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HUMAN RESOURCE MANAGERS’AND BUSINESS COMMUNICATION STUDENTS’
PERCEPTION OF SELECTED COMMUNICATION COMPETENCIES
Donald E. English, Professor and Head Department of Business Administration and MIS
Texas A & M University-CommerceCommerce, TX 75429
Office Telephone (903) 886-5692Fax (903) 886-5693
E-mail [email protected]
Edgar Manton, ProfessorDepartment of Business Administration and MIS
Texas A & M University-CommerceCommerce, TX 75429
Janet Walker, ProfessorDepartment of Business Administration and MIS
Texas A & M University-CommerceCommerce-TX 75429
WHAT WE DID
Developed a questionnaire pertaining to communication competencies
Mailed the questionnaire to human resource managers in the 200 largest companies in the Dallas/Ft.Worth area. Questionnaires mailed 200Questionnaires returned 48Return Rate 24Usable questionnaires 41
THE QUESTIONNAIRE WAS DISTRIBUTED TO STUDENTS ENROLLED IN BUSINESS COMMUNICATION CLASSES AT TEXAS A&M UNIVERSITY-COMMERCE. A TOTAL 231QUESTIONNAIRES WERE RETURNED BY BUSINESS COMMUNICATION STUDENTS.
HUMAN RESOURCE MANAGERS AND BUSINESS COMMUNICATION STUDENTS WERE ASKED TO USE THE FOLLOWING SCALE TO RATE EACH OF THE BUSINESS COMMUNICATION COMPETENCIES
4=EXTREMELY ESSENTIAL COMPETENCY IS VITAL FOR INITIAL EMPLOYMENT
3=HIGHLY ESSENTIALCOMPETENCY IS QUITE ESSENTIAL FOR INITIAL EMPLOYMENT
2=ESSENTIALCOMPETENCY IS NEEDED, BUT COULD BE LEARNED ON THE JOB
1=NOT ESSENTIALCOMPETENCY IS NOT ESSENTIAL FOR INITIAL EMPLOYMENT
0=UNDECIDEDA weighted average was calculated for each competency.
Communication Competencies WeightedAverage
Student HRM
1. Spells correctly 3.527 (3) 3.553
2. Understands the importance of business relationships with superiors, coworkers, subordinates, customers, vendors, and other business associates.
3.503 (7) 3.368
3. Punctuates and uses correct grammatical written communication.
3.473 (4) 3.513
4. Writes effective resumes and letters of application.
3.450 (10) 3.270
5. Interacts in a positive, productive, and thoughtful way
3.396 (9) 3.316
6a. Maintains appropriate confidentially. 3.373 (2) 3.641*
6b. Effectively proofreads, edits, and revises written communication.
3.373 (5) 3.462
8a. Avoids stereotyping people from other cultures, and understands their norms and values.
3.320 (19) 3.026*
8b. Collaborates effectively in groups and on teams.
3.320 (17) 3.051*
10. Uses personal integrity in all communication (includes all relevant information, and does not present any deceptive information.
3.314 (1) 3.795*
11. Effectively focuses on the main idea in the message.
3.308 (11) 3.205
12a. Knowledge of general principles of writing effective business communication.
3.302 (6) 3.385
12b. Recognizes the importance of neat, organized, and attractive written documents.
3.302 (8) 3.333
14. Demonstrates appropriate social courtesy and etiquette.
3.290 (12) 3.158
15. Uses eye contact effectively. 3.249 (19) 3.026**
16. Uses appropriate nonverbal behavior (kinesics, personal appearance, paralanguage, and proxemics, etc.).
3.231 (16) 3.053
17. Demonstrates leadership abilities. 3.213 (28) 2.718*18. Uses a clear, distinct, and pleasant
speaking style.3.183 (24) 2.921**
19. Effectively delivers an oral presentation.
3.172 (34) 2.605*
20. Writes effective letters. 3.167 (15) 3.077
21. Writes well-organized paragraphs (words, strong languages, abbreviations etc).
3.148 (13) 3.105
22. Proficient research and data collection, analytical, and interpretation skills.
3.142 (27) 2.763*
23. Understands and exercises conflict resolution strategies and techniques.
3.124 (33) 2.667*
24a. Writes effective business e-mail messages without emotions and cyber speak abbreviations.
3.107 (14) 3.103
24b. Possesses sensitivity to the language values and behaviors of other cultures.
3.107 (35) 2.579*
26. Writes strong messages (with active verbs and concrete words).
3.089 (28) 2.718*
27. Effectively uses persuasion and builds strong arguments
3.083 (36) 2.526*
28a. Knowledge of grammatical, semantical, and interaction speaking rules.
3.065 (26) 2.816**
28b. Organizes and develops effective speeches.
3.065 (40) 2.342*
30. Possesses skills in informal business and social conversation.
3.059 (25) 2.842**
31. Learns appropriate professional and social behaviors of the culture with which he or she is communicating.
3.041 (32) 2.684*
32. Writes from the standpoint of the reader’s Interests and benefits.
3.036 (31) 2.711*
33a. Exercises empathy by understanding how readers may interpret written messages.
3.302 (17) 3.051**
33b. Uses appropriate communication skills to share messages with someone whose first language is not English.
3.302 (37) 2.395*
33c. Uses varied and appropriate vocabulary.
3.302 (23) 2.921*
36. Writes effective short reports. 2.988 (22) 2.97437. Understands the importance of
intercultural business practices and customs.
2.982 (42) 2.237*
38. Writes concisely (leaves out unnecessary words and phrases).
2.970 (21) 3.000
39. Writes effective long reports. 2.953 (28) 2.718**40. Demonstrates intercultural
communication competence.2.941 (40) 2.342*
41. Effectively evaluates audiences. 2.930 (39) 2.368*42. Knows how to use and interpret
tabular and graphic data.2.911 (37) 2.395*
*p<.01**p<.05
Response Number PercentYes 95 41
No 62 27
Undecided 74 32
Total 231 100
Response Number PercentVery Valuable 206 89
Valuable 25 11
Little Value 0 0
No Value 0 0
Total 231 100
Do you believe that college graduates are well prepared in communication skills?
How valuable are good communication skills in the business world?
Response Number PercentYes 18 16
No 73 63
Undecided 25 21
Total 116 100
Response Number PercentVery Valuable 111 96
Valuable 5 4
Little Value 0 0
No Value 0 0
Total 116 100
Do you believe that college graduates are well prepared in communication skills?
How valuable are good communication skills in the business world?
Response Number PercentYes 11 27
No 12 29
Undecided 18 44
Total 41 100
Response Number PercentVery Valuable 39 95
Valuable 2 5
Little Value 0 0
No Value 0 0
Total 41 100
Do you believe that college graduates are well prepared in communication skills?
How valuable are good communication skills in the business world?