HSJ Media Pack 2013

PRINT • ONLINE • MOBILE • TABLET • HSJ TV • BESPOKE EVENTS • SURVEYS • NETWORKING • AWARDS

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MEDIA INFORMATION



HSJ, for healthcare leadersHSJ is the title for all healthcare leaders working in, for, or with the NHS. It is the only title to cover all aspects of publically funded healthcare from acute to primary care, specialist services to mental health, commissioning to provision.

Our audience is formed of leaders from both clinical and non-clinical backgrounds and both public and private sectors. HSJ unites leaders with their peers through print, online, tablet, mobile, HSJ TV, social media, and face to face at bespoke events, conferences, awards ceremonies and more.

We provide news, analysis, best practice information and advice from the most influential people in health, for the most influential people in health.

Alastair McClellanEditor, Health Service Journal

telehealth

how telehealth can helpcomplete the care puzzle

missingpiece?

AN HSJ SUPPLEMENT/1 MArcH 2012

LEARNING AND DEVELOPMENT

XXXXXXXXXXXXXXXXXXXXXXX

IN ASSOCIATION WITH...AN HSJ SUPPLEMENT/XX MONTH 2012

EXCEPTION TO THE RULEWHY SPECIAL REQUESTS TO FUND DRUGS LIKE HERCEPTIN MAY SPELL TROUBLE FOR CCGS 10

AN HSJ SUPPLEMENT/28 FEBRUARY 2013

EFFICIENCY

HEALTH SERVICE JOURNAL

HSJ.CO.UK

28 FEBRUARY 2013 £4.40

Nicholson does not deserve

to be vilified OPINION: 18Supplements: efficiency and

training WITH THIS ISSUE A shared vision for integration

HSJ.CO.UK/CARE-NARRATIVE

CONTINUING CARE LEGACY

THREATENS TO SWAMP CCGs

COMMISSIONERS ‘DELUGED’ BY BACKDATED CLAIMS: HSJ BRIEFING

Join our LinkedIn group: HSJ Group

Follow us on Twitter: @HSJnews and @HSJEditor

Register with HSJ TV: hsj.co.uk/hsj-tvTV

Winner of the Medical Journalist’s Association’s ‘Publication of the Year’

for the second consecutive year

HEALTH SERVICE JOURNAL HSJ.CO.UK

under pressuredavid nicholson feels the heat: 4-5, 20-21

7 MARCH 2013 £4.40

Fiona Caldicott seeks new duty for NHS to share data NEWS: 9Why do clinicians struggle with redesign? LEADERSHIP: 32 How to balance autonomy and control HSJ.CO.UK/CCG-CONfLICT


HSJ audience facts and figuresHealth Service Journal is the leading publication for healthcare leaders, engaging its audience via:

l Health Service Journal, the only weekly magazine for healthcare leaders Average Net Circulation: 16,565 (ABC Jan–Dec 2011)

l Hsj.co.uk, the leading senior healthcare management website l HSJ TV – the video channel of hsj.co.uk, hsj.co.uk/hsj-tv broadcasting live webcasts to healthcare

leaders as well as hosting an archive of video contentl m.hsj.co.uk, our fully optimised mobile site, keeping healthcare leaders up-to-date, on the move

Health Service Journal subscribers receive the weekly magazine, PLUS complete access to hsj.co.uk, m.hsj.co.uk and HSJTV.

An audience of healthcare leadersHSJ goes out to 1,029 GP leaders in CCGs nationwide, plus 386 Trust Medical Directors3

Engaged and loyal

24% of HSJ subscribers are Chief executives/managing directors/directors1

37% of HSJ subscribers are Senior managers/middle managers1

64% of HSJ subscribers have annual purchasing budget responsibility1

22% of HSJ subscribers are responsible for managing clinical areas/pathways2

87% of HSJ subscribers read almost every issue11

80% of HSJ subscribers agree HSJ is an essential resource for health service managers1

87% of HSJ subscribers would recommend HSJ to a colleague1

72% of HSJ subscribers trust what they read in HSJ1

‘‘ ‘‘These are interesting times in which to be a GP. Primary care professionals need to be able to rely on current, accurate information relating to the whole of the NHS. I find HSJ to be an invaluable resource, and recommend it to RCGP members and their teams as a way of keeping abreast of complexities and intricacies of GP Commissioning and the wider Health reforms, as they take shape.Dr Clare Gerada, RCGP Chair

n Chief executive/ MD 11%n Board level director 13%n Senior manager – non clinical 27%n Senior manager – clinical 11%n Manager – non clinical 15%n Manager – clinical 3%n Other 20%

A senior level audience

Sources: 1. HSJ Subscriber Survey 2012 2. HSJ Subscriber Survey 2011 3. HSJ Subscriber Data March 2013.


HSJ audience facts and figuresThe HSJ audience is formed of leaders from both clinical and non-clinical backgrounds and both public and private sectors.

The HSJ audience online

18% of HSJ subscribers are commissioners1

20% of HSJ subscribers are from the private sector1

32% of HSJ subscribers are healthcare providers1

27% of HSJ subscribers are involved in commissioning2

93% of HSJ subscribers visit hsj.co.uk3

2mins 23secs is the average visit duration on hsj.co.uk3

819 user comments are generated each month by hsj.co.uk users3

45,000 monthly visits3

Mobile traffic has grown

250% since Januray 2012

90,000 monthly hits3

55% of HSJ subscribers use their mobile phone to access information relevant to their role1

117,000 unique users2

111,971 registered users3

542,000 page impressions3

Organisation type2

Sources: 1. HSJ Subscriber Survey 2012 2. HSJ Subscriber Data March 2012 3. Webtrends (January 2013) 4. Brighttalk June 2012 5. LinkedIn March 2012 6.Twitter March 2012

hsj.co.uk

HSJ mobile

3,371 video plays4

2,070 subscribers4

HSJTV

Social media@HSJNews 13,262 followers6 @HSJEditor 11,528 followers6

HSJ group 11,173 members5

n Healthcare provider 32%n Commissioner

(CCGs/NHS PCTs) 18%n Private sector 20%n Third sector, academic,

association 12%n Govt, policy, regulatory 11%n GP leaders 6%n Other 1%


Print opportunitiesHealth Service Journal is read by clinical and non-clinical healthcare leaders from both the public and private sectors, working in, for or with the NHS.

Inserts: Loose and stitched

Creative Solutions: Bellybands, barn doors, cover wraps and gatefolds

Thought Leadership opportunitiesWhen you position your brand next to our influential editorial you position your organisation as a thought leader.

l Care pathwaysl Commissioning l Finance and efficiency l Information technology, e-health and

e-medicine l Integration - health and local government

l Long term conditions l Organisational development l Quality and performancel Referral management l Training and developmentl Working with private sector suppliers

Editorial themes include:

Ad size Number of insertions 1 3 6 12 24

Double page spread £10,326 £9,810 £9,293 £8,777 £8,261

Full page £6,180 £5,871 £5,562 £5,253 £4,944

Half page £3,984 £3,785 £3,586 £3,386 £3,187

Quarter page £2,586 £2,457 £2,327 £2,198 £2,069

‘‘ ‘‘

Why do I read HSJ? Because it provides the most comprehensive and insightful coverage of what is really going on in the NHS, from both policy and practical perspectives, and follows the key figures within the healthcare sector.

What do I get from it? It acts as an ‘early warning system’ for my business – identifying the issues that we need to be thinking about and addressing with our clients and prospects; the market needs where we need to develop and offer services; and the people that we need to get in front of.Peter Edwards, Senior Partner, Capsticks

Path:Production:Clients:O2 - O2:639348:Studio:639348-6_O2_HSJ_2604.inddTrim: 297x210mm Bleed: 3mm

Date: 19.04.12 Operator: Scott

PRE PRESS 1

D.I Checked Reader Checked

PM Checked

T +44 (0)20 7863 9400 F +44 (0)20 7863 9500 [email protected]

Go to o2health.co.uk/helpathand to find out more.

Now people in your care can feel at home, further from home.Introducing Help at Hand mobile telecare from ø Health

Help at Hand is our new mobile telecare service. It gives those in your care the freedom to live their lives. And the peace of mind that comes with being able to get in touch with support when they need it, 24/7. From anywhere in the UK covered by the ø network.

It lets you be flexible about how you give care and will complement existing care arrangements.

Give the people in your care the independence they want. Or the extra support they need.

Help at Hand is for peace of mind and can’t always be fault-free. It can be affected by factors outside our control. Terms apply.

639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1639348-6_O2_HSJ_2604.indd 1 19/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:0319/04/2012 10:03

hsj.co.uk 15 March 2012 Health Service Journal 9

Charity reg no. 207994 (England & Wales), SC038731 (Scotland) Q199

We provide excellent care for patients and expert advice for commissioners.

Download our briefings to find out how you can deliver cost-effective, quality end of life care: www.mariecurie.org.uk/commissioning

We know about end of life care.

Q199_GDA 2012_HSJ ad Half page5.indd 2 09/03/2012 17:41

PATIENT SAFETY Proportion of inpatients treated without incident rose by four percentage points

Rise in ‘harm free’ care for elderlyBen [email protected]

A significant improvement has been recorded in the proportion of older patients receiving “harm free” care following a major patient safety trial, HSJ can disclose. The trial also reduced disparities in perform-ance between regions.

The proportion of inpatients aged 70 or over who were treated without “suffering harm” – for instance by picking up an additional condition or injury – increased by over four percentage points, according to a Department of Health study obtained by HSJ.

The DH’s quality, innovation, productivity and prevention programme’s safe care team col-lected data nationally on patients who had falls, pressure ulcers, urinary infections from a

catheter or a venous throm-boembolism – a form of blood clot – during last year’s Safety Express pilot scheme.

The pilot focused on training, active risk management and encouraging staff to prioritise

interventions which could stop patients experiencing further harm.

The data showed an increase in patients getting harm-free care, with the population rising from 83.8 per cent to 88 per cent.

The report pointed to dispari-ties in performance across regions, although it acknowl-edged these could have been caused by differences in data collection.

Before the pilot only 79.3 per cent of patients in the East Mid-lands received “harm free” care, compared with 89.5 per cent in the North East.

At the end of the pilot the largest difference between regions had shrunk to 6.2 per cent, with the East Mid-lands’ figure rising to 84.2 per cent and the North West getting the highest figure of 90.4 per cent.

The data came from the NHS Safety Thermometer survey, the results of which the DH has

The pilot focused on interventions which could prevent further harm

now made part of the national incentive payments scheme in the 2012-13 contract. The infor-mation was collated from 50,000 returns from care set-tings including nursing homes and patients’ own homes, although 80 per cent of them came from hospitals.

QIPP safe care lead Maxine Power said the four causes of harm had been chosen because they disproportionately affected older patients. She also said there was a “balancing aspect since, for example, limiting a patient’s mobility may reduce falls but increase the risk of pressure ulcers or VTE”.

The report, sent to NHS Lon-don in November, also sug-gested there could be under-reporting of harm from pressure ulcers in official hospital epi-sode statistics data.

It suggested 8.9 per cent of the survey group experienced pressure ulcers while English HES data recorded them in less than 1 per cent of patients.

Read the full report online at www.hsj.co.uk/safety-express

ALAM

Y


SupplementsHSJ produces a series of special supplements throughout the year designed to give healthcare leaders the guidance and information they need to manage the key issues affecting the healthcare industry.

These supplements are an extremely popular resource.

All HSJ supplements are:

l Distributed to our full circulation of 16,565 (ABC Jan–Dec 2011)l Featured on hsj.co.uk for 12 monthsl Distributed at key healthcare events throughout the year l Promoted on HSJ e-newsletters, Twitter and LinkedIn

Supplement themesFebruary Efficiency July Innovation through Technology

March Telehealth, Commissioning, Funding September Commissioning, Efficiency, Transformation

April Innovation through Technology October FM & Estates Management, Telehealth

May Patient Safety, Efficiency, NHS Confederation Preview

November Innovation through Technology

June Commissioning December Primary Care

An opportunity to work collaboratively with HSJ editorial on a themed chapter. The package consists of: l 4 pages of editorial (2 based on a main theme, 2 case studies/research) l 400-word thought leadership columnl Sponsor logo on chapter headings, billed ‘in association with’ l Lead generation campaign providing visible ROI Investment £9,500

Chapter sponsorship

LEARNING AND DEVELOPMENT

XXXXXXXXXXXXXXXXXXXXXXX

IN ASSOCIATION WITH...AN HSJ SUPPLEMENT/XX MONTH 2012

EXCEPTION TO THE RULEWHY SPECIAL REQUESTS TO FUND DRUGS LIKE HERCEPTIN MAY SPELL TROUBLE FOR CCGS 10

AN HSJ SUPPLEMENT/28 FEBRUARY 2013

EFFICIENCYAN HSJ SUPPLEMENT/22 MArcH 2012

Commissioning

new tools to help gps follow best presCribing praCtiCe – and save the nhs billions 2

level best

▲ Chapter sponsorship


Online – site advertisingHSJ.co.uk delivers breaking stories to healthcare leaders in real time with speed, analysis and depth. Our users are the first to know about key events and policy developments. An archive of best practice articles, analytical tools and our HSJ Local service combine to deliver a first class site.

hsj.co.uk site advertising

Non-standard ad formats: Expandable Leaderboards, Skys & MPUs, Video MPUs, Overlays and Page Peels £Cost on application

An HSJ skin consists of an advertiser taking tenancy over all standard ad formats on a given channel or homepage, see top right for an example. £Cost on application

HSJ skins

Standard Format CPM Run of Site Suggested Campaign Size 50,000 Impressions

Top Leader £50 £2,500

Top MPU £55 £2,750

Double MPU £130 £6,500

Skyscraper £40 £2,000

Bottom MPU £50 £2,500

Bottom Leaderboard £45 £2,250

‘‘ ‘‘In the rapidly changing NHS, if you want to get the up-to-date information just click and go to HSJ. It’s like the BBC of the health-related websites, most reliable, most likely to be accurate and it’s also very easy to find what you need. It’s a faff-free website. Andrew Vinter, Integrated Healthcare Manager GlaxoSmithKline plc


Online – email and channel sponsorshipEmail advertisingHSJ delivers a whole host of e-newsletters including four news bulletins, 13 weekly round-ups and ten HSJ Local regional digests.

Below is just a small sample of our newsletters, for a full selection please contact us.

Solus/html emails are advertiser emails sent to our subscriber database of up to 14,000 recipients.

Newsletter No. recipients Frequency RatesEditors Choice 33,292 Weekly £4,000 /month

Start the Week 14,946 Weekly £3,000/month

Daily News 5,000 Daily £2,000/week

Channel newsletters 3,000 on average Weekly £2,000/month

Solus/html emails up to 14,000 3 per week max

£2,000 first 1,000 +£450 per additional 1000

You can select a month during which you can take all standard advertising across an entire channel plus sponsorship of the related e-newsletter.

Site ad format E-newsletter ad format

Top Leader Top Banner

Top MPU Top MPU

Skyscraper Bottom Banner

Bottom MPU

Channel sponsorship Hsj.co.uk channels include News | Policy News | Workforce News | Finance News | Acute Care Home | Commissioning News | Primary Care

newsletters

Total cost £6,000


MobileReach healthcare leaders on the move With the Health Service undergoing vast and far-reaching changes, healthcare leaders need to keep in touch with the latest developments at all times, even when they are on the move.

HSJ Mobile, our fully optimised mobile site, delivers breaking news, opinion and resource centre features, direct to the smartphones of healthcare leaders.

Monthly visits: 45,0001 Monthly hits: 90,0001

An exclusive sponsorship opportunityWe offer an exclusive solus advertiser slot in the form of a banner ad running at the top of our HSJ Mobile site, presenting sponsors as leading innovators in healthcare technology. Banner ads run on all types of smartphone.

l Association with the UK’s leading site for healthcare leadersl Recognition as a leader in innovation through technologyl Complete exclusivity with a solus advertising spotl Faster access to healthcare leadersl Direct contact with healthcare leaders on the gol Traffic generated to your website or mobile site £Cost on application

As an HSJ Mobile advertiser you will benefit from:

Source: 1. Webtrends (January 2013)

m.hsj.co.uk


HSJTV hsj.co.uk/hsj-tv

HSJ TV is the video channel of hsj.co.uk, regularly broadcasting live webinars to healthcare leaders ,as well as hosting an archive of video and audio content including seminars, policy debates and learning guides.

3,371 video plays, 2,070 subscribers11

Live and on-demand video is by far the most effective communication tool you can employ to create high levels of engagement with healthcare leaders.

HSJ TV WebinarsWe regularly work with clients to create and produce bespoke webinars. HSJ manages full promotion and production of the 45-minute live streamed webcast, including optional downloads. All webinars are hosted on hsj.co.uk for 12 months. Full campaign reports and registration details are provided.

Investment: £15,000

The HSJ TV portfolio also includes: l On-Location Webinars £25,000l Audio Webinars £10,000l Interviews £5,000l Case Studies £8,000l Video and Audio Hosting £2,500

Our automatic data capture service ensures ALL content hosted on HSJ TV generates leads which are automatically fed back to our clients.

Lead Generation

Source: 1. Brighttalk January 2013

Register with HSJ TV: hsj.co.uk/hsj-tvTV

VIDEO CASE STUDY

LIVE VIDEO WEBCAST

VIDEO INTERVIEW

‘‘ ‘‘It was a pleasure working with the team at Health Service Journal. We planned a webinar targeted at key decision makers in the NHS which attracted 140+ attendees, going way beyond our client’s expectations in terms of both content and numbers. Simultaneously, HSJ compiled an excellent article outlining the content of the webinar which further extended the life of the messages. Our client is thrilled and we will certainly work with them again. Laura Larsen, Senior Account Manager, MSL London


Bespoke sponsorship opportunitiesRoundtablesSponsor a roundtable with HSJ and direct the content of a debate on a chosen topic as well as select guests from our exclusive audience of healthcare leaders. Roundtable write-ups are published in HSJ over six editorial pages and are hosted on hsj.co.uk for 12 months. Investment: £25,000

SurveysCommission HSJ to create and run a survey on your behalf, and gain exclusive market feedback and research data. Surveys write-ups are published in HSJ over two editorial pages and hosted on hsj.co.uk for 12 months. Investment: £15,000

Collaborative SupplementsWork directly with the HSJ editorial team to co-produce a special supplement focussing on a key topic of choice and including a foreword from your Chairman. Supplements are distributed to our full circulation.Investment: £20,000 Minimum 8 page bound-in supplement

Special ReportsCo-produce a 4–6 page editorial piece to feature in HSJ, focussing on a key topic agreed by the client and HSJ. Investment from £14,000

Sponsored columnsWrite a 400-word editorial piece to feature in the HSJ Resource Centre. Columns are aligned to key themes and branded “in association with” the sponsor. Investment from £3,500

‘‘ ‘‘We were so pleased with the Special Report we did with HSJ. The team were great to work with and really understood the brief. We’ve had wonderful feedback and look forward to working with HSJ in future. Aisling Kearney, Head of PR & Pubic Affairs, Barchester Healthcare

▲ Barchester Special Report


AwardsHSJ runs four prestigious and highly recognised awards ceremonies each year. Sponsorship of an award gives you an unequalled opportunity to engage with healthcare leaders, in print, online and face to face while positioning your organisation as a thought leader in your category of choice.

HSJ Awards, 20th November 2012, Grosvenor House Hotel, LondonNow in their 31st year, the HSJ Awards recognise the best of the health service and are the most prestigious awards in the industry. These awards lead the way in healthcare. Number of attendees: 1,4001

HSJ Efficiency Awards, 25th September 2012, Lancaster Gate Hotel, London The HSJ Efficiency Awards recognise increases in efficiency and champions innovations to reduce costs throughout the health service, without affecting patient care. Attendees include senior health service managers, clinicians, procurement managers and primary care managers. Number of attendees: 6001

Patient Safety Awards, 4 July, The Lancaster Hotel, London The Patient Safety Awards reward health organisations and teams who have successfully managed or implemented a project which has significantly improved the safety of patients. Attendees include clinicians, GPs commissioners and directors from Acute Trusts. Number of attendees: 5001

Care Integration Awards, 4 July, The Lancaster, London The Care Integration awards celebrate innovations across a huge range of service areas. The awards are open to organisations, commissioners, providers and individuals who can demonstrate effective strategies and initiatives that have tangibly improved patient care. Number of attendees: 5001

‘‘ ‘‘

Boehringer Ingelheim is proud to have supported the HSJ Awards in 2011 and played a part in the sharing of national, regional and local healthcare management practice. We value HSJ’s contribution to quality improvement. Boehringer Ingelheim is committed to delivering value through innovation. Our partnership with HSJ Awards recognises this principle across the NHS in a way that supports better outcomes for managers, commissioners and ultimately patients.Greg Quinn, Health Policy Manager, Boehringer Ingelheim Sponsor of the HSJ Awards 2011

Source: 1. Number of attendees are based on 2011 Footfall figures


Events and NetworkingDo you want to network with healthcare leaders? HSJ offers various high profile face to face opportunities, help shape one of our leaving events and conferences by sponsoring or exhibiting.

HSJ Innovation Summit May 2013, number of delegates: 501

A forum for influential leaders in health and social care to shape the direction of healthcare innovation, develop entreprenuership and overcome barriers to improving working practices.

HSJ Summit 11–12 October 2012, number of delegates: 1201

The HSJ Summit, now its tenth year, has an unequalled track record in influencing policy direction and implementation. Delegates are the most influential people in health. The Summit is by invitation only and free to delegates.

Telehealth: Innovation to drive service change 30–31 October 2012, number of delegates: 1001

A targeted event to engage key NHS staff in how telehealth innovations can help deliver service redesign, improve outcomes for patients and create efficiencies for the health service.

Mental Health Congress 5–6 December 2012, number of delegates: 501

A unique opportunity to network and engage with the entire community of stakeholders working within mental health, from national leaders to frontline clinicians.

HSJ 100 1 December 2012, number of attendees: 801

Announces the most influential people on health policy in the NHS as decided by HSJ’s expert panel of judges. Free to invited guests including everyone on the list.

Bespoke conferencesHSJ can produce bespoke conferences on behalf of a client with guaranteed attendance by an agreed number of healthcare professionals. £Cost on application ‘‘ ‘‘

I had been a health lawyer for many years but always felt on the outside; the Summit got me seen as an insider at last.Senior Partner, Capsticks

Source: 1. Number of attendees are based on 2011 Footfall figures

INNOVATIONSUMMIT

100

SUMMIT


What our sponsors and advertisers say about us

‘‘ ‘‘

We were so pleased with the Special Report we did with HSJ. The team were great to work with and really understood the brief. We’ve had wonderful feedback and look forward to working with HSJ in future.Aisling Kearney, Head of PR & Pubic Affairs, Barchester Healthcare

‘‘‘‘

Capita Symonds were proud to sponsor the HSJ Estate Management Efficiency Award, it was a fabulous event, well hosted with plenty of opportunities to network. Karen Breakwell, Regional Operational Director, Capita Symonds Sponsor of the HSJ Efficiency in Estates Management Award, HSJ Efficiency Awards 2011

‘‘ ‘‘It was a pleasure working with the team at Health Service Journal. We planned a webinar targeted at key decision makers in the NHS which attracted 140+attendees, going way beyond our client’s expectations in terms of both content and audience numbers. Simultaneously, HSJ compiled an excellent article outlining the content of the webinar which further extended the life of the message.

Our client is thrilled and we will certainly work with them again.Laura Larsen, Senior Account Manager, MSL London

‘‘

‘‘

As a sponsor and judge, the awards gave me the opportunity to see the excellent work and successes of patient safety initiatives right across the health service. Jean Challiner, Chief Medical Officer, Clinical Solutions Sponsor of the Patient Safety Awards 2011


Specifications

Production specifications

Colour & delivery

CMYK only. No spot colours.

Digital files as high res PDF to

pass4press standards on email

or FTP.

Image resolution 300 dpi.

All high res images must be

embedded within the file.

Do not use OPI settings.

Booking deadlines

For weekly issue:

7 days prior to publication.

For supplements:

2 weeks prior to publication.

Contact

Advertising enquiries Phil Christofis T: 020 3033 2920 E: [email protected]

Angus Hutchinson T: 020 3033 2918 E: [email protected]

Jason Winthrop T: 020 3033 2922 E: [email protected]

Sales Production Wendy Spurling T: 020 3033 2681 E: [email protected]

Display page areas

Full page

Type area: 275 x 190mm

Trim: 297 x 210mm

Bleed: 303 x 216mm

Half page

Landscape: 134 x 190mm

Portrait: 275 x 93mm

Quarter page

134 x 93mm

DPS

Type area: 275 x 400mm

Trim: 297 x 420mm

Bleed: 303 x 426mm

Print specifications Web specifications

Display special positions

Facing matter 10% premium Outside back cover 10% premium

Advertorial 25% premium Loose inserts A4 up to 15g: £1,690

Maximum size please request a quote for inserts above 15g

Site advertising

AD POSITION Width in pixels Height in pixels File size*

Top leaderboard 728 90 40k

Top MPU 300 250 40k

Double MPU 300 600 40k

Skyscraper 160 600 40k

Bottom MPU 300 250 40k

Bottom leaderboard 728 90 40k

Newsletter advertising


Top banner 468 60 40k

Skyscraper 160 600 40k

Bottom banner 468 60 40k

Mobile advertising


Top banner small 120 20 20k

Top banner medium 168 28 20k

Top banner large 216 36 20k

Top banner X-large 300 50 20k

Top banner XX-large 320 50 20k

* Initial downloads only

For a full specification list email [email protected] All files should be emailed to [email protected]

Banners running on newsletters can only be GIF/JPEG format

Guidelines

l Files must be no larger than 40K for site and newsletter ads, 20k for mobile ads (larger files will be slow to download to viewers)

l All files should have a target URL supplied for the advert to link tol Where a white background is used a border must be presentl Sound must be user initiated (on click)l Video must be user initiated (on click)l Emap reserves the right to refuse ads due to design/editorial contentl Emap requires 24/78 hours notice to set files on site

For further help with online specs email [email protected]

Accepted file types

Static GIF / JPEG .GIF, .JPEG

Animated GIF .GIF

Flash .SWF (see Flash spec below)

Video spec sheet available

3rd party redirects

Animation length

Maximum time: 30sec Maximum rotations: 5

Expanding banner

Close button on non expanding portion “Close X”

Flash banner specifications

So our adserver can count clicks on the ad the following needs to be added to the flash file.

1 Build to Flash Version 8

2 Create a transparent button covering the clickable area

3 Apply the below action script to the button: on (release)

{

getURL(_root.clickTAG, “_blank”);

}

4 Provide a .GIF version of the banner for users that can’t view Flash files

5 Send us the final .SWF and .GIF files with the corresponding click-through URL

Documents

HSJ Media Pack 2013