Hul Final Ppt Mritunjay

8/6/2019 Hul Final Ppt Mritunjay

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Hindustan Unilever Limited Hindustan Unilever Limited


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TABLE OF CONTENTSTABLE OF CONTENTS

y Introductiony Vision & Missiony Competitorsy SWOT Analysisy Financial performancey HUL strategyy Conclusion


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IntroductionIntroduction

y HUL is Indias Largest fast moving consumergoods company.

y Market leader in home & personal careproducts.

y One of the country's largest exporters.y

Home & Personal care (HPC)Food & Beverages (F&B)


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Turnover ~ 20239,33 lakhsEmployees ~ 174000.Manufacturers & Marketers of daily use categories~Personal care, Fabric Wash, BeveragesOral Care, Household Care, Hair care

Skin Care Oil & edible fats, Ice Creams, Seeds & Fertilizers.


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Vision & MissionVision & Mission

y

Our vision is to be an injury free organization.

y

They bring safety on top of mind for allemployees and will integrate it with all businessprocesses & ensuring a safe and healthy work environment.


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competitorscompetitorsy Dabur Indiay Colgatey

Godrej Consumery Godrej Indy P&Gy

Gillette Indiay Emami


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SWOT AnalysisSWOT Analysis

1. Strong brand portfolio, price quantity & variety .2. Innovative aspects .3. Solid base of the company .4. Corporate social responsibility .

1. Strong competitors .

2.L ow export level .3. High price of some products .4. High advertising costs .


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1.L arge domestic market . 2.U ntapped rural market .

3. Changing lifestyle & rising income level, i .e . increasing per capita income of consumers .

1.T ax & regulatory structure .2. Slowdown in economy can have an impact on FMCG

industry .


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Financial performanceFinancial performance

Turnover, net of excise 13675,43 20239,33

Profit before tax 2146,33 3025,12

Net profit 1925,47 2496,45

Dividend (including tax on distributedprofits)

(2331,62) (1912,29)

Transfer to General Reserve (200,00) (250,00)

Profit & Loss account balance carried forward 197,50 531,66

Results

Twelve MonthsPeriod ended31st December,2007

FifteenMonthsPeriod ended31st March,2009

R s. lakhs


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Ca tegory wise Turnover Ca tegory wise Turnover TwelveMonthsPeriod ended31stDecember,2007

FifteenMonthsPeriodended 31stMa rch, 2009

Sales Sales

So ap s a nd Detergents 6328,80 9770,26

Personal Products 3614,76 5272,31

Beverages 1520,40 2272,29

Foods 532,98 791,25Ice Creams 158,49 229,44

Exports 1342,26 1567,29

Others 184,56 344,41

Less : Inter segment revenue (6,82) (7,92)

Total 13675,43 20239,33


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MARK ETING STR ATEGIES OF HULMARK ETING STR ATEGIES OF HULFOR R UR AL AR EAFOR R UR AL AR EA

For long term benefit H UL started PROJEC T ST REAML INE in 1997.

Appointed 6000 sub-stockists that directlycovers about 50000 villages & 2 50millioncustomers .

Integrate, economic, environment, &socialobjective with Business Agenda .


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PROJECT SHAK TIPROJECT SHAK TIIn 2 00 1 ,with partnership of self help

group of rural women & covers 5000villages in 5 2 districts in different

states .

SHAKT I targets small villages with thepopulation of less then 2 000 .

Providing health & hygiene educationthrough shaktivani program .


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SHAK TISHAK TIy Now SHAK T I has been extended 80,000

villages in 1 5 states with 4 5,000 womenentrepreneurs & generating Rs .7 00-1 000 per month to each women .


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ConclusionConclusion

y Hindustan U nilever L imited considers quality as oneof the principal strategic objectives to guarantee itsgrowth and leadership in the markets in which it operates .

y T he fundamental principle determining theorganization structure is to infuse speed and

flexibility in decision-making and implementation,the company s nationwide operations

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Hul Final Ppt Mritunjay