Traditional

Prestige

Trendy Formal

Character casual

Outdoor

Volume

Young character casual

Young casual

Easy casual

Golf

Formal suit HUHJEE

50 50

Young casual

Formal suit 40

30

20

10 10

20

30

40

Young Character casual

Formal Wear

Business casual

Casual Wear

Easy casual

Outdoor

Sport

Sports casual

Sensitive casual

Outdoor

Character suit

Golf

Active Wear

Career

Senior

Age

Traditional

casual Young casual

Sports wear

career

Jean casual

Traditional casual

Prestige

senior

Price

Age

High

M

Low

20 30 40

Volume Market

Basic Trend Conscious Market

Trend- Conscious Market

Prestige

High-end Market

Prestige senior easy casual

career sports

Ethnic

Feminine

Sporty

Country

Trendy

Manish

1. HUHJEE ROCO 2. HUHJEE TARA

Urban

Elegant

Logo Heritage The logo HUHJEE, reflects an abundant heritage of Korean Joseon era. This unique logo was born through the inspiration of accessories used by the queens of the Joseon royal house. The pair of wing-shaped logo resembles the queen's crown and it was designed to symbolize their firm loyalty. The feathers are inherence of their beauty and to honor their nobility.

ROCO ROCO is the travel collection of HUHJEE brand and it is the 1st series of HUHJEE's unique and luxurious accessories. This travel collection puts emphasis on elegant e-pression within the figure of a beautiful woman, ready for travel. It is also a combination of sense of taste coming from the English royal house. Together with leather-trimming and fine detail, it is the product that transcend time.

Evara The ideal companion for stylish woman about travel. Engraved special HUHJEE’s twist shiny golden lock. Size : {L x H x D}: 46 X 32 X 15 , 38 X 25 X 15 - Wide opening for easy - Interior patch and phone pockets - Can be carried by hand or at the elbow - leather trimmings COLOR :

Evara38 The ideal companion for stylish woman about travel. Engraved special HUHJEE’s twist shiny golden lock. Size : {L x H x D}: 38 X 25 X 15 -Wide opening for easy - Interior patch and phone pockets - Can be carried by hand or at the shoulder - leather trimmings COLOR :

Redora . F The ideal companion for stylish woman about travel. Multi-carry add a modern twist. Size : {L x H x D}: 38 X 30 X 15 - Shiny golden lock - Double zipper - Large enough to contain a small laptop - Can be carried by hand or at the elbow - Including one zipped small pocket. - leather trimmings COLOR :

Jameel Feminine and modernized reinterpretation of the artist bag shape, the Jameel is the perfect everyday bag for active women looking for understated elegance. Size : {L x H x D}: 25 X 20 X 14 - Shiny golden lock - Interior one zipped pocket - Can be carried by hand or at the elbow - leather trimmings COLOR :

Avoure.R Encapsulate feminine elegance from day to evening with the Avoure.R It can be carried in several ways. Size : {L x H x D}: 22 X 14 X 7.5 -- Interior one zipped pocket - Can be carried by hand or at the elbow - leather trimmings COLOR :

Avoure Encapsulate feminine elegance from day to evening with the Avoure. Glamorous golden lock and several interior pockets make it delightfully feminine. Size : {L x H x D}: 22 X 14 X 7.5 - Interior one zipped pocket - Can be carried by hand or at the elbow - leather trimmings COLOR :

TARA TARA is the casual collection and at the same time, collection for business woman of the HUHJEE brand. It is an attractive design, accompanying both inherent/loyal accessories and European's Chic style. Together with leather-trimming and fine detail, it is an unique bag that one can carry with comfort. Due to its rareness and value, this product is worth for collection.

Dossi With its feminine curved shape, It embraces delicate detailing and a spacious interior, making it the epitome of practical, everyday elegance. Size : {L x H x D}: 42 X 30 X 13 - One outside zipped pocket - Double zipper - Shiny golden brass hardware - Large enough to contain a small laptop - Can be carried by hand or at the elbow - leather trimmings COLOR :

Prencia The Prencia with shoulder strap adds a contemporary edge to HUHJEE’S special shape.  Size : {L x H x D}: 44 X 26 X 16 - Leather key tag - Rounded handles - Shiny golden brass hardware - Including shoulder strap - Large enough to contain a small laptop - Interior patch and phone pockets - leather trimmings COLOR :

Prencia . H The Prencia . H with shoulder strap adds a contemporary edge to HUHJEE’S special shape.  Size : {L x H x D}: 36 X 20 X 12 - Leather key tag - Rounded handles - Shiny golden brass hardware - Including shoulder strap - Interior patch and phone pockets - leather trimmings COLOR :

Voyas This large and spacious Beverly bag effortlessly combines elegant style with everyday practicality. Perfect for women with plenty to do in the city, there is room to carry everything important. Size : {L x H x D}: 40 X 30 X 13 - Double zipper - Large enough to contain a laptop - Can be carried by hand or shoulder - Interior laptop pocket and mobile phone pocket - Comfortable rounded handles - leather trimmings COLOR :

Siva A feminine long wallet in soft and glamorous golden Brass pieces Size : {L x H x D}: 21 x 11 x 2.5 - Several interior pockets - lncluding one zipped pocket - leather trimmings COLOR :

Huh Jee, a Korea-based women's bag designer, initially trained as a women’s wear designer in Seoul. After graduating with a degree in Fashion Design after 4years, she moved to London, and completed her Fashion Design course at Istituto Marangoni in June 2009. Huh Jee was hired as a director of The Korea Museum of Modern Costume in Korea, widely considered to be unique as the only Museum of modern and cultural fashion. Huh Jee’s varied experiences include several exhibitions and fashion shows in various places such as Milan, London and Tokyo. Huh Jee’s clothing, bags, and shoe collections are featured in the book 100 Years of Western Costume Korea. Through living in and travelling around Europe, Huh Jee gained much inspiration and passion from European artisans and luxury accessories. Such influences led her to decide to start up her own business, beginning with bags. Huh Jee’s first line has two distinct styles, Roco and Tara. The Roco is a luxury style bag using crocodile, ostrich, and snake material. The Tara is an elegant everyday style bag for the modern business women. Both lines are fully inspired by her own love of Renaissance art combined with her distinct background in Korean culture.

MinHuh, President HUHJEE Design House

+82.10.8514.0213

1446-11 Seocho 3dong, Seochogu, Seoul, South Korea

min@huhjee.com www.huhjee.com

+82.2.6203.8003