Hudson River Park 2015 Event Sponsorship River Park’s Blues BBQ Festival on Pier 26 delivers a full day and evening of blues music from new and established performers, along with

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Hudson River Park 2015 Event Sponsorship Opportunities


A public park and estuarine sanctuary located along four miles of Manhattan’s west side waterfront between the northern border of Battery Park City and West 59th Street The largest open space project to undergo construction in Manhattan since the completion of Central Park Includes landscaped public piers, display gardens, heavily used lawns, ecological planting zones, athletic fields, esplanades, docks, public sculptures

Park Offerings include • Activities on the Water • Sports and Recreation • School Programs and Summer

Camps • Dog Runs • Food and Shopping • Art in the Park • Exploring Neighborhoods

Background


• Continue advancing park construction to achieve the full vision for a magnificent waterfront park as outlined in the Hudson River Park Act

• Operate and maintain the park at a high level so that it remains a community asset and economic generator and continues to serve the millions of New Yorkers and tourists who use it annually

• Improve the park’s estuarine sanctuary through public education, research and habitat enhancement

• Provide free or low-cost recreational opportunities for New York City residents

• Ensure the park’s future financial self-sufficiency by developing the remaining commercial nodes

Hudson River Park Mission


550 acres of parkland and water, from the northern border of Battery Park City to West 59th Street • 17 Million+ visit the park per year • 115,000+ attend paid and free public

programs • Average of 83,690 vehicles per day

travel the Westside Highway • 1,869,530 bicyclists per year use the

Bikeway

Audience Reach


56% 44%

Gender

Male Female

39% 61%

Gender

Male Female

61% 24%

13%

Age

18-34 35-54 55+

14%

48% 36%

Age

18-24 25-44 45+

35% 24%

Income

$50 - $100K $100 - $200K

27% 26%

20%

Income

$50 - $100K $100 - $200K $200K+

Events

Characteristics • Passionate Park Patrons • Key Influencers • Young Professionals • College Educated • Disposable Income • Socially Conscious

Visitor Profile

Park Wide


Brand name/logo integration in sponsorship assets that can include the following marketing/communications platforms • Entitlements • Promotion/Experiential Programs • Signage • Interactive Network • Program Extensions • Hospitality

Integrated Marketing


2015 Entertainment & Sports Events and Activities

Story Pirates

Pier 40 Athletic Complex

Halloween Kidz

Karnival

RiverFlicks for Kids

RiverFlicks for

Grown-Ups

RiverRocks

Summer of Fitness HRP

Games

Dance Performance

Blues BBQ

SUBMERGE!


Annual average attendance of 51,000+ people. Eclectic event series lineup appealing to a broad demographic in Manhattan and the tri-state area. Seven (8) Events, 27 performances/shows, and 20+ fitness classes take place in the park footprint. Sponsorship assets can include: • Category exclusivity • Brand-specific graphics • Logo and designation in HRPT-

produced series collateral, including summer events calendar and print ad buy

Promotion Programs • Activation opportunities can include

experiential footprints, tents, tabling, product displays, sampling and data collection

Signage • Stage Backdrops • On-site banners • Light-pole banners • Security barricade covers • Trash receptacle wraps Interactive Network • Ad units on event pages • Logo and designation on website

event pages • Monthly email alerts • Social media extensions Program Extensions • Community relations programs Hospitality • VIP seating and entertainment areas Rights and Benefits • Designation & logo usage

Sponsorship Activation Opportunities


Like an urban drive-in, RiverFlicks brings the nostalgia of the outdoor movie setting back to New York City. Hudson River Park piers are covered with blankets, chairs and people of all ages sitting under the stars, watching their favorite movies on the big screen. • RiverFlicks Big Hit Wednesdays–

Seven (7) Wednesday nights in July and August at Pier 63

• RiverFlicks Family Fridays – Seven (7) Friday nights in July and August at Pier 46

• Average attendance • Big Hit Wednesdays:

11,800+ • Family Fridays: 6,300+

• Available Presenting and Supporting sponsorships

RiverFlicks


Hudson River Park’s Blues BBQ Festival on Pier 26 delivers a full day and evening of blues music from new and established performers, along with great barbecue offerings from NYC BBQ restaurants • August 2015 • Average attendance: 8,000+ • Available Presenting and Supporting

sponsorships

Blues BBQ


The concert series, (three (3) performances), showcases today’s brightest emerging artists, as well as established favorites. Staged at Pier 84 in a festival setting, attendance has grown each year since the event’s inception. • July and August 2015 • Average attendance: 8,300+ • Available Presenting and Supporting

sponsorships

RiverRocks


Coming this summer to Pier 63 lawn bowl. A dance performance festival featuring Paul Taylor Dance and other performers. • June/July 2015 • Available Presenting and Supporting

Sponsorships

Dance Performance


The first Inaugural Hudson River Park Games, presented by Friends of Hudson River Park, will feature: • The Main Event: The team

Pentathlon competition to win the Hudson River Park Cup.

• Teams of 10 (men and women) compete in five (5) grueling sports.

• Premium Sports and Activities: Unique, one–of–a kind opportunities and experiences for individual participation.

• Fun for all: A festival of activities and programming for all ages with food and beverage.

• June 13, 2015 • Available sponsorships:

• Naming Rights • Pier sponsorships

(location sponsor) – Two (2) available

• Support and Individual Activity Sponsorships – Five (5) available

The 2015 Hudson River Park Games


NYC’s Marine Science Festival • A day-long science festival devoted

to community awareness of NYC’s coastal waters

• HRPT partners with NY Hall of Science to invite noted marine scientists and researchers to engage community with hands-on demonstrations

• Sustainable Seafood Café, River Rangers Exploratorium, music, fishing and other fun activities will provide engaging activities for all ages

Event • Location: Pier 26 in Tribeca • October , 2015 • Average attendance: 4,500+ • Available Presenting and Supporting

Sponsorships

SUBMERGE!


Park Patrons get fit for free at Summer of Fitness. Hudson River Park and it’s partners offer a variety of exercise and wellness classes throughout the park all summer long. • Average attendance: 1,500+ • Available Presenting and Supporting

Sponsorships

Summer of Fitness


In addition to the RiverFlicks for Kids movie series, Hudson River Park offers additional programming that provides the opportunity for sponsors to engage the family target audience. The annual Halloween Kidz Karnival gets bigger and better each year! Packed with fun-filled attractions for 2-8 year olds, including face painting, mask decorating, wax hands, cotton candy, rides and more! The Story Pirates bring interactive storytelling to Hudson River Park, taking kids’ ideas and creating a story on the spot for everyone to enjoy!

Family Programming


Hudson River Park’s Pier 40 Sports Complex includes over three and a half (3.5) acres of recreation field space that is in very high demand. The footprint features professional size baseball, soccer, football, rugby, lacrosse fields and regulation little league fields used year-round by area schools, youth organizations and adult leagues. An average of 200,000+ athletes and active park patrons use the fields annually. • Available Presenting, Official and

Proud Sponsorships

Pier 40 Athletic Field


On-Site Attendance • Single Events/Performances: 2000 -

8000 • Estimated total attendance at

events: 52,000+ • Athletic Complex: 200,000+ HRPT-Produced Series Collateral • Summer Events Calendar: 250,000 • Event Specific Handbills: 2,000+ Website Exposure • hudsonnriverpark.org • riverrocksnyc.com • riverflicksnyc.com

‒ Annual unique visitors: 564,000 Event-Related E-mail Database • 11+ emails per year • Per email recipients: 16,000 • Total recipients: 176,000

Social Media • Facebook: 7,900+ • Twitter:6,400+

HRPT Media Buy • Time Out NY – HRPT events calendar

in summer concerts issue: 150,000+ • Ads in Time Out NY, Time Out NY

Kids (web), Big Apple Parent, am New York, Downtown Express, Village and Chelsea Now

HRPT Public Relations Outreach • Full Summer Event Series schedule

release • RiverRocks releases for each show

per show • Blues BBQ release • RiverFlicks release • Family programs release

Sponsorship Exposure Summary


Hudson River Park offers additional sponsorship and marketing partnership opportunities that include: • Light Pole Banners located alongside

the West-side Highway/Bike path throughout the park

• Marketing/Sponsorship tie-ins with: Dog Runs Display Gardens Skate Parks Tennis, Basketball and Beach

Volleyball Courts • Piers & Facilities Naming Rights

Additional Park-wide Opportunities


Thank you for your consideration. Please contact me with any questions or comments. Tom Lindon Vice President of Marketing & Events (212) 627-2020, Ext.8754 [email protected]

Thank You

Documents

Hudson River Park 2015 Event Sponsorship River Park’s Blues BBQ Festival on Pier 26 delivers a full day and evening of blues music from new and established performers, along with