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HRD 829 GENDER AND COMMUNICATION Course Outline(2013/2014 yr)

Department of Communication Studies,Moi Universty,Nrb,Campus

Purpose: To explore the gender dynamics in communication and language use in

different communication settings among men and women

Course Objective

To give knowledge and skills to enable the learners to understand gender

differences in communication

To examine the communication rules to enable the learners to interact with both

gender without causing conflict

To provide awareness on how different respond and solve conflict

To give knowledge and skills to enable learners to use culturally appropriate

language in every communication event.

To establish the relation between language gender and power

To give knowledge and skills to enable learners communicate effectively at the

workplace

To give knowledge and skills to enable learners to communicate in politics,

religion and for development

COURSE OUTLINE

Week 1: Introduction.

Gender and Communication

Gender and Sex

Week 2 : Gender and Communication

Language and Gender

Female and Male Communication Styles

Theories of Gender and Communication

Week 3: Gender, Communication and Culture

Language and Culture

Gender and Conversation style

Communication at the workplace

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Communication in a cross Cultural Setting

Week 4 Gender and Non Verbal communication

Week 5 :Gender Roles and Power

-Gender Roles and Identity

-Theories of Identity and Self Concept

Communication Accommodation Theory

-Gender Roles and Shifting Worldviews

Week 6-7 Language and Communication of Power

Language and Communication of Power

Communication and Myths of Control

Communication in the Family- A feminist Perspective

Communication and Gender Stereotypes

Gender ,Perception and Listening

Week 8: Gender and communication in the Media

Critique the portrayal of Men and Women in the Media

Discuss Language use in Media Communication Events

Gender and Communication in Relationships-Friendships

Gendered Advertising

Gender and Communication in Romantic Relationships

Week 9: Gender Communication and Conflict Resolution/ Management

-Sources of Conflict

Types of Conflict

Responses to Conflict

Communication as a Conflict Resolution/Management Tool

Week10 -11 Gender and Communication in the 21 century

Gender Communication and Politics

Theories of Communication,Gender and Development

Communication and Religion

Communication in An African Setting

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Gender Communication and Health

Week 12: Emerging Issues-Technology

Gender and Electronic Communication- Internet,mobile phones

Communication and Social Networks- facebook,twitter,websites

email e.t.c

Issues and Challenges in Gender and Communication

Gender Communication Research

Week 13: Revision

Week 14-15: Eaminations:

Class Attendance is Compulsory

EVALUATION: Continuous Assessement Tests (Sit in CATs, Take Home Assignment,

Seminars, Group Tasks and Practical Tasks)-40%

End of the year examinations-60% percent –Total =100%

References

Campell, (2007) Media and Culture. .An Introduction to Mass Communication.Bedford:

St Martin.

Dominick, J (2005) An Introduction to Mass Communication. Boston: Mc Graw- Hill.

Devito, J.A (2002) Messages. Building Interpersonal Communication Skills .London:

Allyn and Bacon.

Gamble T .K and Gamble,M.W (((2002) Communication Works .Boston :MC Graw

Hill.

Gamble,T.K and Gamble,M. W (2003)The Gender Communication Connection .

Boston:Houghton Mifflin Company.

Griffins, E. M (2011) A First Look at Communication Theories, New York McGraw Hill.

Laver,R.H (1998) Social Problems and the Quality of Life

Lipman-Blueman J (1984) Gender Roles and Power. Eaglewood Cliffs:Prentice Hall..

Pearson J.et al (2003) Human Communication Boston: Mc Graw – Hill.

Samovar,L.A (2006) Intercultural communication. Newyork: Thomson and Wadsworth.

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Ruth,S.(1998) Issues in Feminism.Califonia: Mayfield Publishing

Stewart and Logan (1993) Together Communicating Interpersonally.Newyork:Mc

Graw- Hill.

Tannen,D (2013) Gender and Discourse. Oxford University Press

Uanger,R.K (2001)The Psychology of Women and Gender

.New Jersy:John Wiley & sons

Wood, J. (2007) Communication Theories in Action. Boston: McGraw Hill.

Wood,J .A (2007) Gendered Lives .Gender, Communication and Cultur.united

Kingdom:Thomson and Wadsworth.

Course Lectutrer: Dr Juliet MACHARIA, , 07211213408,

juliemach@yahoo.com