HTML Email Newsletters

It’s not just plain text anymore!

Mark Branom, IT Services

Using an HTML Email Service

Campaign Monitor http://www.campaignmonitor.com/

Constant Contact http://www.constantcontact.com/

MailChimp http://mailchimp.com/

Vertical Response http://www.verticalresponse.com/

Top 19Tips for Writing a Newsletter1. Identify the purpose of your email

newsletter 2. Write out your vision 3. Publish your newsletters the same

time, each week, like clockwork 4. Use compelling subject lines 5. Serve your readers instead of asking

them to serve you 6. Ask your readers what they want7. Make it fun

Top 19Tips for Writing a Newsletter8. Use the same layout and features each issue9. Look back and plan ahead 10. Format text for the web 11. Include images 12. Be sure to proofread your content 13. Test your email newsletter 14. Make it easy for subscribers to be able to

unsubscribe 15. Prominently feature the newsletter on your

site 16. Archive your email newsletters online 17. Comply with email laws 18. Learn from others 19. Track your stats