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HTNG Executive Briefing Session. For Technology and Distribution Vendors 9 July 2003. Conference Call Agenda. Introduction Discussion of HTNG History and Mission HTNG Governance Structure Specific HTNG Objectives for 2003-2004 Hotel Membership and Participation Guidelines - PowerPoint PPT Presentation
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HTNG Executive Briefing Session
For Technology and Distribution Vendors
9 July 2003
9 July 2003 Vendor Executive Webcast 2
Conference Call Agenda Introduction Discussion of HTNG History and Mission HTNG Governance Structure Specific HTNG Objectives for 2003-2004 Hotel Membership and Participation
Guidelines Vendor Membership and Participation
Guidelines Media Activities Next Steps Q&A
9 July 2003 Vendor Executive Webcast 3
Introduction Presenters Audience Acknowledgments
9 July 2003 Vendor Executive Webcast 4
Code of ConductTrade associations are perfectly lawful organizations. However, since a trade association is, by definition an organization of competitors, HTNG officers and members must take precautions to ensure that we do not engage in activities which can be interpreted as violating existing anti-trust or anti-competitive agreements in various parts of the world. For any activity which is deemed to unreasonably restrain trade, the association and its members may be subject to legal penalties, regardless of otherwise beneficial objectives.To ensure that we conduct all meetings and gatherings in strict compliance to any such laws and agreements in any part of the world, the HTNG Code of Conduct is to be distributed and/or read aloud at all such gatherings.There will be no discussion of room rates, surcharges, conditions, terms or prices of services, allocating or sharing of customers, or refusing to deal with a particular supplier or class of suppliers. Neither serious nor flippant remarks will be permitted.Because the members of the organization are expected to behave professionally at all times, which includes acting in accordance with all applicable laws, negative, disparaging or discrediting comments regarding other members, corporations or competitors, or their goods or services, will not be tolerated.HTNG may not issue recommendation on any of the above subjects or distribute to its members any publications concerning such matters. No discussions which directly or indirectly fix purchase or selling prices may take place. Standards or certification requirements for membership must give equal conditions to all similar parties.All HTNG related meetings shall be conducted in accordance with a previously prepared and distributed agenda. Actions inconsistent with the above terms will be considered violations of this Code of Conduct. The Board of Directors reserves the right to take whatever actions it deems necessary to ensure compliance with this Code.
9 July 2003 Vendor Executive Webcast 5
Brief History
Conceived by a group of hospitality-industry technology influencers at HITEC 2002
Executive Board of hotel executives appointed December 2002
Mission statement developed January 2003 Officers elected March 2003 Executive advisory group appointed March-
June 2003 2003-2004 objectives established at board
meeting at HITEC 2003
9 July 2003 Vendor Executive Webcast 6
Why HTNG?Despite the best efforts of many vendors, hotels require far better integration of vertical applications
80+ applications – no vendor supports more than a handful
Functional, transaction-oriented processing – little or no customer centricity
Poor support for non-room productsHistorically, integration efforts have been
dismal failures
9 July 2003 Vendor Executive Webcast 7
Why HTNG? Poor exploitation of modern
technology platforms (as opposed to tools) by hotel companiesLeads to poor support of modern
platforms by technology suppliers• “Platform independence” is a marketing myth
Chicken and egg problem – need to create a forum for agreement
Substantial holdback of capital spending by most hotel companies vs. requirements
9 July 2003 Vendor Executive Webcast 8
How Will HTNG Help? By providing leadership and a common voice
For customer (hotels) to describe their needs and frustrations to technology vendors
By establishing a forum for sharing of best practices in systems interoperability
By establishing core architectures and platforms that Hotel companies can install and support, or contract
with third parties to operate Provide a common, known environment for application
providers to write to, test, document, and support Provide common services to applications, so that
vendors can focus on core business-logic competencies Facilitate information exchange and consolidation across
time, geography, and application
9 July 2003 Vendor Executive Webcast 9
HTNG Mission StatementHTNG will facilitate the creation of solution sets for
hospitality that:1. Are modeled around the customer, and allow for a
rich definition and distribution of hotel products, beyond simply sleeping rooms
2. Comprise best-of-breed software components from existing vendors, and enable vendors to collaboratively produce world-class software products encompassing all major areas of technology spending: hotel and leisure operations, telecommunications (PABX), in-room entertainment, customer information systems, and electronic distribution
9 July 2003 Vendor Executive Webcast 10
HTNG Mission Statement3. Properly exploit and leverage a base system
architecture that provides integration and interoperability through messaging; and that provides security, redundancy, and high availability
4. Target the needs of hotel and leisure companies up to several hundred properties, that are too small to solve the issues themselves
5. Will reduce technology management cost and complexity while improving reliability and scalability
6. Can be deployed globally, managed remotely, and outsourced to service providers where needed.
9 July 2003 Vendor Executive Webcast 11
What is a “Solution Set?” A set of integrated software products from
one or many vendors thatAddresses a defined set of needs for a target
market or business problemProperly leverages a modern, common base
platform• Operating system and network architecture• Database environment• Deployment model• Common platform services (office automation, messaging,
directory services, security, management)Can be operated either in-house or by a third party
9 July 2003 Vendor Executive Webcast 12
What HTNG is Not A standards body
Solution set(s) may create de facto standards, but HTNG does not intend to dictate them
Suppliers can make their own business decisions whether and which standards to adopt
HITIS, HEDNA or HFTP A pressure group A think tank Targeted at the needs of all hotels
Focus is below megachains and above independent hotels
9 July 2003 Vendor Executive Webcast 13
Governance HTNG founders concluded that change
could be driven ONLY by hotelsThey appointed an initial executive board
consisting entirely of hotel senior technology executives
The board itself adopted a governance structure that continues to reflects this requirement
• Only hotel company executives can be elected to board positions
• Six initial board members, with several candidates seeking two open positions
Vendors, consultants, academics, media, and others will have productive and active roles
• But cannot hold board positions
9 July 2003 Vendor Executive Webcast 14
Governance Board of Directors
Gebhard Rainer – President (Hyatt International) Mark Hedley – Vice President (Wyndham) Matthew Dunn – Secretary/Treasurer (Intrawest) Glenn Bonner (MGM Mirage) Kathleen McIntee (Destination Hotels & Resorts) Nick Price (Mandarin Oriental) 2 open positions
Executive Advisors Daniel Connolly (Univ. of Denver) Jon Inge (Jon Inge & Associates) Doug Rice (Stratus Management Group) Mac Smith (Plexus Partnership)
9 July 2003 Vendor Executive Webcast 15
Membership Structure Regular Members
Organizations that actively provide hospitality services to end consumers as a primary business, or individuals currently employed by such organizations. Organizations are to be represented by individuals who have technology-related responsibilities.
Industry Partner Members Organizations who provide technology and/or distribution-
related products and/or services to the hospitality industry Allied Members
Individuals whose interest in the industry is fundamentally informational rather than economic, including specifically but not limited to students, academics, and media representatives; but specifically excluding individuals who qualify for other membership categories
9 July 2003 Vendor Executive Webcast 16
Hotel Membership Participation
Targeted at decision makers and influencers for technology acquisitionTechnicalBusiness
Per-person membership fee ($195/year) Membership provides
Opportunity to work collaboratively in defining platforms and facilitating inter-vendor communication
Early awareness of and access to inter-vendor capabilities created by HTNG-driven activities
9 July 2003 Vendor Executive Webcast 17
Vendor Membership Participation
Open to all ($1,500/year per company) Membership entitles vendors to
• Pre-publication access to results of customer/vendor workgroup efforts
• Publicity through HTNG of their commitment of the effort • Use of HTNG solution set “endorsement(s)” based on
compliance with workgroup-established guidelines Active participative roles by vendors will require
adherence to “good citizen” rules To be modeled on similar successful efforts in other
industries and technology spaces, e.g. The Open Group Will be communicated in greater detail during August
2003
9 July 2003 Vendor Executive Webcast 18
HTNG 2003-2004 Action Proposal
Identify core hospitality-industry technology and distribution vendors
Review HTNG mission and implications with senior vendor executives (today)
Obtain startup funding through vendor membership drive
Finalize and communicate the workgroup process model during August 2003
Provide key communications about HTNG in the context of the CIO Summit in early September
Seek vendor commitment to public support of HTNG via press releases during the first two weeks of September, 2003
9 July 2003 Vendor Executive Webcast 19
HTNG 2003-2004 Action Proposal
Charter specific workgroups with defined objectives and timeframes (3-12 months) at Board Meeting during September 2003
Form customer-vendor workgroups for one or more technology architecture problem setsFacilitate initial working sessions 24-26
SeptemberDefined missions Target outcomes that are achievable in a time
period of three to nine months
9 July 2003 Vendor Executive Webcast 20
HTNG 2003-2004 Action Proposal
Publish workgroup working papers and outcomes in a forum available to all HTNG members, beginning immediately after the September sessions Non-members will receive this information only in
synopsis form and only after the workgroup has completed its task
Members will have ongoing access to working papers throughout the process
Launch full-scale membership campaign(s) beginning in October, 2003
Deliver first integrated applications from workgroups prior to HITEC 2004
9 July 2003 Vendor Executive Webcast 21
Vendor Action Steps - #1 Join HTNG
Provide contact & full company information• E-mail to ‘[email protected]’ if invoice is
required• Or send check via snail mail to HTNG address,
payable to “Hotel Technology-Next Generation”Electronic enrollment will be available by 1
September at http://www.htng.org/Vendor site will be added to HTNG Vendor
Members rosterAdd HTNG logo/link to your site
9 July 2003 Vendor Executive Webcast 22
Vendor Action Steps - #2 Publish press release supporting HTNG &
workgroup processRequested of vendors that regularly issue press
releases • Others can use alternative communication modes such
as a letter to customers or prominent website postingRequested release dates: 3-12 SeptemberHTNG will supply boilerplate, which can be
adapted as desiredFurther media coverage to be arranged by HTNG
9 July 2003 Vendor Executive Webcast 23
Vendor Action Steps - #3 Architect or Senior Technologist
Participation in Integration WorkgroupsInterested vendors should e-mail contact
details to ‘[email protected]’Size, makeup and participation
• To be limited according to practices adopted from similar organizations
Kickoff September 24-26• Chicago area, details TBA
9 July 2003 Vendor Executive Webcast 24
HTNG Contact Details Web site:
http://www.htng.org/ Membership questions:
[email protected] Mailing address:
Hotel Technology-Next Generation2275 Lake Whatcom Blvd, PMB-223
Bellingham, WA 98226360-715-8741