HTK Horizon: Sussex AlertKey features overview

Key features

• A single source for public information• The public can self-register• One data set, multiple organisations• Customisable templates and uses• Geographical and map targeting• Communicate via multiple channels• Interactive two-way messaging• Reporting and insight

Single source for public information:

• Pull your data together into a single view

• Customise to include the data you need (name, location, preferences, contact history, etc.)

• Import data by spreadsheet, manually or

via a public registration page

• Manage contact opt-ins to different channels of communication

Group builder – segment and target

• Segment your audience into target segments with our powerful group builder

• Create meaningful target groups based on

behaviour, location and preferences

• Map-groups enable you to build location-based groups at the click of a button

Build advanced segments from other Groups

Map Groups: Segment by location

Group builder – segment & target

Communicate via multiple channels

• Communicate across multiple channels: email, web-form, SMS, app-messaging, voice, twitter

• Control which citizens receive your messages using opt-in categories and media types (email / SMS / voice)

• Create content quickly - with themes & templates

Voice automation

• Personalised recorded voice messaging services to mobiles or landlines

• Offers additional resilience during times of high loads on mobile networks

Templates and personalisation

• Create web-landing pages with forms that link directly to your database

• Personalise your messages & web pages Include each contact’s name, or any other data you store

• Vary your content:one message with variable subject line, text, content or images

• A single secure file store for all your content

Communicate acrossmultiple Channels

WWW.

Your own area to store all your content

Themes & Layouts at your Disposal

Add the personal touch to your content

Vary content in a single message depending on the audience

Campaigns option

• Track email opens and click throughs

• Create different content for different contacts such as citizens and businesses

• Schedule campaign start times

Reporting and insight

• At a glance “dashboards”

• Measure your messaging success

• Analyse data such as best time of day to reach people

• Clear breakdown of costs per organisation or team