment.

Your Health & Our Beverages:

There is growing confusion about what constitutes a healthy diet.With so much conflictingInformation available about health and nutrition,it can be very difficult to determine what isaccurate and what is not.The truth is that soft drinks and other beverages have a place in ahealthy lifestyle. A healthy diet incorporates the basic principles of variety,balance andmoderation- without sacrificing enjoyment.

Climate

Change:

The Coca-Cola Company takes the issue of global climate change very seriously.We haveadopted a comprehensive policy aimed at reducing the environmental impact of our coolingequipment overtime. By the 2004 Olympic Games in Athens, we will no longer purchase newcold-drink equipment using hydrofluorocarbons (HFC's), wherever cost-efficient alternatives arecommercially available. Additionally, we will reduce the energy use of our individual equipment by 40-50 percent over the next ten years.As we developed our cooling equipment policy, wereferred to the basic tenets of the Kyoto Protocol.While we support the scientific analysis andgeneral objectives of the agreement, we believe that ratification of international treaties andprotocols should be left to national political processes. By focusing on our own efforts toreduce greenhouse emissions, we hope to provide an example of how businesses can operate inan environmentally sustainable manner.

16


17/26

HR coca cola

MANAGEMENT OF COCA-COLA IN

GUJRANWALAFollowing are the information about the management of Gujranwala plant . The factory is controlby the BOM (Business operational manager) and under him eight Departments is working. EveryDepartment is lad by a department Manager. The Departments of account is lead by the manageraccount and under him assist manager works. Who control the other employees of thedepartment under him?Department of production and engineering is lead by the Prod. & Eng.Manager. Under him work Mechanical Engineers Mechanical Supervisor and AssistantProduction. Quality control department lead by the manager quality control. Under him workingthe chief chemist whos responsibility is to give the quality product to the customer. Sale &marketing department is playing the important part in the growing market share in the country.That department led by the Sale & marketing manager that department is further divided in

the sale and marketing section.

The marketing department is lead by the marketing manager andthe sale section by sale manager. Salemen work under the sale manager. Fleet department controlthe transport vehicle of the company the head of the department is Fleet manager and under himwork the assistant fleet manager who manages the control over the transportation of thecompany. The distribution of the coca-cola around the Gujranwala region is the responsibility ofdistribution department, which is lead by the distribution Manager. Assistant distributionmanager work under Him to full fill their duties. Human recourse and international affairdepartment take control over the external environment of the company and help the in the growthof the company. That Department is lead by the Manager H.R.I.R. other executive workunder his supervision. The R& D Department plays the most important role in the developmentand the growth of the company.This Department is lead by the Manager R&D. and AssistantManger work under him. The total number of employees in the coca-cola GujranwalaCompany is 236. To be specific the working environment in the company represents thecompanys culture in large. The culture is the shared values among the different people so theenvironment of the company is widely shared by its employees that conclude to form thecompanysculture. In the coming lines the working environment of the Gujranwala Coca-colafactory is described.

Company culture:The factors, which must be highlighted in this regard, are as follows:special training is given to employees, New employees also are placed with old ones to learn

work and the values prevalent in the company,Two cups tea are free for every employee dailythis represents the hospitable nature of the company, This factor keeps the employees motivatedas they are taken well care this fact is clear by the physical actions took by the company,Thecompany working environment is really a good blend ofAsian and western values.

17


18/26

HR coca cola

Motivations for employees:

Wages:-Coca-cola is providing smart wages to its employees, which are competitive and really satisfy itsemployees. As along with the wages they are provided with a lot of facilities and amenities. Inbrief structure of wages can be described like this blue collar workers are offered wages alongwith commission, sales man are offered wages plus commission pursuing certain criteria,Whitecollar workers who are the officers and the executives draw a handsome amount of salary whichis really competitive.

Staffing and training:

The Coca-Cola Company has always believed that education is a powerful force in improving

the quality of life and creating opportunity for people and their families around the world.

TheCoca-Cola Company is committed to helping people make their dreams come true. All over theworld, we are involved in innovative programs that give hard-working, knowledge-hungrystudents books,supplies, places to study and scholarships. From youth in Brazil to firstgeneration scholars, educational programs in local communities are our priority.

Annual Leaves:

Coca-cola international has different leaves structures in different regions and countries of theworld where they have their company. Their leaves structure regarding Pakistan especially inGujranwala Division Company is as follows:Designation Allowed leavesSupervisor26 leaves per annum Above then Supervisor26 leaves per annum Below supervisor24 leaves per annum.The above table shows simply how the leaves structure allows for theleaves and how well the employees are awarded with facility of getting their own personal timeto manage their own problems.These leaves are authorized for the employees and these includethe with pay leaves. This facility is really great which keeps the employees motivated andthrilled about their work.

Time Management For Work:

Time management is the key to grow in this fast and furious century of growth and development,so therefore Coca-cola is doing at their best for this pivotal factor of managing time.To cover thissegment of management they have divided the work in to shifts.For this purpose phenomenon ofdivision of labor is contributing for its functioning.In Gujranwala Coca-Cola company hasdivided the shifts for the work in the following manner:

18


19/26

HR coca cola

They are managing the working time in two shifts.They can include some extra shift if there isdemand but normally there are two shifts,which are explained in the following.

8 a

.m.

to 4 p.m.

(all departments other then technicaldepartments),4 p.m. to 12 p.m. (Technical department).These are the shifts in which the work in the factory is mostlyconducted.Medical Facilities:

Medical facilities are of prime importance in any organization as the health of employees is inthe benefit of the company as well as its the social responsibility of the company to provide niceand healthy work environment to its employees,These facilities are such facilities which caninclude first aid treatments, emergency handling problems,sickness, and other diseases which are

fatal for a person.The Coca-Cola Company is providing Medical facilities to all its employees

.These treatments are provided to employees as per their designations.The medical facilities are

also provided to supervisors as well as the officers in the company.

Employees our Asset:

The heart and soul of our enterprise have always been our people.Over the past century, Coca-Cola people have led our successes by living and working with a consistent set ofvalues.Whilethe world and our business will continue to change rapidly,respecting these values will continueto be essential to our long-term success. As we have expanded over the decades,our company has benefited from the various cultural insights and perspectives of the societies in

which we do business.

Much of our future success will depend on our ability to develop aworldwide team that is rich in its diversity of thinking, perspectives, backgrounds and culture.We are determined to have a diverse culture, from top to bottom that benefit from theperspectives of each individual.

Employee Forums:We believe that a sense of community enhances our ability to attract,retain, and develop diversetalent and ideas as a source of competitive business advantage.In the U.S., through employeeforums,employees can connect with colleagues who share similar interests and backgrounds. Inthose forums and elsewhere, employees support each other's personal and professional growthand enhance their individual and collective ability to contribute to the company.Forumsthat are currently active include:

Administrative ProfessionalsAfrican-AmericanAsian/Pacific-AmericanGay & LesbianLatinWomen19


20/26

HR coca cola

Mentoring Programs:

The Coca-Cola Company is creating a system of mentoring programs that include, one-on-onementoring,group mentoring and mentoring self-study tools. Currently, Coca-Cola North Americaand The Minute Maid Company have one-on-one mentoring programs designed to fosterprofessional growth and development.These coca programs promote trusting relationships fornetworking, coaching,career counseling and life lessons.The benefits of mentoring alsostrengthen our company. Mentoring increases the flow of information across organizational linesand encourages diverse thinking and cross-functional learning.

Internships

:We have a strong commitment to hiring interns through The CocaCola Company InternshipP

rograms.

The company offers a number of internship programs for undergraduate and graduatestudents. In conjunction with The College Fund, we have committed to internship opportunitiesfor 150 young people of color over a fouryear period . Our corporate intern program offersstudents from diverse backgrounds a summer internship and the opportunity to earn an academicscholarship.College sophomores are considered from Historically Black Colleges andUniversities (HBCU),Hispanic Association of Colleges and Universities (HACU), as well asover 225 schools from around the country. In addition to gaining real work experience, eachstudent will earn for the summer a $5,000 salary and will be provided housing andtransportation.The students are also eligible to receive a $10,000 scholarship at the conclusionof their summer internship assignment for up to two summers.The company also has internshipprograms focused on graduate students in the areas of marketing and fountain operations andsupports the Atlanta chapter of INROADS with an internship program focused on undergraduatestudents.

Waste Management:Every year recycled PET bottles. Today,one in fourPET containers sold by our company inNorth America contains recycled content., the world produces billions of tons of waste.Recycling and reusing waste materials is absolutely crucial if we are to maintain the health andbeauty of the earth. The Coca-ColaCompany is working constantly toward coming up with smart, creative ways to reuse waste.Here's a glance at what we're doing.To introduce innovative and environmentally friendlypackaging, we Opened a breakthrough facility in Sydney, Australia for the world's first PETbottles to be produced from

Our Commitment To Diversity:Our commitment to diversity alsoextends into the community.Valuing our people helps us bettermeet the needs of our customers and partners.Through our people and our local bottling partners,we build relationships through local marketing,local civic programs and local businessopportunities.20


21/26

HR coca cola

Realizing the full potential of diversity has a direct impact on our company:

It improves our understanding of local markets;

It makes us a better employer and business partner;It helps us compete more effectively;It makes us better neighbors in our communities; and ultimately,It builds value for our shareowners.Our company is energized with a new entrepreneurial operatingculture, fueled by the twin engines of innovation and diversity.

Were committed to our values and we are trying to live them everyday.

DEPARTMENTALIZATION: -

Following are the departments in Coca-cola company regarding toGujranwala plant:-

Human Resource and international relationdepartment.

Research andDevelopment department.Account department.Engineering department.Production department.Quality Control department.Marketing department.Sale department.Fleet department.21


22/26

HR coca cola

Distribution department.Human Resource Management within Coca ColaHuman Resource Management is an essential part for any organization. Moreover, developmentof this department is the first step, the ground on which the future of the company depends. It isessential for every single business unit and especially for such international company as CocaCola. It is people, not technology who create the company. Human Resource Management atCoca Cola Company has many advantages. It is the global company and it is impossible to createcertain policies or procedures applicable in all divisions of the company, cultural and politicaldifferences need to be taken into account. Therefore, the focus of this paper will be on four tasksand duties of Human Resource Management (performance management, compensation, careerdevelopment, succession planning) based on the United States procedures. Basically the HRMpractices are necessary for every organization.But unfortunately in Pakistan not so much used

HRM practices. In multinational companies like coca cola have their own separate department ofHRM. According senior executive of HR Waqar Mahmood our HR department consist of29people in Gujranwala plant.

Every organization has its own policies and strategies by which they control the functions oftheir departments. Similarly, we also have own policies and strategies by which we control allthe functions of our departments. coca cola HR department is also conducting all the practices ofHRM like Job analysis and design of work, recruitmentandselection, training and development,performance appraisals,compensation, employee relationships, staff welfare andmedicalpolicies and some other things like that. These all practices are conducted by own policies andstrategies.

HR department not make decisions related of its own department,they also conduct in companysdecision.

Job analysis and designing

Job analysis is the procedure for determining the duties and skill requirements of a job and thekind of person who should be hire for it. Job analysis consists of two products one is jobdescription and second job specification.Job description: a list of job duties, responsibilities,reporting relationship, working conditions, and supervisory responsibilities-one product of a job.Job specification: a list of a jobs human requirements that is requisites education, skills,personality, and so on-other product of a job analysis.Coca cola company HR department check

its own job description and job analysis in which they get the information about employees workactivities, human behavior, performance standard, job context and human requirements and alsoother information related to this conduct.HR department of coca cola used this information forRecruiting,selection, compensation, performance appraisal, training, and employeesrelationship.

22


23/26

HR coca cola

Planning and ForecastingThe process of deciding what positions the firm will have to fill,and how to fill them.Coca cola

HR department involves in company strategic planning and they also make sufficient planningfor hiring new employees in the future.We forecast for the expected employees needs in theorganization.We forecast of employees on the change technology and increasing in productivity.After planning we send this report to the head office for approval. If we get approval from thehead office then we start recruitment process.

Our recruitment processOur recruitment process is well established first of all we give ads in news papers, companywebsite, institutions etc.Once we receivean application form, from candidates with requireddocuments and TV.Internal recruitment

External recruitmentSelection processThe selection process will vary depending on the position youre applying for, as one process

cant fit all the different roles we have here at CCE. However, in most cases a combination ofany of the following tools will be used:InterviewGroup exercisesPresentationsPsychometric testsRole plays/Situational ExercisesInterview

The interview is designed to reveal more about you and your experiences .Well ask forexamples of how you behaved in different situations, maybe at school, university, a club, athome or in previous jobs. This is not designed to 'catch you out' and our interviewers will nevertry and trick you into an answer. Be honest,be yourself and it should be an enjoyable experience.Also, dont forget that this is your chance to find out more about us and askquestions.Remember, interviews are a two-way process so use it to understand the nature of therole and to make sure it really is what youre looking for.

Group exercisesWere very much a team at CCE so these will show us how effectively you work with people .Theyre a good opportunity for us to see how you communicate, influence and involve otherpeople in the workplace.

PresentationsPresentations give you the chance to show your ability to communicate to a group of people on aspecific topic. You may be given a topic in advance or on the day, but dont worry youllhave plenty of time to prepare.

23


24/26

HR coca cola

Psychometric tests are timed exercises that examine your abilities and potential. On occasions,we may also use a personality assessment tool that is designed to find out more specific things

about you.

If youre asked to complete a psychometric test, well send you information andadvice in advance on how to prepare.

Plays/Situational Exercises Role

Designed to assess how you react in certain situations, these help to highlight particular skillsand how well youre suited for a position.You may be given facts and figures to review, or areport to complete; we may also have an assessor acting as a customer or employee to simulate asituation that could occur in the workplace.Dont worry, youll be given a brief and ample timeto prepare.

Training process of employeesTraining process is essential part of every employee with out training; employee can not come tonow the procedure of work,rules and regulations of firm, some times when new technology isintroduced it is also responsibility of a firm to train its employees. After recruiting the freshemployee we train them for three months and also pay them salaries after three months theybecome part of a firmWe also give training to already exist employee it depend upon conditionfor example if new technology is introduced first of all we give full training to them about newtechnology then we allow them to start their job .

Performance appraisalCoca cola performance appraisal is annually Hr manger waqar mahmood said that we appraisethe employee due to their performance about goals of the organization .we set the goals startedthe year and tell the employees about the goal if the employees achieve this goal we appraise theemployees.

Steps in appraising performanceThe performance appraisal process process contains three steps;Define the jobAppraise the performanceProvide feedback

Define the job;

Means making sure that you and your subordinate agree on his or her duties and job standard.Appraise performance;

Means comparing your subsssssordinates actual performance to the standards that have beenset.

Provide feedback;Means discuss the subordinate performance and progress, and make plans for any development

required.24


25/26

HR coca cola

Compensation and benefits

Objective of compensationOur compensation objective is to improve performance of employees and convey a message toemployees that company is loyal with employees. HR department manage says that employeesare our assets, there for we are careful about their health and benefits.We give followingcompensation and benefits:Basic salaryBonusMedical facilityPick and dropGratuity fundSocial security

We get many advantages from our employees because they are happy from company.Our employees are satisfy from our compensation and in the coca cola never downsizingoccurred which shows that well relationship between employees and company.

EMPLOYEES

RELATIONSHIP

Employees are the most important assets of every company so it is very important to give themimportance. The satisfaction of the employees makes the company successful.The reason is thatif the employees of the company are satisfied then they will work hard for the development ofthe company but if they are not satisfied with the companys policies and they are not given theirrights then they will leave the company which can turn into a big loss. So employeesrelationship is very important for every company.Every company has its own policy.We havealso got our own policy by which we give importance to our employees if any employee facessome kind of problem related to his life or work then he can directly go to the manager and hecan share all of his problems. This thing should be adopted by every company because thismakes the employee satisfied with the company.We believe that an open door policy is the best policy for employees relations because due to this, our employees feel very independent andthey know that if they get any problem,they can contact directly to the manager of theirdepartment.So we strongly believe that such policy makes our employees satisfy with us.

25


26/26

HR coca cola

Safety PolicyWe at CCBPL Gujranwala are committed to ensure the maximum level of safety and preventionof loss for our employees, assets and visitors.We believe in the involvement of each and everyone of us in this effort and realize the importance of every individuals contribution to safety.Westrive for continuous improvement in our safety standards and to the consistently meet or exceedthem.We therefore, will make certain that the necessary financial and personnel resources aremade available in order to continuously improve our safety standards.With this belief we vowto. Set our safety standard at a level that ensures compliance with governmental and companyrequirements.Protect our employees and ensure public safety extending throughout ourorganization.Integrate sound safety practices in to our daily business operation even in theabsence of specific regulatory requirements use the results of research and new technology tominimizing the safety risks of our operations equipment, products and packages taking in to

account the associate costs or profit for each safety benefits.Ensure each and every one to use inresponsible and accountable for our actions.Establish mechanisms to communicate effectivelywith employees consumers and government on our safety performance.

We believe in safety.We adhere to our safety principles.Wedeliver.

26

Documents

HR Coca Cola-124 by Tanveer