HRM of McDonald

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    Paper 1, MBA 713-01, By Waqas Sher Zaman, Prof. SKPemmaraju, March 3r!, 01", p#. 1

    To: Professor Sk PemmarajuFrom: Waqas Sher ZamanSubject: McDonalds CorporatonDate: !"#$"#!$%&

    Mc$ona%!&s 'orpora()on*

    McDonalds Corporaton s the 'orlds lar(est chan of hambur(er fast food restaurants 'hchser)es appro*matel+ ,- mllon customers on dal+ around %%. dfferent countres and ha)es"$/$$$ restaurants 'orld'de0 McDonalds headquarter s n 1ak 2rook/ 3llnos/ 4S5 andcompan+ 'as started as a barbecue restaurant n %.&$ b+ 6chard and Maurce McDonald0 3n%.&-/ o'ners of the compan+ reor(an7ed the busness to a hambur(er stand and thereafter n%.88 busnessman 6a+ 9roc joned the compan+ as the frst franchse a(ent0 6a+ 9rocpurchased the chan from the McDonald brother and made t (ro' 'orld'de0 McDonaldCorporaton;

    The corporaton tself ether operates a McDonald

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    Paper 1, MBA 713-01, By Waqas Sher Zaman, Prof. SKPemmaraju, March 3r!, 01", p#.

    Bus)ness Mo!e% of Mc$ona%!&s 'orpora()on*

    McDonald earns ts re)enues from n)estn( n propertes/ as a franchser of a restaurant and asan operator of restaurants0 5lmost -$A of the compan+ restaurants are operated b+ franchsees/

    'hch are bound to pa+ &A of ther re)enue to McDonald/ as 'ell as the rent0 3n most of thecases/ McDonald o'ns both the buldn( and land 'hch results n a stable flo' of ncomemakn( the franchsees bear most part of the rsks0 The remann( %8A of restaurants are o'nedand drectl+ operated b+ McDonald0

    Consdern( the busness model of other fastBfood chans the busness model of McDonald sdfferent0 1ther than franchsee fee and the marketn( fees that are calculated as sales/ McDonalddo sometmes collect rents that are also consdered as sales0 1ther than re)enues (enerated fromthe franchse a(reement/ McDonald ma+ also o'n or the+ can lease the propert+ 'hereMcDonalds franchses are located0

    5ccordn( to the polc+ of McDonald/ the busness does not n)ol)e tself n makn( an+ drectsale of food or an+ other materal to ts franchsees but t or(an7es the food and materalsrequred for the franchses throu(h an appro)ed thrd appro)ed lo(stc operators0

    McDonalds s also n)ol)ed n dentf+n( the locatons/ de)elopn( ne' products and qualt+0

    uman esource Mana#emen(*

    ?uman resource mana(ement s an approach b+ 'hch compan+s most )alued assets people;are mana(ed0 For an+ compan+ to ache)e success ts human resource has to nd)duall+ and

    collect)el+ contrbute and ths can onl+ be ache)ed throu(h proper mana(ement0 Propermana(ement of compan+ human resource not onl+ help the compan+ to ache)e ts object)e/ butthe+ ache)e t 'th (reater effcenc+0

    ?uman 6esource Mana(ement helps the or(an7aton to ache)e ts desred (oals and success b+the help of ts people0 ?uman 6esource Mana(ement/ therefore/ s utl7ed n the creaton ofdecson on the plans of the or(an7aton0 These plans are lnked 'th emplo+ee relatonshps/recrutment/ trann( and de)elopment/ performance mana(ement and re'ards for emplo+ees0Therefore/ human resource strate(es de)eloped are to be n lne 'th or(an7aton busness planto help the busness to be successful0

    Mc$ona%!&s uman esource Mana#emen(*

    McDonalds Corporaton n order to ache)e success and compett)e ad)anta(e de)eloped thuman resource mana(ement strate(+ focused on four areas

    aS(ra(e#)c uman esources Mana#emen(: McDonalds human resource strate(es andpractces 'ere s+nchron7ed to the compan+ busness strate(+ and thereafter the ?6 department

    mailto:[email protected]:[email protected]
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    Paper 1, MBA 713-01, By Waqas Sher Zaman, Prof. SKPemmaraju, March 3r!, 01", p#. 3

    helped to real7ed the busness plan or strate(+ b+ formn( t nto compan+ ?6 practces nrelaton of personal de)elopment and hrn(0

    /Mana#emen( ransforma()on an! 'han#e*1ne of the 'a+ ?6 functon of McDonaldhelped or(an7aton to ache)e compett)e ad)anta(e s b+ dentf+n( the chan(es requred and

    thereafter mplementn( t0 Ths strate(+ ser)ed as a catal+st for compan+ successful (ro'th0

    cmp%oyee Mana#emen(*?6 department tred to understand the problem 'hch emplo+eesface dal+ and 'hat are ther needs and thereafter makn( an effort that ther problems are sol)edand ther needs 'ere met0

    !Mana#emen( of 2r#an)a()on A!m)n)s(ra()on*3t 'as made sure b+ ?6 department that theprocess of emplo+ees hrn(/ trann(/ e)aluatn(/ re'ardn( and promoton 'ere des(ned nsuch a 'a+ that the+ 'ere n lne 'th the strate(es of McDonald0

    3n order to al(n these four focus area follo'n( thn(s 'ere done b+ McDonald

    1. Personne% S(ruc(ure*

    5s the busness model of McDonald sho's that t (enerates most of t re)enues from franchsn(/therefore/ there are three cate(ores n ther structure 'hch are corporate staff/ restaurant'orkers and franchsees0 The control staff 'hch ether operates from compan+ headquarter orre(onal offces s responsble for controlln( and mana(n( the franchses to make sure thatstandards of McDonald are mantaned and the products are del)ered at tme0 6estaurant 'orkerconsttutes the b((est part of compan+ structure0 The+ are controlled throu(h super)sors 'horeport to assstant mana(er0 Most of ths staff 'orks on part tme bass and are pad on an hourl+bass0 Fnall+/ the franchses that are mana(ed b+ ther o'ners but accordn( to the standards set

    b+ McDonalds0

    . Performance Mana#emen(*

    3n order to make sure that product)t+ s al'a+s h(h the ?6 department has put a process norder to kno' 'hch staff s not 'orkn( accordn( to the desred e*pectatons and 'hat solutons to be mplemented to brn( that staff up to the requred e*pectatons0 Ths s done b+performance re)e' of emplo+ee that can be done an+tme or the nterm performance re)e''hch s carred out after each s* months0 2ased on these performances re)e's t s decded'hch staff 'll (et promoted 'hch staff requres trann( so hs performance can be ncreased0Ths 'a+ of mana(ement not onl+ ser)es as mot)aton for emplo+ees/ but t also creates acompett)e en)ronment amon( the staff 'hch n turn helps the product)t+ of emplo+ees toncrease0

    mailto:[email protected]:[email protected]
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    Paper 1, MBA 713-01, By Waqas Sher Zaman, Prof. SKPemmaraju, March 3r!, 01", p#.

    eferences

    3n(mar/ 20/ Carl/ F0/ E ?+eon/ 0/ !$$@;0 3nsttutonal theor+ and MGC subsdar+ ?6Mpractces: e)dence from a threeBcountr+ stud+0Journal of International BusinessStudies,38,&"$B&",

    Paula/ C0/ !$%&;0 Man+ mo)n( parts: Factors nfluencn( the effect)eness of ?6M

    practces des(ned to mpro)e kno'led(e transfer 'thn MGCs0Journal of InternationalBusiness Studies,45, ,"B@!

    Seekn( 5lpha !$%&;/ McDonaldahoo fnance March !$%&;/ 3ncome Statement/ 6etre)ed March !!/

    !$%&/ from/http:##fnance0+ahoo0com#q#sJsKMCDL3ncomeLStatementEannual

    mailto:[email protected]://seekingalpha.com/article/2052223-mcdonalds-business-model-valuation-and-minimum-wage-legislationhttp://seekingalpha.com/article/2052223-mcdonalds-business-model-valuation-and-minimum-wage-legislationhttp://www.ukessays.com/essays/business/evaluating-human-resource-strategies-implemented-by-mcdonalds-business-essay.phphttp://www.ukessays.com/essays/business/evaluating-human-resource-strategies-implemented-by-mcdonalds-business-essay.phphttp://www.mcdonalds.com/us/en/our_story/Corporate_Info.htmlhttp://www.mcdonalds.com/us/en/our_story/Corporate_Info.htmlhttp://finance.yahoo.com/q/is?s=MCD+Income+Statement&annualhttp://finance.yahoo.com/q/is?s=MCD+Income+Statement&annualhttp://www.ukessays.com/essays/business/evaluating-human-resource-strategies-implemented-by-mcdonalds-business-essay.phphttp://www.ukessays.com/essays/business/evaluating-human-resource-strategies-implemented-by-mcdonalds-business-essay.phphttp://www.mcdonalds.com/us/en/our_story/Corporate_Info.htmlhttp://finance.yahoo.com/q/is?s=MCD+Income+Statement&annualmailto:[email protected]://seekingalpha.com/article/2052223-mcdonalds-business-model-valuation-and-minimum-wage-legislationhttp://seekingalpha.com/article/2052223-mcdonalds-business-model-valuation-and-minimum-wage-legislation
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    Paper 1, MBA 713-01, By Waqas Sher Zaman, Prof. SKPemmaraju, March 3r!, 01", p#. 8

    he 2r#an)a()on

    Total %$$ ponts

    'r)(er)a 9naccep(a/%e Accep(a/%e Prof)c)en( S(u!en(

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    ts busnessmodel and

    demonstrates

    sold ablt+ to

    accomplsh the

    ass(nment0

    mailto:[email protected]:[email protected]
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    Paper 1, MBA 713-01, By Waqas Sher Zaman, Prof. SKPemmaraju, March 3r!, 01", p#. 7

    $B%8 ponts; %,B%@ ponts; %-B!$ ponts;

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    mailto:[email protected]:[email protected]
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    Paper 1, MBA 713-01, By Waqas Sher Zaman, Prof. SKPemmaraju, March 3r!, 01", p#. :

    4ses concrete

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    Su/o(a% Po)n(s

    ;

    mailto:[email protected]:[email protected]
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    Paper 1, MBA 713-01, By Waqas Sher Zaman, Prof. SKPemmaraju, March 3r!, 01", p#.