8/12/2019 HTC Eyes 15% Share of India’s Smartphone Market

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HTC eyes 15% share of India’s smartphone mar 

ket

Buoyed by strong growth in sales in the country, Taiwanese handset maker

HTC Corp. on Saturday said it aims to capture 15% share o the multi!billion

dollar "ndian smartphone market. The company on Saturday launched two new handsets#$esire 1 and HTC &ne '(#priced at )s.1,*++ and )s.-,*

*+, respectiely. /"ndia ranks among the top two countries in South 0sia or

us. rowthwise, sales olumes hae tripled both month!on!month and year!o

n!year. The opportunities here are phenomenal. "ndia is one o the countries

where products are launched earlier than others,2 HTC South 0sia president

 3ack 4ang said. He added that the company is ocused on bringing new mode

ls at innoatie price points. /arious industry reports suggest that we hae

a -!% market share. " would want to grow this to 15%,2 HTC country head "

ndia 6aisal Siddi7ui said.He, howeer, declined to comment on the timeline.

/8e hae increased our sales points as well as serice centres. 8e are seeing some gains. 8e are strong in the mid!range 9)s.1+,+++!)s.+,+++: smartp

hone segment,2 he said. 0sked i the company would launch a smartphone in

the sub )s.,+++ category, 4ang said, /&ur $esire ;1+ 9priced about about ) 

s.(,<++: is probably the lowest we will go.2 The dual S"= 9nano: HTC &ne 9'

(: sports a >e!inch screen and is powered by ;.5 H? 7uad!core processor

and 0ndroid @itkat &S. "t has ;B )0=, 1B storage 9eApandable up to 1;

( B:, 1= rear camera, 5= ront camera and ;,++ m0h battery. The HT

8/12/2019 HTC Eyes 15% Share of India’s Smartphone Market

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C $esire 1 is a dual S"= deice, powered by 1.- H? octacore processor. "

t eatures a >e!inch screen, 1B )0=, -B internal memory 9eApandable u

pto ;B:, (= rear and ; = ront camera as well as a ;,+++ m0h battery.

The "ndian smartphone market is witnessing strong competition between loc

al and international players, all ying to grab a share o the multi!billion doll

ar market. 0ccording "nternational $ata Corporation 9"$C9, smartphone sales in "ndia grew almost three!old to oer -- million in ;+1, buoyed by aord

able deices made by local >rms such as =icromaA and @arbonn. "n the >rst

7uarter o ;+1-, 1<.5* million smartphones were shipped into "ndia as comp

ared to .1- million in the same period o ;+1. Samsung was the market lea

der in the category with 5% market share in D1, ollowed by =icromaA 915

%:, @arbonn 91+%:, E00 9%: and Fokia 9-%. 0ordable smartphones, esp

ecially those priced in the sub!)s.;++ category 9)s 1;,+++:, are doing well in

the "ndian market httpsGtwitter.com4ICEB&&@   : plurk9 httpGww

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