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HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department of Business Administration and MIS Texas A & M University-Commerce Commerce, TX 75429 Office Telephone (903) 886-5692 Fax (903) 886-5693 E-mail [email protected] Edgar Manton, Professor Department of Business Administration and MIS Texas A & M University-Commerce Commerce, TX 75429 Janet Walker, Professor Department of Business Administration and MIS Texas A & M University-Commerce Commerce-TX 75429

HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

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Page 1: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’

PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES

Donald E. English, Professor and Head Department of Business Administration and MIS

Texas A & M University-CommerceCommerce, TX 75429

Office Telephone (903) 886-5692Fax (903) 886-5693

E-mail [email protected]

Edgar Manton, ProfessorDepartment of Business Administration and MIS

Texas A & M University-CommerceCommerce, TX 75429

Janet Walker, ProfessorDepartment of Business Administration and MIS

Texas A & M University-CommerceCommerce-TX 75429

Page 2: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

WHAT WE DID

Developed a questionnaire pertaining to communication competencies

Mailed the questionnaire to human resource managers in the 200 largest companies in the Dallas/Ft.Worth area. Questionnaires mailed 200Questionnaires returned 48Return Rate 24Usable questionnaires 41

THE QUESTIONNAIRE WAS DISTRIBUTED TO STUDENTS ENROLLED IN BUSINESS COMMUNICATION CLASSES AT TEXAS A&M UNIVERSITY-COMMERCE. A TOTAL 231QUESTIONNAIRES WERE RETURNED BY BUSINESS COMMUNICATION STUDENTS.

Page 3: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

HUMAN RESOURCE MANAGERS AND BUSINESS COMMUNICATION STUDENTS WERE ASKED TO USE THE FOLLOWING SCALE TO RATE EACH OF THE BUSINESS COMMUNICATION COMPETENCIES

4=EXTREMELY ESSENTIAL COMPETENCY IS VITAL FOR INITIAL EMPLOYMENT

3=HIGHLY ESSENTIALCOMPETENCY IS QUITE ESSENTIAL FOR INITIAL EMPLOYMENT

Page 4: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

2=ESSENTIALCOMPETENCY IS NEEDED, BUT COULD BE LEARNED ON THE JOB

1=NOT ESSENTIALCOMPETENCY IS NOT ESSENTIAL FOR INITIAL EMPLOYMENT

0=UNDECIDEDA weighted average was calculated for each competency.

Page 5: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

Communication Competencies WeightedAverage

Student HRM

1. Spells correctly 3.527 (3) 3.553

2. Understands the importance of business relationships with superiors, coworkers, subordinates, customers, vendors, and other business associates.

3.503 (7) 3.368

3. Punctuates and uses correct grammatical written communication.

3.473 (4) 3.513

4. Writes effective resumes and letters of application.

3.450 (10) 3.270

5. Interacts in a positive, productive, and thoughtful way

3.396 (9) 3.316

6a. Maintains appropriate confidentially. 3.373 (2) 3.641*

6b. Effectively proofreads, edits, and revises written communication.

3.373 (5) 3.462

8a. Avoids stereotyping people from other cultures, and understands their norms and values.

3.320 (19) 3.026*

Page 6: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

8b. Collaborates effectively in groups and on teams.

3.320 (17) 3.051*

10. Uses personal integrity in all communication (includes all relevant information, and does not present any deceptive information.

3.314 (1) 3.795*

11. Effectively focuses on the main idea in the message.

3.308 (11) 3.205

12a. Knowledge of general principles of writing effective business communication.

3.302 (6) 3.385

12b. Recognizes the importance of neat, organized, and attractive written documents.

3.302 (8) 3.333

14. Demonstrates appropriate social courtesy and etiquette.

3.290 (12) 3.158

15. Uses eye contact effectively. 3.249 (19) 3.026**

Page 7: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

16. Uses appropriate nonverbal behavior (kinesics, personal appearance, paralanguage, and proxemics, etc.).

3.231 (16) 3.053

17. Demonstrates leadership abilities. 3.213 (28) 2.718*18. Uses a clear, distinct, and pleasant

speaking style.3.183 (24) 2.921**

19. Effectively delivers an oral presentation.

3.172 (34) 2.605*

20. Writes effective letters. 3.167 (15) 3.077

21. Writes well-organized paragraphs (words, strong languages, abbreviations etc).

3.148 (13) 3.105

22. Proficient research and data collection, analytical, and interpretation skills.

3.142 (27) 2.763*

23. Understands and exercises conflict resolution strategies and techniques.

3.124 (33) 2.667*

Page 8: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

24a. Writes effective business e-mail messages without emotions and cyber speak abbreviations.

3.107 (14) 3.103

24b. Possesses sensitivity to the language values and behaviors of other cultures.

3.107 (35) 2.579*

26. Writes strong messages (with active verbs and concrete words).

3.089 (28) 2.718*

27. Effectively uses persuasion and builds strong arguments

3.083 (36) 2.526*

28a. Knowledge of grammatical, semantical, and interaction speaking rules.

3.065 (26) 2.816**

28b. Organizes and develops effective speeches.

3.065 (40) 2.342*

30. Possesses skills in informal business and social conversation.

3.059 (25) 2.842**

31. Learns appropriate professional and social behaviors of the culture with which he or she is communicating.

3.041 (32) 2.684*

Page 9: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

32. Writes from the standpoint of the reader’s Interests and benefits.

3.036 (31) 2.711*

33a. Exercises empathy by understanding how readers may interpret written messages.

3.302 (17) 3.051**

33b. Uses appropriate communication skills to share messages with someone whose first language is not English.

3.302 (37) 2.395*

33c. Uses varied and appropriate vocabulary.

3.302 (23) 2.921*

36. Writes effective short reports. 2.988 (22) 2.97437. Understands the importance of

intercultural business practices and customs.

2.982 (42) 2.237*

38. Writes concisely (leaves out unnecessary words and phrases).

2.970 (21) 3.000

39. Writes effective long reports. 2.953 (28) 2.718**40. Demonstrates intercultural

communication competence.2.941 (40) 2.342*

41. Effectively evaluates audiences. 2.930 (39) 2.368*42. Knows how to use and interpret

tabular and graphic data.2.911 (37) 2.395*

*p<.01**p<.05

Page 10: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

Response Number PercentYes 95 41

No 62 27

Undecided 74 32

Total 231 100

Response Number PercentVery Valuable 206 89

Valuable 25 11

Little Value 0 0

No Value 0 0

Total 231 100

Do you believe that college graduates are well prepared in communication skills?

How valuable are good communication skills in the business world?

Page 11: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

Response Number PercentYes 18 16

No 73 63

Undecided 25 21

Total 116 100

Response Number PercentVery Valuable 111 96

Valuable 5 4

Little Value 0 0

No Value 0 0

Total 116 100

Do you believe that college graduates are well prepared in communication skills?

How valuable are good communication skills in the business world?

Page 12: HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’ PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES Donald E. English, Professor and Head Department

Response Number PercentYes 11 27

No 12 29

Undecided 18 44

Total 41 100

Response Number PercentVery Valuable 39 95

Valuable 2 5

Little Value 0 0

No Value 0 0

Total 41 100

Do you believe that college graduates are well prepared in communication skills?

How valuable are good communication skills in the business world?