HT Media : Facing Competitive & Technological Convergence Challenges in 21st Century

Presented by:Group-3PRABAL, AMRITA, SONU, PAWAN, PRADEEP

INDIAN INSTITUTE OF PLANTATION MANAGEMENT

ISSUES IDENTIFIED

• Changing trends in media at global as well as domestic level

• Internal environment analysis of HT media with respect to all these changes

• Critical success factors.• Diversification strategy of HT media.• Financial performance of HT media.• The Growth strategy being implemented by HT

media.

INDIAN INSTITUTE OF PLANTATION MANAGEMENT

SCENARIO• An overview of Global as well as Indian media

industry• Global – • Shift of different newspapers like New-York

Times,The Guardian& Christian Science Monitor towards online publication

• The “Evolving Strategy “ of Christian Science Monitor

• Indian –• Market definition• Entry of new players• Foreign Investment

INDIAN INSTITUTE OF PLANTATION MANAGEMENT

SWOT analysis

Strength: Few competitors, Increase FDI Growth in the radio markets Improved technology. and quality Strong brand equity. PAN India presence Strong financials

Weakness: Low diversification Increased use of internet for news. Newer player with more resources

INDIAN INSTITUTE OF PLANTATION MANAGEMENT

Opportunities: Tie up with the foreign players, Get presence in east and south India with more customized content,

Threats: Competitors like the Times group venturing into

film and T.V. Entry of new players in the market with focus on

multiple media with more resource Offensive strategy of Times Group.

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STRATEGIES SUGGESTED• Diversification strategy – Print media Internet media –launching three new portals Job consulting Matrimonials Entertainment Television media – sponsoring high TRP TV shows Launching a News Channel Movie Production Business – tie-up with Reliance Big

Entertainment• Content follower strategy- expansion of business overseas

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IMPLEMENTATION• Adaptive measures• Strengthening Market Presence• Expanding geographic reach• Merger & Acquisitions• Strategic Alliance• New Market development• Corrective measures• Low cost and broad differentiation• Superior product with distinctive image

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CHALLENGES

Industry challenges… Differentiation from other Newspaper vs internet and tv Price war Reach, brand, and differention Content innovation Managing diversified businessFirm challenges… Diversification Make presence in international market Becoming leader rather than follower

INDIAN INSTITUTE OF PLANTATION MANAGEMENT

INDIAN INSTITUTE OF PLANTATION MANAGEMENT

INDIAN INSTITUTE OF PLANTATION MANAGEMENT