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Inbound Marketing Essentials & Live HubSpot Demo
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Inbound Marketing Roadmap
Demonstration of the Tools
Requirements for your Success
Q&A
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2
3
4
Agenda
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3
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Inbound Marketing Roadmap
Inbound Marketing MethodologyThis is how effective marketers get more customers online.
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Create blog content, search engine optimize (SEO)
your content, and promote it on social media sites.
Place calls-to-action throughout your website to drive
visitors to landing pages with forms. Visitors fill out the
forms to get whatever you’re offering and become leads.
Send your leads automated emails to drive them along your
buying cycle. Provide your sales team with lead intelligence
so they can make more effective sales calls.
Analyze the success of your marketing campaigns, and
determine which areas need further optimizations for future
success.
Analyze
Get
Customers
Get Traffic
Get Leads
Most Enterprise Marketing Tools
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Blog
Landing PagesLead
Nurturin
g
Scattered, require advanced integration, and don’t provide closed-loop analytics.
HubSpot All-In-One Marketing Software
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Offer
Landing Page
Lead Nurturing
Blog
SocialMedia
Analyze
CAMPAIG
N
HubSpot Has Customers Across the Globe
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HubSpot Customers Get More Site Traffic
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CUSTOMER GROUP 2010 % Increase(5 months)
2011 % Increase(12 months)
Overall 160% 430%
B2B Companies 160% 450%
B2C Companies 150% 380%
CUSTOMER GROUP 2010 % Increase(5 months)
2011 % Increase(12 months)
1 to 199 starting visitors 360% 780%
200 to 499 starting visitors 150% 610%
500 to 1,999 starting visitors 120% 380%
2,000+ starting visitors 110% 240%
HubSpot Customers Get More Leads
0
200
400
600
800
1000
1200
1400
1600
3 4 5 6 7 8 9 10 11 12 13 14 15
Average Number of Leads Each Month(starting with >50 leads per month)Leads
9Months
10
2Demonstration of the Tools
CONTACTSA 360 Degree View of your Leads
across all channels and interactions
SOCIAL MEDIAIntegrations are where social gets powerful
LANDING PAGESYour all-in-one campaign control center
SMART ELEMENTSAutomatically adapt to reflect your viewers
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Get Started With
30 Free Days
Start Your Trial
Someone who had
been talking with your
sales team for
weeks….
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Learn More in
Our Tip Sheet
Download Your Copy
… shouldn’t see the
same homepage as
your early-stage leads.
Early stage offer Late stage offer
EMAILM The most integrated email system anywhere
WORKFLOWSThe right message
to the right person
at the right time
through the right medium.
MOBILE APPTake HubSpot With You
SALESFORCEINTEGRATIONOnly sync sales-ready leads to Salesforce
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3Requirements for Success
Have interest in spending time and effort to connect with internet leads1
Have a concept of a lead or an eCommercewebsite2
Commit 5-6 hours per week for a full year3
Be willing to create content & learn inbound marketing4
Requirements for Success
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Go to www.hubspot.com/pricing1
Price = base package choice + # of contacts2
Training starts at $2,000 one-time fee3
HubSpot Software Pricing
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Get a Free Inbound Marketing Assessment
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…if you’re one of the first 20 people to reach out!
Ryan L. Ball
Greg Brown
Dan Sally
Paul Rios
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4Q&A
