“Currently, there is no optimal way to plan, manage and execute integrated, online marketing activities on emerging and international markets from one single point.

httpool is committed to change that ! “

Miki Devic – Co Founder httpool Group & CEO Germany

Introduction

Httpool is a rapidly growing international full service online advertising provider with focus on international and emerging markets. Established in 2000, Httpool currently employs 75 + online media specialists across 15 countries. Through its central UK & DE offices, major position in Central and Eastern Europe, regional presence in Asia, India & LatinAmercia as well as the representation of leading global and local online advertising networks, publishers, exchanges and world-class proprietary technologies, httpool provides the broadest range of online advertising products and services on emerging and international markets from one single point.

Market Presence

Httpool currently operates 15 local offices in UK, Germany, Austria, Czech Republic, Slovenia, Croatia, Bosnia, Serbia, Macedonia, Bulgaria, Slovakia, Romania, Hong Kong , India and Argentina. In 2011 we'll enter Brazil, Greece, Poland, Hungary, and Russia .

In addition, strategic partnerships with major local networks and publishers provide access to other target markets in Central and Eastern Europe, Middle East, Africa, Asia and Latin America, while global partnerships assure complete international coverage.

Proprietary and Licensed Technology

Httpool AdPlatform integrates world-class adserving technologies and exchanges (DFP, RMX, ADX), proprietary systems (Contextual AdServer) and innovative solutions (innovid, Nugg.Ad) in order to provide broadest range of products through one single ad tag.

Media Representation & Services

Httpool operates a global online advertising network that covers the full spectrum of todays Online Media and Marketing channels in all key geographic regions around the globe . We enable advertisers to effectively reach desired target groups and communicate efficiently across multiple segments and editorial environments. Individual communication objectives and campaign goals are met through utilizing state of the art targeting technologies and Advertising formats as well as offering multiple media buying models ranging from CPM over CPC to CPX . Httpool offers Global and local Premium sites, runs Performance, Behavioral, Video and Contextual Rich-media networks and supports local agencies and advertisers with SEM, custom solutions, Mobile and »Social« initiatives as well as Cross Exchange Management Services in order to fully exploit the potential of todays online marketing channels and opportunities.

How can httpool support you ?

Httpool provides a variety of scalable high-quality services for your teams of strategists , mediaplanners, buyers and account managers and supports you through the individual stages of the online media planning/buying and/or campaign management stages with a dedicted international or local team of online marketing and communication experts. Httpool Services include :

• Qualitative support during development of

localized Online Marketing Strategy, Media

planning and/or execution of your online

marketing activities: • on markets with limited or no local area expertise

or workforce  • on highest quality-standards throughout the whole

process based on extensive local knowledge and

long-lasting partnerships  • providing you with ONE CENTRAL ACCESS POINT

for multiple geographic regions such as : D-A-CH,

Central and Eastern Europe, Asia-Pacific, Middle

East, Africa as well as South Americas.  

Products & Services

Httpool offers a full range of Online Advertising Products and Services, with flexible buying models based on CPM, CPC and CPX.

Premium network consits of leading regional and local premium online destinations available on handpicked, run of site or run of channel bases. Facts: global reach, 120 mio users, 15 billion monthly Impressions.

Performance network aggregates inventory of long-tail, mid size and prime local and international sites. This channel is appropriate for Direct Response driven campaigns with CPC, CPA, flexible and hybrid pricing models in place. Facts: global reach, 150 mio users, 30.000+ sites, 80 countries.

Contextual network enables to address target audiences with rich-media or text ads based on narrowly defined keywords matching site content. Facts: global reach, 10.000+ sites

Video network supports all IAB standard video formats and in-video product placement on professional premium content. Moreover, it includes RON, ROC, contextual or behavioral targeted videos ads through a proprietary video player on premium and niche sites. Facts: global reach, 50 mio users, 10.000+ sites, 25 countries.

Search Engine Marketing is conducted on both major global and local Search Engines by experienced professionals and utilizing most innovative bidding and optimization solutions. Facts: global reach

“Social” consists of custom services and solutions aimed to leverage major international social communities, social applications and widgets, engaging their users as deeply as possible. Facts: global reach, 150+ mio users, 8 sites

Behavioral network allows reaching desired target audiences on broadest range of premium and niche vertical sites, based on defined demographics, media consumption and interests. Facts: regional reach, 13 mio users, 200 sites, 8 countries.

Mobile Solutions range from traditional to most innovative custom mobile advertising products, designed to run fully integrated interactive marketing activities.

Cross Exchange Management offers the most effective way of trading across major global display exchanges on behalf of advertisers and advertising agencies.

Httpool supports agencies and advertisers with customized technology, creative and business solutions. Examples include localization, custom formats and online – offline conversion tracking.

Global network enables local and pan-regional advertisers to reach local users on major international sites on hand-picked bases, run of site, run of channel or blind bases. All ad formats and pricing models are available. Facts: 20 mio users, 250 sites, 15 countries

References

Httpool – channels Httpool Channels:

Contact: httpool Germany Noovo Media Germany GmbH Plange Mühle 1 / Media Harbour 40221 Duesseldorf / Germany Mirsad Devic CEO Germany & Co-Founder httpool Group Email : devic@httpool.com Phone : +49 (0) 211 / 301 397-65 Mobile: +49 (0) 172 / 2623519 Web : www.httpool.com Blog : mikidevic.com