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URBAN LIFE 2006 www.myurbanlife.ie What are ye like? So, what is it all about? Urban Life is Metro’s new and innovative study of ‘Urbanites’ – young, full-time working professionals in Greater Dublin. Every year we will research the opinions, attitudes and lifestyles of up to 2,000 Metro readers, asking for their views on everything from current affairs to cool brands; environmental issues to must- see movies; mobile phones to multiculturalism. What do I get out of it? We’re genuinely interested in your opinions on the key issues of the day, and you can share these views with Metro’s editorial team. The results will help to fuel a large number of stories in Metro next year. As if that wasn’t enough, we’re also giving away e27,000 in prizes – hundreds of e30 HMV vouchers and one e1,000 cash prize after each of our main surveys. And if you stay with us for a whole year and complete five or more of our six main surveys, you will be entered into our prize draw for one e3,000 cash prize. What’s involved? Taking part is easy. Urban Life is comprised of six main surveys, the first one in November and then one every six weeks. All surveys are online, so you can take them any time of day or night that suits you (within our survey periods). We’ll e-mail you when each survey is ready to complete, with each one taking only about 15 minutes. Sign me up now If you are interested in taking part in Urban Life, please go to the website www.myurbanlife.ie/join and follow the simple instructions. Alternatively, FREE TEXT to 50100 to register your interest. Text TNS (space) first name (space) e- mail address (for example, text TNS then your name, then, [email protected]). Places are limited on the Urban Life project, so please register early to avoid disappointment. Importance of family ties Attitudes to bringing up kids Religious beliefs (or lack of them) Attitudes towards marriage The political party you support The newspaper you read at weekends Attitudes towards sexual relationships None of the above I just don’t know 49% 46% 40% 35% 15% 15% 23% 18% 4% Y ES, he took the money. Yes, he was Minister for Finance at the time. Yes, he probably spent the majority of it on his make-up haversack. But was Bertie Ahern wrong to take the money? No – at least not according to almost two-thirds of Dubliners. As you know by now, Metro is launching its Urban Life Study to find out what Dubliners think of what’s going on in the world around them today. To get a flavour of the upcoming surveys, we asked more than 1,000 people aged 18 to 44 was Bertie wrong to accept the money off his friends? Only 33 per cent thought so, while 59 per cent said they still trusted the Teflon Taoiseach. In fact, if there was a general election held tomorrow 28 per cent of people said Fianna Fáil would get their first vote. That’s the biggest support of any party. Although general opinion polls usually see the big three parties – Fianna Fail, Fine Gael and Labour – getting the lion’s share, Urbanites are starting to see things differently. Among Urbanites – young, affluent, professionals – Sinn Féin and the Green Party are seen as the main Opposition to the current Government, with 14 and 13 per cent of the vote, respectively. Believe it or not, more people said they would prefer not to vote (ten per cent) than vote for either Labour (eight per cent) or Fine Gael (seven per cent). As usual, the Progressive Democrats were bringing up the rear with four per cent. So how did Bertie go through all that s**t and come up smelling of roses? The truth of the matter is that we can all identify with him: money is a tough thing to turn down – especially from friends. When we asked Dubliners to choose between peace on Earth or E1million, tax-free, 71 per cent chose peace on Earth. Despite God-knows-how-many people being killed and in places like Iraq, Afghanistan, Lebanon, Israel and Sudan, 27 per cent of Dubliners would shrug and take the cash, with the rest undecided. But we’re not all scroungers. Some 43 per cent of us think that, on a first date, a man footing the bill is very nice, but not necessary, and 15 per cent think that first dates should end Dutch- style, with the bill being split. However, 34 per cent think men should ‘most definitely’ pay the entire tab. Whether this is mainly the opinion of chivalrous men or starving women remains unclear. Also, seven per cent think a man should ‘definitely not’ pay the whole bill, as doing so ‘insults the woman’. Again, whether this is the opinion of empowered females or just scabby males, we simply do not know for sure. Come clean: Bertie Ahern Friday, November 3, 2006 14 METRO

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URBANLIFE2006www.myurbanlife.ie

What are ye like?So, what isit all about?Urban Life is Metro’s new and innovativestudy of ‘Urbanites’ – young, full-timeworking professionals in Greater Dublin.Every year we will research the opinions,attitudes and lifestyles of up to 2,000Metro readers, asking for their views oneverything from current affairs to coolbrands; environmental issues to must-see movies; mobile phones tomulticulturalism.

What do I get out of it?We’re genuinely interested in youropinions on the key issues of the day,and you can share these views withMetro’s editorial team. The results willhelp to fuel a large number of stories inMetro next year. As if that wasn’tenough, we’re also giving away e27,000in prizes – hundreds of e30 HMVvouchers and one e1,000 cash prizeafter each of our main surveys. And ifyou stay with us for a whole year andcomplete five or more of our six mainsurveys, you will be entered into our prizedraw for one e3,000 cash prize.

What’s involved?Taking part is easy. Urban Life iscomprised of six main surveys, the firstone in November and then one every sixweeks. All surveys are online, so you cantake them any time of day or night thatsuits you (within our survey periods).We’ll e-mail you when each survey isready to complete, with each one takingonly about 15 minutes.

Sign me up nowIf you are interested in taking part inUrban Life, please go to the websitewww.myurbanlife.ie/join and follow thesimple instructions. Alternatively, FREETEXT to 50100 to register your interest.Text TNS (space) first name (space) e-mail address (for example, text TNS thenyour name, then,[email protected]). Places arelimited on the Urban Life project, soplease register early to avoiddisappointment.

Importanceof family ties

Attitudes tobringing up kids

Religious beliefs(or lack of them)

Attitudes towardsmarriage

The political partyyou support

The newspaper youread at weekends

Attitudes towardssexual relationships

None ofthe above

I just don’tknow

49%

46%

40%

35%

15%

15%

23%

18%

4%

YES, he took the money.Yes, he was Minister forFinance at the time. Yes, he

probably spent the majority of iton his make-up haversack.

But was Bertie Ahern wrong totake the money? No – at least notaccording to almost two-thirds ofDubliners.

As you know by now, Metro islaunching its Urban Life Study tofind out what Dubliners think ofwhat’s going on in the worldaround them today.

To get a flavour of theupcoming surveys, we askedmore than 1,000 people aged 18to 44 was Bertie wrong to acceptthe money off his friends?

Only 33 per cent thought so,while 59 per cent said they stilltrusted the Teflon Taoiseach.

In fact, if there was a generalelection held tomorrow 28 percent of people said Fianna Fáilwould get their first vote. That’sthe biggest support of any party.

Although general opinion pollsusually see the big three parties –Fianna Fail, Fine Gael andLabour – getting the lion’s share,Urbanites are starting to seethings differently.

Among Urbanites – young,affluent, professionals – SinnFéin and the Green Party are seenas the main Opposition to thecurrent Government, with 14 and13 per cent of the vote,respectively.

Believe it or not, more peoplesaid they would prefer not to vote(ten per cent) than vote for eitherLabour (eight per cent) or FineGael (seven per cent).

As usual, the ProgressiveDemocrats were bringing up the

rear with four per cent. So howdid Bertie go through all that s**tand come up smelling of roses?The truth of the matter is that wecan all identify with him: moneyis a tough thing to turn down –especially from friends.

When we asked Dubliners tochoose between peace on Earth orE1million, tax-free, 71 per centchose peace on Earth.

Despite God-knows-how-manypeople being killed and in placeslike Iraq, Afghanistan, Lebanon,Israel and Sudan, 27 per cent ofDubliners would shrug and takethe cash, with the rest undecided.

But we’re not all scroungers.Some 43 per cent of us think

that, on a first date, a man footingthe bill is very nice, but notnecessary, and 15 per cent thinkthat first dates should end Dutch-style, with the bill being split.

However, 34 per cent think menshould ‘most definitely’ pay theentire tab. Whether this is mainlythe opinion of chivalrous men orstarving women remains unclear.

Also, seven per cent think aman should ‘definitely not’ paythe whole bill, as doing so‘insults the woman’.

Again, whether this is theopinion of empowered females orjust scabby males, we simply donot know for sure.Come clean: Bertie Ahern

Friday, November 3, 200614 METRO

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Title: The Metro Publication: The Metro Publication Date: 03/11/2006 Origination Date: 02/11/2006 Origination Time: 20:10:21 Newspaper Page: Yes Edition: 1st Page: 14 Layout: 1 Type: Composite CMYK - O4 Split: Dublin Mac User: MET_XXX_GRAPH_01 Mac Name: MET_XXX_GRAPH_01 QXP License: 184024085 File Name: 03.14.duba.EPSF